12th March
March 12, 1831
Clement Studebaker was born in Gettysburg, Pennsylvania, on this day. Clement and his brother, Henry Studebaker, founded H. & C. Studebaker, a blacksmith and wagon building business in South Bend, Indiana. The Studebaker brothers made their fortune manufacturing carriages for the Union army during the Civil War. By the end of the war, the Studebaker Brothers Manufacturing Company had become the world's largest manufacturer of horse-drawn carriages. With the advent of the automobile, Studebaker converted its business to car manufacturing, becoming one of the larger independent automobile manufacturers. Another major war would affect the company's fortune almost a century after its founders had benefited from the demand caused by the Civil War. During World War II, Studebaker manufactured aircraft engines, trucks, and amphibious vehicles for the war effort and emphasized their patriotic role by releasing cars called "The President," "The Champion," and "The Commander." Like many of the independents, Studebaker fared well during the war by producing affordable family cars. As their advertisement claimed, "Studebaker is building an unlimited quantity of airplane engines, military trucks and other material for national defense... and a limited number of passenger cars which are the finest Studebaker has ever produced." However, after the war, the Big Three, bolstered by their new government-subsidized production facilities, were too much for many of the independents, and Studebaker was no exception. Post WWII competition drove Studebaker to its limits, and the company merged with the Packard Corporation in 1954. The merger did not help matters and production of Packards ended in 1958. After a brief respite with the introduction of the popular, compact Studebaker Lark in 1959, the company again suffered financial troubles. Finally, in late 1963, Studebaker was forced to close its South Bend, Indiana, plant. An Ontario plant remained open until 1966, when Studebaker produced its last car, a blue and white Cruiser.
March 12, 1921
Gianni Agnelli, Italian industrialist and grandson of FIAT founder Giovanni Agnelli was born in Villar Perosa, near Turin He was the principal shareholder of Fiat. As the head of Fiat, he controlled 4.4% of Italy's GNP, 3.1% of its industrial workforce, and 16.5% of its industrial investment in research.
March 12, 1952
Mercedes introduced the 300SL to the press on this day. With a sleek rounded body, gull-wing doors and a detachable steering wheel, the 300SL created quite a buzz. As a race car, the 300SL enjoyed paramount success, capturing victories at Le Mans, the German Grand Prix, and the Carrera PanAmericana in Mexico. However, despite its racing success, the 300SL race car will forever be remembered for its role in car racing's greatest tragedy. Careening out of control in the 1955 race at Le Mans, the 300SL crashed into the gallery. Eighty spectators died and, in respect to the victims of the accident, Mercedes-Benz pulled its cars out of racing competition for nearly three decades. Two years after the introduction of the 300SL, Mercedes introduced the 300SL coupe to the public. A stylish sports car also characterized by its gull-wing doors, the coupe was a consumer version of the 300SL race car. With a six-cylinder engine and a top speed of 155mph, the two-door coupe created a sensation among wealthy car buyers who actually waited in line to buy it. However, because of the impracticality of the gull-wing doors, the company only manufactured 1,400 300SL coupes. Nevertheless, the 300SL coupe is widely considered one of the most impressive sports cars of the decade.
Clement Studebaker
Studebaker Brothers
Gianni Agnelli
Gianni Agnelli with his Grandfather Giovanni Agnelli Sr., Circa 1940
Mercedes 300SL
Mercedes SLS AMG, is the retro design based on 300SL, but none of the reporter managed to mentioned this when this cars was showcased in AutoExpo, Delhi. Its sad Indian Auto journalist are there just to earn fame and money and works as PR for auto companies They just does not do their homework right. They just lack the love of automobiles. Its a sheer shame.
Source:
The History Channel
Wikipedia
studebakerhistory.com
PS: Thanks for reading.