21st August
August 21st 1897
Ransom Eli Olds of Lansing, Michigan, founds Olds Motors Works--which will later become Oldsmobile--on August 21, 1897.
Born in Geneva, Ohio, in 1864, Olds went to work for his family's machine-repair and engine-building business in 1883. In 1896, Olds completed his first gasoline-powered vehicle, and the following year he founded Olds Motor Works with financial backing from Samuel L. Smith, who had made his fortune in lumber. After the company moved from Lansing to Detroit in 1900, a fire destroyed all of its cars except its small, one-cylinder curved-dash model. Light, reliable and relatively powerful, the curved-dash Oldsmobile (as Olds had renamed his company) became a commercial sensation after appearing at the New York Auto Show in 1901. Olds returned to Lansing in 1902 and began large-scale production of the car.
The curved-dash Oldsmobile was the first American car to be produced using the progressive assembly-line system, and the first to become a commercial success. Olds soon split with Smith and his board of directors over the future direction of the company, however: Olds wanted to continue the focus on smaller cars, while the others favored the production of larger, more expensive automobiles. In 1904, Olds left to found the Reo Motor Car Company (for his initials, R.E.O.). After his departure, Oldsmobile struggled, and in 1908 it was swallowed up by the new General Motors (GM) conglomerate.
By the 1920s, Oldsmobile's six- and eight-cylinder models sat solidly in the middle of GM's lineup--less expensive than Buick or Cadillac, but still comfortably ahead of Chevrolet. Oldsmobile survived the Great Depression years and earned a reputation as GM's "experimental" division, introducing the so-called "safety automatic transmission" in 1938, a precursor to 1940's "Hydra-Matic," which was the first successful fully automatic transmission. The 135-horsepower "Rocket" engine, introduced in the new 88 model in 1949, made Oldsmobile one of the world's top-performing cars. In 1961, with the release of the upscale compact F-85 (powered by a V-8 engine), Oldsmobile launched its Cutlass, which would become one of the industry's longest-running and most successful names. The Cutlass Supreme would reign as the best-selling American car for much of the 1970s and early 1980s.
In the 1980s, however, Oldsmobile sales declined, and in 1992 a story in The Washington Post--denied by both Oldsmobile and GM--claimed that GM had seriously considered killing the brand. In August 1997, Oldsmobile celebrated the 100th anniversary of its founding. Despite efforts to compete with foreign imports with smaller, more fuel-efficient models like the Aurora, Intrigue, Alero and Bravada, Oldsmobile continued to struggle, and in 2004 GM finally discontinued the brand. At the time of its demise, Oldsmobile was America's oldest continuously operating automaker.
August 21st 1903
America's first transcontinental auto race, stretching from New York City to San Francisco, was completed on this day. The race was finished by Tom Fetch and M.C. Karrup in two Model F Packards, travelling an average of 80 miles per day for 51 days. They arrived covered in mud and exhausted. Along the way, the two travelers and their motorcars generated quite a bit of interest as they drove through many rural areas where automobiles were a rare sight. In one instance, a couple of Nebraska farmers, suspicious of the vehicles, threatened Fetch and Karrup with shotguns.
August 21st 1909
Barney Oldfield broke five world records on this day, pushing his Benz to new speeds on the Indianapolis Motor Speedway. However, the record-breaking feat was marred by tragedy. Three other drivers died on the same track as 20,000 spectators watched in disbelief, and the three-day meet was ended early.
August 21st 1947
Ettore Bugatti, the French car manufacturer, died on this day. Born on September 15, 1881, in Brescia, Italy, Bugatti specialized in racing and luxury automobiles, and his factory in Alsace turned out some of the most expensive cars ever produced. The best-known Bugatti car was Type 41, known as the "Golden Bugatti" or "La Royale." It was produced in the 1920s, meticulously constructed and inordinately expensive--only a few were ever built. After Bugatti's death, the firm failed to survive, at least in part because Ettore's eldest son and chosen successor died before Bugatti himself.
Barney Oldfield sitting in his Blitzen Benz at Daytona
Ettore Bugatti
Source:
The History Channel
Wikipedia