I am yet to vote for any car,for me it would be between Aspire and Tigor.
Aspire is a very good car for what it offers at its price,but one serious downside is its lack of appeal both in exterior and interior.
Tigor is a nice car overall but I still think it should have been wider,little bit lower .Even though I have not personally experienced it from up close,I have heard quite a lot of people complaining about refinement level of TATA 3 pot engine.TATA should have worked more on its engines,what is the benefit of owning Jaguar if you can't built a decent 3 pot.For me TATA has failed on two front refinement and power ,you can compromise on one but failing on both front is not acceptable!TATA need more ethics,passion,vision and hard work. I would say it is overpriced by 20000-30000 easily.Still ,it is a strong contender because of the perceived quality ,design,features and those alloy on petrol.I am yet to see one in flesh,would vote only after that.
Having said all this,earlier I was okay with most of the cars.Then I started to observe cars in detail and that has totally changed my perception.Now ,I am against any pseudo sedan or suv .I would prefer a well designed hatchback if it has to be under 4m.Another car which looks promising under 4m is TATA Nexon,but then you will have to look at it as a big hatchback rather than a suv.
I know manufacturers make these cars because people among us favour them and buy them but still they can make a equally good looking and practical car within 4m dimension without going for the pseudo tag of sedan,suv and I am sure that car would sell on its merit .
At last few words for Zest,it has everything going for it, except design .Which will be taken care of with new zest,I am expecting big things based on the new design language of TATA.I believe once it will arrive it will be the king of this segment.