Re: Scoop! New Tata Safari (aka Merlin) Launch On Sep 2011
Launching a new alongside a old model may look good on short term but on long term it may create an image problem for the new product particularly if the old model had quality issues.
Case in point being new Vista.
New Vista is a good spacious car with powertrain from Fiat and offers good features. However when Vista is parked in showroom alongside old Indica which is widely perceived as Taxi, people will tend to associate problems of old Indica with new Vista.
Old Indica was successful in its time. But in present time, its faults are no longer acceptable. Had Vista been launched as all new product replacing old Indica, people would have thought that Vista has got rid of earlier quality issues of Indica.
Same with Grande. Since Sumo is being sold alongside with it, Grande also suffers from image problem.
But TML has not been thinking along this line and we may see new Marlin co-existing with Safari.