Tata Motors is celebrating the first anniversary of its micro SUV Punch. Celebrating this occasion Tata Motors has introduced a new CAMO Edition of the Punch in India today. This launch comes in right before the beginning of the festive season in India. Tata Motors has launched the Punch CAMO Edition for an ex-showroom price of Rs 6.85 Lakh. It will be available at all authorised Tata dealerships across India from today.
Tata Punch is the most affordable SUV offering from the brand and the Punch is slotted below the Nexon in Tata’s product portfolio. Tata Motors launched the Punch last year in 2021. Celebrating its anniversary, the company has today launched the CAMO Edition of the Punch. The Punch has been a very successful product for the company. It managed to get to the 1 Lakh unit milestone in just 10 months becoming the fastest car to get to the 1 lakh milestone. It got its highest sale in August 2022 with 12,006 units sold in the month.
The Tata Punch CAMO Edition will be available in all new Foliage Green dual-tone colour option, the roof is available in Piano black and Pristine White colour option. This new edition will be available in Adventure, Adventure Rhythm, Accomplished and Accomplished Dazzle variants. The interiors now sport a new military green colour and camouflaged seat upholstery. It comes equipped with a 7-inch Harman touchscreen infotainment system with Apple CarPlay and Android Auto. The system is paired with a 6-speaker setup. It gets 16-inch charcoal diamond-cut alloy wheels, reverse parking camera, push Start/Stop button, cruise control, LED DRLs and tail lamps and front fog lamps. It also gets CAMO badging on the fenders.
Tata Punch CAMO Edition will be offered with the 1.2 L engine option and with manual and AMT transmission options.
Commenting on the occasion, Rajan Amba, Vice President, Sales, Marketing and Customer Care, Tata Motors Passenger Vehicles Ltd. said, “In line with our brand promise to keep our portfolio New Forever, we are delighted to introduce the CAMO edition to the Punch line-up. This new entrant will further bolster the sales of Tata Punch and will carry forward the growth momentum. Appreciated for its stunning design, versatile and engaging performance, spacious interiors and absolute safety, Punch is a vital part of our product portfolio and contributes to 24% of our total PV sales. It has consistently featured among the highest-selling cars in the country and currently holds a 15% market share in the highly competitive Compact SUV segment. Furthering the festive fervour and riding the #1 SUV maker rank, the new CAMO edition will help in enhancing market sentiments by captivating consumer mindsets with its brand-new avatar”.
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