Tata Motors: The Story Of Epic Journey

[jagrover]

Tata Tiago, Tigor, Nexon & Hexa: Watch Diwali special TVCs [Video]

Tata Motors has just put out four new web commercials celebrating Diwali. The Tata Tiago, Tigor, Nexon and Hexa get a Diwali special web commercial each.

https://www.youtube.com/watch?v=cDTXcpuNxwo#action=share

https://www.youtube.com/watch?v=tBIlcdsD-aE#action=share

https://www.youtube.com/watch?v=8U6PTiaeq1s#action=share

https://www.youtube.com/watch?v=F4dfGflmfwM#action=share

Read:

Hexa TVC's tagline caught my attention - "Move Forward from Diwali Forwards"

 

[Akash1886]

https://www.youtube.com/watch?v=NgLbNochMfo​

Regards

Akash

 

[Akash1886]

In November 2018, Tata Motors domestic sales recorded 50,470 units, impacted by liquidity crunch in the industry

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Mr. Girish Wagh, President, Commercial Vehicles Business Unit, Tata Motors Ltd. said, “November 2018 was a challenging month for the industry due to low consumer sentiments as a result of liquidity tightening in the market, higher interest rates and rising fuel costs. In certain cases, small operators’ profitability was impacted due to reduced freights on account of the benefits passed by large operators from the GST related credit. The capacity addition in the parc with existing vehicles being registered for higher payload (increased axle load) also impacted demand. All this has largely impacted M&HCV Cargo segment while the Tipper segment continued to grow strongly at 15%. Our sales in other segments like I&LCV and SCV & Pick-up continues to grow and recorded a growth of 2% and 8%, respectively. We expect to see a rebound in the coming months as the liquidity has started to ease and the fuel prices has also got moderated with the reduction in global crude oil prices.”

Mr. Mayank Pareek, President, Passenger Vehicles Business Unit, Tata Motors Ltd. said, “Due to strong headwinds such as liquidity crunch, higher interest rates and rising fuel costs, the consumer sentiment was muted in the month of November. While this has impacted the overall industry in a major way, we saw a marginal impact. We are positive that we will leave no stones unturned to bounce back at the earliest and hope that the liquidity situation is resolved soon. We are all geared up and exhilarated as we step closer to the global preview of the much awaited Tata Harrier. I am happy to announce that the Harrier has received an unprecedented response by our customers even before being physically showcased. With its launch in the pipeline and with our existing new generation product range, we will continue to strive towards driving volumes and increasing our market share as part of our on-going turnaround journey.”

Mumbai, December 1, 2018:

After the strong growth witnessed in the last 7 months, in November 2018, the sales performance of Tata Motors Commercial and Passenger Vehicles Business in the domestic market, for the first time witnessed a drop of 4% at 50,470 units as against 52,464 units over last year, due to low consumer sentiments as a result of liquidity crisis in the industry, higher interest rates and rising fuel costs. The cumulative sales for the domestic market (April-November 2018) was at 447,532 units compared to 344,137 units over last year, a growth of 30%. The Company will continue to focus on aggressive sales enhancement and provide better service to its customers in these challenging times.

Domestic - Commercial Vehicles

Tata Motors’ Commercial Vehicles (CV) domestic sales declined in November 2018 at 33,488 units, by 5%, compared to 35,307 units sold last November, due to low consumer sentiments as a result of liquidity tightening in the market, higher interest rates and rising fuel costs. Small operators’ profitability was also impacted due to reduced freights on account of the benefits passed by large operators from the GST related credit. Overall demand post the festival period was muted. Cumulative sales for the fiscal (April-November 2018) at 305,395 have grown by 33%, compared to 229,088 units sold last year same period.

The M&HCV truck segment declined by 24%, at 9793 units, compared to 12,851 units over last November. This segment was largely impacted due to drop in cargo sales as operators postponed their purchase due to low consumer sentiments. The addition of capacity in the parc with existing vehicles being registered for higher payload (increased axle load) also impacted sales. However, the tipper segment continued to grow strongly at 15% over last November and was relatively unaffected on the back of road construction, affordable housing, irrigation projects and government spending on infrastructure projects. Tata Motors BS4 range of Signa and Prima trucks and tippers continue to gain acceptance amongst the customers for their superior performance.

The I&LCV truck segment reported a growth at 4,071 units, growth of 2%, over 3984 units sold in November 2017. The liquidity impact has been moderate in this segment except for the marginal increase in the borrowing rates for the customers. The strong growth in I&LCV sales has been led by the e-commerce sector, increased rural consumption and supported by new products. The recently launched Tata Ultra range of ILCV trucks is gaining acceptance and contributing to the volume growth.

The SCV Cargo and Pickup segment continued its growth momentum with sales of 16,205 units, up by 8%, over 14,950 units sold in November 2017. With the hub-spoke model continuously evolving, the small commercial vehicles are in demand for the last mile connectivity needs across the rural and urban markets. The normal monsoon for the past three consecutive years, farm loan waivers and MSP hikes are driving the growth in this segment. Further, the recent DA hike of 2% for Central government employees along with implementation of 7th Pay Commission across states is boosting consumption. The newly launched Tata Ace Gold has been well received by the customers and is seeing a strong demand.

The commercial passenger carrier segment recorded sales of 3,419 units, lower by 3% as compared to 3,522 units sold in November 2017. This segment has been impacted due to the slowdown in the procurement of buses by STUs and the permits for private hiring.

Domestic - Passenger Vehicles
November 2018 was a challenging month for the industry with muted consumer sentiment caused by liquidity crunch, non-availability of retail finance and moderate festive season. Tata Motors Passenger Vehicles (PV) domestic sales witnessed only a marginal drop of 1%, at 16,982 units, as compared to 17,157 units sold in November 2017. Cumulative sales growth of PV in the domestic market for the fiscal (April-November 2018) were at 142,137 units, a growth of 24%, compared to 115,049 units, in the same period, last fiscal. The recently launched Tiago NRG, Nexon KRAZ limited edition, all-new Tigor and the JTP range of cars have received good response in the market. The company expects the fervour to continue with the introduction of Tata Harrier in early 2019.

Export

The company’s sales from exports (from CV and PV) in November 2018 was at 4,604 units as against 4,927 units in November 2017, lower by 7%, due to sharp TIV contraction in Bangladesh due to elections and political uncertainty in Sri Lanka.

Regards

Akash

 

[jagrover]

Rigorous cost cutting to follow. JLR to skip Geneva Motor Show 2019:
Jaguar Land Rover to skip 2019 Geneva Motor Show

 

[vikyjoshi]

Ebve

In November 2018, Tata Motors domestic sales recorded 50,470 units, impacted by liquidity crunch in the industry
​

Akash

Even then, Tata is 3 biggest seller in Nov 2018, surpassing the Mahindra and Mahindra.

 

[jagrover]

Their MD is not happy with the news of re-introduction of subsidies to hybrid vehicles.
Exclusive: Incentivising hybrids is like taking three steps backwards, says Tata Motors MD

 

[jagrover]

Tata Motors to Partner with Ola, Uber and Freight Aggregators for its new Shared Mobility Division - Inventiva

Tata Motors to Partner with Ola, Uber and Freight Aggregators for its new Shared Mobility Division

Tata Motors Ltd has created a new and separate division called, ‘Mobility Innovations Hub’, in order to tap entire range of passenger and commercial vehicles manufactured by Tata Motors for offering shared mobility solutions, reported LiveMint, citing two people aware of the development.
The new shared mobility division, which will be headed by Pankaj Jhunja, formerly with Tata Technologies, will be look at collaborating with ride-hailing startups such as Ola, Uber and other freight aggregators, said the report.

 

[Akash1886]

Tata Motors to power Indian wrestling’s quest for Olympic Gold

· Tata Motors Elite Wrestlers Development Program to promote, encourage and train the Indian wrestling team

Mr. RT Wasan, Shri Brijbhushan Sharan Singh and Mr. Girish Wagh handing over the contracts to the Indian wrestlers at the announcement of Tata Motors Elite Wrestlers Development Program

Indian wrestlers Sakshi Malik, Divya Kakran, Pooja Dhanda, Sushil Kumar and Sajan Bhanwal at the announcement of Tata Motors Elite Wrestlers Development Program
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Mumbai, December 12, 2018:

The principal sponsors of the Wrestling Federation of India (WFI), Tata Motors Commercial Vehicles Business Unit (CVBU) has set up the ‘Tata Motors Elite Wrestlers Development Program’ to promote, encourage and develop rising Indian wrestlers and prepare them for the Olympic Gold medals at the 2020 Tokyo Games. The program will support the players with best possible training and coaching facilities, enabled by renowned foreign coaches, support staff and international exposure

To prepare the players for the Olympic glory @ Tokyo 2020 & Paris 2024 Olympic Games, Tata Motors Commercial Vehicle Business will help nurture an international standard eco system for athlete support to help India create a new success story at the greatest global platforms. The program will appoint top class foreign coaches for both men and women squads ,best possible support staff who will work both on the physical & mental development of the athletes and organize premium exposure trips for the elite Indian wrestlers so that they train and hone themselves according to the global training standards. The support staff will include experienced physiotherapists, biomechanics, mental trainers and nutritionists. In addition, Tata Motors will also provide insurance cover to the Indian Wrestlers.

Speaking on the occasion, Mr. Girish Wagh, President, CVBU, Tata Motors, said, “Tata Motors, in line with its Group’s heritage has constantly looked at encouraging sports and promoting sporting talent across India and overseas. Wrestling as a homegrown sport has definitely grown in popularity and needs further support in enhancing talent. We are strengthening our association with WFI by directing our efforts to promote, train and develop wrestling talent with advance coaching and international sporting experience. We hope these initiatives help the Indian team to perform better. Our best wishes to the team for the forthcoming Tokyo 2020 & Paris 2024 Olympic games."

Commenting on the partnership, Shri Brijbhushan Sharan Singh, President – Wrestling Federation of India said, " Tata Motors coming on board as Indian Wrestling’s development partner will go a long way in creating a strong sporting ecosystem and strengthening our elite program. These facilities will help wrestlers focus fully on themselves and prepare for the toughest tests before winning medals for the country. WFI is grateful for the trust shown in the Federation by Tata Motors and strongly believes that this binding and cooperation will eventually help make a strong beginning for wrestling in India ".

The event will also observe handing over of central contract to the wrestlers. For the first time in the history of Indian Sports, Tata Motors, along with WFI has announced central contracts to a sport other than Cricket, assuring guaranteed benefits to Indian Wrestlers. The central contracts are annual retainers that will be spread across 150 players as per grades and assure basic annual earnings for the players, through the sport.

Today, sports with the energy and dynamism is a major platform to connect with people across India – both masses as well as classes. Wrestling is a homegrown sport that reflects machismo, aggression and endurance that tests speed, agility and power, and are gaining popularity in India and overseas. These attributes blend perfectly with the rich heritage, longevity, durability and robust performance of our Commercial Vehicles. This association will provide Tata Motors the platform to reach out to various stakeholders and the public at large.

Regards

Akash

 

[Akash1886]

Tata Tigor EV now available for self-drive in Pune

Tata Motors partners with Zoomcar to deploy 500 electric cars

Mr. Greg Moran, Co-Founder and CEO, Zoomcar and Mr. Shailesh Chandra, President— Electric Mobility Business & Corporate Strategy, Tata Motors flagging off the first batch of Tigor EVs from Concorde Motors in Pune

Pune, December 20, 2018

: Today the number of shared mobility users is on a rise. In this growing market, Tata Motors today joined hands with self-drive rental platform Zoomcar to offer Tata Tigor EVs in Pune.

At a symbolic ceremony held in Pune, Mr. Shailesh Chandra, President— Electric Mobility Business & Corporate Strategy and Mr. Greg Moran, Co-Founder and CEO, Zoomcar flagged-off the first batch of Tigor EVs from Concorde Motors in Baner.

Speaking on the occasion, Shailesh Chandra said, “The future of mobility will increasingly be connected, shared and powered by zero emission technologies. Tata Motors is strongly committed to this transformative journey and working with all like-minded partners to accelerate the enabling ecosystem. It is a great pleasure to announce our partnership with Zoomcar to offer shared electric mobility solution for the citizens of Pune. Tata Tigor EV will now be available on the self-drive rental platform, offered by Zoomcar, to enable zero-emission transport option for the citizens of Pune. We are confident that our customers will appreciate and enjoy the driving experience.”

Commenting on the partnership, Greg Moran said, “The Zoomcar team is thrilled to partner with Tata Motors to bring electric vehicles to Pune. This marks the beginning of a dynamic partnership within electric mobility and we expect to touch 20 cities and 500 electric vehicles with Tata over the next year.”

Tata Motors is committed to the Government’s vision of driving electric mobility in the country and is working in a collaborative manner with various ecosystem partners to facilitate faster adoption of electric vehicles and to build a sustainable future for India.

Regards

Akash

 

[jagrover]

Tata Motors is now the 2nd Most Attractive Brand for 2018, huge leap from its position of 181 in the previous year. Rejoice
India's Most Attractive Brands 2018

 

[Nairrk]

There is also a mention about Tata Motors in the list - Rank 182: Tata Motors (Commercial Vehicles)?

 

[jagrover]

There is also a mention about Tata Motors in the list - Rank 182: Tata Motors (Commercial Vehicles)?

PV and CV segments surveyed as different brands. Ashok Leyland is ranked 616 in the new list. Bharat Benz at 846, M&M CV at 361, Eicher CV at 519. That way too, TML is way ahead in brand image

Interestingly Land Rover is at 82 position where as Jaguar is at 189. Interesting.

 

[Akash1886]

Tata Motors inaugurates six brand new dealerships across Rajasthan in a day

~ Fastest expansion drive done by the PV Business in one day ~

L-R: Mr. Mayank Pareek, President, Passenger Vehicles Business Unit Tata Motors and Mr. Rajesh Akar, MD of Fourwheel inaugurating the brand new dealership, Akar Fourwheel in Jaipur
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Jaipur, December 22, 2018:

As part of its aggressive network expansion plans, in line with its Turnaround 2.0 strategy, Tata Motors launched six new state-of-the-art full-range passenger vehicle dealerships in Rajasthan today. The six sales outlets were spread across Rajasthan - 3 in Jaipur, 1 each in Udaipur, Bikaner and Ganganagar. All these put together will add up to a robust dealer network comprising of a total of 34 sales touch points. These new dealerships will cater to the aspiring customers of the state with a stunning range of new generation passenger cars from Tata Motors.
Speaking at one of the launches in Jaipur, Mr. Mayank Pareek – President, Passenger Vehicles Business Unit, Tata Motors said, “With ‘Connecting Aspirations’ at the center of our brand promise, we at Tata Motors are working with our network partners to offer our customers a solid product mix and a delightful showroom experience. As part of our Turnaround 2.0 journey, we are concentrating on optimizing various business levers and strengthening our sales network and customer experience, in order to enhance performance and profitability. Hence, the current focus is on winning sustainably as part of this transformation journey. We continue to enhance and expand our network to cater to our evolving customers with high expectations.”

Equipped with the latest technology, the new dealerships will retail Tata Motors’ next generation PV line-up. The company also offers workshops to its customers which are equipped with latest equipment as well as advanced mechanization and automation. Tata Motors aims to increase its reach aggressively and through these dealerships it will continue to offer best value and experience to customers. Tata Motors’ Turnaround 2.0 journey will focus on ‘Winning sustainably in PVs’ with an objective to increase market presence and drive volumes in PVs.

Regards

Akash

 

[Akash1886]

Encouraging Bright Minds

Tata Motors launches the Sixth Season of Delight Star Scholarship program

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Mumbai, December 24, 2018:

True to its moto of ‘Har Kadam Par Khushiyan’, Tata Motors has launched the Season-6 of Tata Delight Star Scholars, a recognition initiative for the children of Tata Motors customers under the Tata Delight loyalty program with a prize money of INR 25000. The company has also gone a step ahead and offered a special prize of 40 Tablets for female applicants based on their performance to encourage education for girl child.

This special program was designed to make a meaningful contribution towards the upliftment of the trucking profession, constantly striving to reward, recognize and delight the commercial vehicles customer, making every interaction a rewarding one.

Commenting on the program, Mr. R T Wasan, Head – Sales & Marketing, Tata Motors, said, “At Tata Motors, we strongly believe that education is a fundamental right of every child. Unfortunately, countless bright minds forego this basic right due to a lack of funds. Through this initiative, we wish to reward academic excellence and encourage children to pursue their career ambitions. With upcoming editions of the program, we aim to reach out to more families who require monetary assistance thereby making education more accessible.”

All Tata Delight members’ children are entitled to apply for the scholarship. To avail the scholarship, Tata Delight loyalty program members are required to fill a form and submit it along with the 10th or 12th standard mark sheets of the student and other relevant documents. The student must be between 14 and 20 years of age and have a total score of 70% or above. The applicants are shortlisted and the scholarships are distributed to the winners at Tata Motors dealerships across India.

Since its inception, the program over the last five editions has helped fulfill the dreams and aspirations of over 1,000 deserving children by ensuring that they receive adequate support to pursue their right to higher education. The company to date has granted scholarships to over 1000 students, amounting to approx Rs. 1.5 crores to all the beneficiaries.

The Tata Delight Star Scholarship program is appreciated by customers as well as by the industry. In a segmented survey conducted, the beneficiaries of the prize money expressed their gratitude to Tata Motors for this initiative and claimed it was of great help in their child’s tuition fees in the subsequent academic year. The Tata Delight program won the Automotive Gold award at the DMAi Awards in 2014, the Order of Excellence award for Best Brand Loyalty Campaign by the Dragons of Asia in 2015 and Leader Certificate by the Direct Marketing Association, Asia in 2015.

Regards

Akash

 

[Akash1886]

Tata Motors on its way to win sustainably in the Passenger Vehicle business after a successful 2018

-Plans to increase addressable market to 90% by 2020-​

Key highlights of 2018:

· Tata Motors grew by 23.5% YTD and outperformed industry for 35 months
· Four new product introductions in festive period
· Launched 2 new Architectures – ALFA and OMEGA at Auto Expo 2018
· Launched IMPACT Design 2.0 for a lasting impact on customer
· Strived to turnaround customer service: Second position in the JD Power CSI Study 2018
· Ramped up manufacturing facilities in Sanand, Ranjangaon and Pune
· Vehicle Module Teams (VMTs) were formed to ensure cost reduction.
· Tata Tiago became the 2nd highest selling entry level hatch in the country, recorded the highest-ever sales in August 2018
· Commitment to Safety - Tata Nexon to be the first and only car in India to bag 5 stars adult safety rating from Global NCAP

Mumbai, December 26, 2018:

2018 has been a turning point in the history of Tata Motors’ passenger vehicle business with consecutive growth for 35 months. The PV business grew on the back of the new generation products. Commencing with the launch of two new platforms (ALFARC and OMEGARC) and the showcase of the H5X (now christened as Harrier) & 45X concept cars at the Auto Expo in February, 2018, this year was instrumental in paving the path towards enabling Tata Motors to be at the forefront of the Indian automotive industry. The company also introduced the new dual-architecture strategy, which will deliver 7-8 products/ variants from these two platforms ensuring greater coverage and sizable economies of scale.

Additionally, the rollout of the Turnaround 2.0 strategy, laid its focus on ‘winning sustainably’ in the PV Business. Acting as a catalyst, this strategy led to multiple wins for the PV business in this year.

Star launches:

The PV business witnessed a firework of four new product introductions during the festival season, which included the launch of the Nexon KRAZ, Tiago NRG, the all new Tigor and the JTP twins. Launched by JT Special Vehicles (JTSV), the 50:50 joint venture with Jayem Automotives and Tata Motors, the JTP range of performance vehicles – the Tiago JTP and the Tigor JTP are all set to bring back the ‘Joy of Motoring’ in everyday commute. In addition, this year the Nexon and the all new Tigor made their way into various international markets.

Aggressive Marketing Strategy:

In its constant effort to connect with younger consumer groups, this year the PV business fortified its brand presence across key marathon events. However, the highlight of the year was Tata Nexon’s association with VIVO Indian Premier League as their official partner. This year witnessed many strategic digital campaigns that resulted in optimum brand buzz and created more excitement for new products. Additionally, experiential marketing played a key role in increasing customer engagements. Adding some style to the year, Tata Motors also signed-up the popular Bollywood superstar - Hrithik Roshan as the brand ambassador for its all-new stylish sedan, the Tata Tigor. This and lot more led to an improvement of the PV brand in its Net Promoter Score from -1 to +18 this year.

Incredible performance by the manufacturing plants:

The Company’s plants too made it really proud this year, as they continued operating at their optimum levels. While the Ranjangaon plant rolled out its 50,000th Nexon in August, Sanand kept bettering its own record for the highest ever production since its inception. Rolling out its 50,000th passenger vehicle in October 2018, the Sanand plant not only won the Best Plant Safety Performance Award but also received CII’s Greenco Platinum certification.

In addition to the above, for the upcoming, born of pedigree product, the Harrier, Tata Motors set up a new, world-class assembly line in the Pune facility under JLR’s guidance for ensuring high levels of dimensional accuracy and build quality. Top of the line international manufacturing practices like geo pallets, inline measuring robots, MFDC controlled welding, Bosch timers and JLR NUMMI process will ensure every Harrier rolled out from assembly line follows stringent quality standards. With close to 95% automation level, the Harrier assembly line uses 100 ABB & KUKA robots.

Increasing network footprint:

With a renewed focus on increasing its footprint, Tata Motors has currently activated 27 new dealerships in its top 20 serviceable markets with another 17 more under activation. In Kerala and Maharashtra alone, 7 new dealerships each were added. Additionally, in a recently concluded event, the Company also added 6 new dealerships in the state of Rajasthan in a day – the fastest expansion drive done by its PV Business in one day.

All this put together, Tata Motors has appointed an additional count of 59 dealerships and 142 Emerging Market Operations (EMOs) in 2018. These additions have helped the Company to expand its presence to an additional 90 cities this year. Adding to this, Tata Motors has also introduced the ‘Ashwamed Project’ in Uttar Pradesh - an upgradation of EMOs in Uttar Pradesh.

Constantly improving its customer service:

The PV Business constantly explored unique ways to build consumer loyalty. In an effort to do so, the business introduced 24x7 Road Side Assistance service which offers quick assistance to distressed customers within 45 mins. Thanks to the constant training and skilling sessions for its executives targeted at ensuring customer centricity, Tata Motors’ customers now attest to an informed and pleasant experience at the Company’s many dealerships. New digital intervention in customer service like introduction of the Service Buddy app (ready reckoner used by service advisors), Tata Motors Service Connect app (Customer App), Tata Motors Service application (Job card opening app) were highly appreciated by customers. However, the proof of the pudding was when the PV business bagged the second spot for the second year running, this time doing even better – a clear second position in the JD Power CSI Study, 2018.

Commenting on the fruitful year gone by, Mr. Mayank Pareek, President – Passenger Vehicles Business Unit, (PVBU) Tata Motors, said, “We started the year on a high note, as we clocked the highest sales figures in 63 months in January 2018. Moving forward, this year witnessed an array of launches from the PV Business including four new product introductions during the festival season, which helped us to grow our volumes during what was a rather sluggish period for the entire auto industry. While we bucked the trend to a large extent, we have also felt the effects of a few adverse external economic factors, during the last few months. Not being deterred by these headwinds, our PV Business registered a remarkable improvement in brand perception in 2018 owing to our forward-looking market strategy, leaving the close competition significantly behind.

Having said that, we are happy to conclude this year with the unprecedented response by our customers and partners for the Harrier, at our nationwide preview events. With its launch scheduled for early 2019 and with the continuous love showered on our existing new generation product range by our customers, we will continue to strive towards driving volumes and increase our market share as part of our on-going Turnaround journey.”

Tata Motors has been steadily expanding its offerings in the Indian market and manufacturing best-in-class products with its advanced technological prowess. The business manifesto of the passenger vehicle business for 2018 was built on three strong pillars which include sales enhancement, cost reduction and operational efficiencies.

The Company is confident of capturing a larger pie of the domestic market next year by building on the already strong foundation it has laid in 2018. As a challenger brand, Tata Motors will strive to continue to outperform the market and aim to make the Company the most loved and cost-effective company in the world. In the words of Mr. Pareek “365 days bring with it 365 new opportunities.” Having said that, with a number of hits in 2018, Tata Motors is all geared to step up its game in 2019.

Regards

Akash