Tata.ev: New Identity For Tata Motors Electric Vehicle Business

[Nairrk]

Tata Motors announced today that .ev will be the brand identity for its electric vehicle business. The .ev brand will be used by Tata Motors’ Passenger Electric Mobility division, and, for now at least, it will not cover Tata Motors’ electric commercial vehicles.

Speaking to Autocar India about the branding Vivek Srivatsa, Head, Marketing, Sales and Service Strategy, Tata Passenger Electric Mobility Ltd. said “The dot signifies digitization that is a big part of electric mobility and Tata.ev thus announces our entering of a new era”.

The .ev moniker first appeared on the electric Tiago, and then on the electric Tigor. However, while both used the .ev identity in all marketing communication, only the Tiago got a badge on the vehicle itself. Going forward, Tata.ev will be the overall brand identity, and individual electric models will also carry .ev suffix, like the electric Tiago.

The branding will thus also serve to differentiate ICE and EV versions of the same model, however it’s not clear yet if the brand would also carry over to the upcoming Avinya based born-electric model. “It’s a brand identity we want to broadly take across but for now their (born EVs) eventual branding is not yet decided” said Srivatsa on the possibility of the .ev branding being used for born-electric vehicles.

Tata has also revealed a logo for its .ev brand, with the ‘ev’ wordmark enclosed within a circle that stylistically begins and ends with the dot mark. The company says that this signifies the environmental-friendly circular ecosystem that it is progressing towards. It also adds that they have designed all the new marketing collateral keeping an eco-friendly approach in mind. Thus, print materials are designed on a white background, which reduces ink usage, whereas digital collaterals use a dark-mode style and are designed on a black base, thereby reducing battery consumption. The latter are also designed with a low file size for quick and efficient downloads. While these, individually, might appear to be small steps, collectively they do add up. There are brands across the globe that are now focusing on these elements.

For now, the electric Nexons are yet to carry the .ev suffix, however, this will most certainly arrive with the soon to be unveiled facelifted Nexon EV.

AutocarIndia.com

 

[350Z]

Thanks @Nairrk for the update. I wish Tata Motors would have also considered switching to a newer and modern logo for the passenger vehicles as Mahindra had wisely done in the recent past.

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Drive Safe,
350Z

 

[350Z]

Tata Passenger Electric Mobility has launched its #EasyToEV campaign – a myth busting campaign devised to educate customers and demystify several hearsays around Electric Vehicles.

• The campaign was launched across platforms and was also showcased during the Tata IPL 2024 to capture a vast set of audience.
• This campaign is an extension to the Tata.ev’s ‘go.ev’ series of videos launched during last year’s Tata IPL 2023, which addressed various reasons for adopting an EV.
• The series starts with how EVs are suitable for longer distances, beating the notion of range anxiety and through the course of multiple videos, myths like the following are dispelled.

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Drive Safe,
350Z

 

[350Z]

Tata.ev in collaboration with Allied Motors has launched its comprehensive EV portfolio in Mauritius, comprising of the Tiago.ev, Punch.ev, and Nexon.ev.

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Drive Safe,
350Z