The production cut and realignment by Renault,in such a haphazardly manner shows the immaturity of the Renualt company.A Creta and Scross killed the duster brand?Even the dealership closed? So what about Kwid? If it doesn't succeed all those people who invested lakhs in a car is supposed to pray and make the company in profit? I would say this is short sightedness.
It was said earlier that Kwid was a make or break deal for Renault Nissan here but much before the launch itself the company fell in a mess. I really want to know that why did Renault cut down on production and why have they shunted the employees out when they recently 4 months back launched MPV Lodgy? Secondly, closure of dealership to me shows 2 things i.e
* Investment Capital might not be adequate.
* Apart from Duster, it seems, even lodgy was not able to suppress the demands for flourished products like Ertiga and Innova.
Yesterday evening, was speaking with dad on this, he mentioned a similar thing, by closing dealerships, you can't runaway from competitors. Instead, make a well rounded product and compete fiercely. By escaping the competition you are giving a free-hand to them to capture more buyers and excel further. Also would like to share a co-incidence, the location where this dealership was located, next door was my uncle's Maruti Dealership and on right side was Toyota's dealership of my dad's friend. Yesterday, when I went and asked about it, the staff their was kind of happy informing the dealership closure. This step by Renault clearly shows the escapist attitude.
I wish the upcoming Kwid is well rounded product. Test Drives and Reviews will show its potential. However, the buyers need to be cautious as the Renault's future seems to be uncertain for now.
Regards
Akash
