New Delhi, June 06, 2017: Catering to the surging interest of auto enthusiasts in New Delhi, Tata Motors plans to bring alive a fun-filled and immersive experience for customers and enthusiasts through the HEXA Experience Centre (HEC). This unique engagement activity will be held at NSIC Exhibition Complex, Okhla Industrial Estate, New Delhi on June 10 - 11, 2017 from 2 PM – 10 PM.
Tata HEXA is a flagship product and a Lifestyle UV designed to be easy and comfortable to drive in the city, safe on highways and ready to be taken off the road to excite the customer. The Tata HEXA is ready to delight the customer Whatever the lifestyle demands of the customer. With a mix of unmatched features and broad capability, the car is received extremely well in the market. Through initiatives like the ‘HEXA Experience Centre’ Tata Motors’ focus is to get its customers to Touch, Feel and Experience its products and gets their hands on its superior on and off-road performance.
Powered by an advanced next-gen 2.2L VARICOR 400 diesel engine, the Tata HEXA delivers class leading 400 Nm torque and 156 PS power. The HEXA manual transmission variant, boasts first-in-segment ‘SUPER DRIVE MODES’ allowing the driver to seamlessly switch between the four different driving modes – Auto, Comfort, Dynamic and Rough Road, for enhanced ride comfort & stability over different terrains. The All-Wheel Drive (AWD) system is electronically controlled via an adaptive system by Borg Warner™, with torque on demand feature. The new ‘Super Drive Modes’ system is easy to use, with the advanced technology continuously monitoring the vehicle across different terrains. It provides instant feedback and timely alerts to the driver, with enhanced traction, better vehicle composure and handling, thus enabling smooth, effortless and seamless driving conditions – from heavy traffic to wide open roads.
Designed for customers to get an opportunity to get up close and experience the HEXA’s prowess on and off the road, the HEC was conceived to offer an immersive off-road experience. The specially curated off-road track features a side incline, articulation and staircase ramps, steep ascent and descent ramps, kerb stones, log barrier and roller ramps. Each one of these is designed to test the power, stability, and the driving experience of the HEXA. Adding further excitement, visitors can also experience the HEXA, at the hands of a professional stunt drivers. Additionally, the customers could test drive Tata Hexa and other new generation Tata Cars and avail on-spot evaluations of their existing cars for trade-in.
Following an awe-inspiring response from over 7,900 customers in phase I of the ‘HEXA Experience Centre’, Tata Motors is now adding 18 more cities to Phase II of experiential campaign.
About Tata Motors
Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR 2,75,561 crores (USD 41.6 billion) in 2015-16. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 9 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS and Russia.