Maruti Suzuki Dzire Tour S Launched

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Maruti Suzuki has today announced the launch of the all-new Tour S. The new 2023 Maruti Suzuki Tour S is based on the latest-gen Dzire and is offered in both petrol and CNG variants. Prices for the same start at Rs 6.51 lakh, ex-showroom.

Maruti Suzuki Tour S is offered in two variants with petrol and bi-fuel CNG variants. Its petrol manual variant has been priced at Rs 6.51 lakh while the bi-fuel CNG variant will retail at Rs 7.36 lakh, all prices ex-showroom. Its safety features include dual front airbags, ABS with EBD and Brake Assist, reverse parking sensors, Electronic Stability Program (ESP), etc.

Powering the Maruti Suzuki Tour S is a 1.2-litre naturally-aspirated petrol engine that develops 88.5 bhp & 113 Nm in the petrol mode and 76.4 bhp & 98.5 Nm of peak torque in the CNG mode. Transmission duties are handled by a 5-speed manual transmission. The Tour S’ petrol mileage has been rated at 23.15 kmpl while its CNG variant is claimed to deliver 32.12 km per kg.

Commenting on the launch, Shashank Srivastava, Senior Executive Officer (Marketing and Sales), Maruti Suzuki India, said, “The all-new Tour S with modern design, new-age safety features, greater practicality, and Advanced 1.2L K-Series Dual Jet, Dual VVT engine is a revolutionary model for the commercial sedan segment. We are confident of exceeding the expectations of our commercial segment customers once again, as we continue to deliver the perfect sedan experience with the All-new Tour S.”
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Third-gen Maruti Dzire will continue to be sold as Tour S

Maruti Suzuki will continue selling the third-gen Dzire alongside the all-new fourth-gen car that goes on sale this month. The Dzire Tour S that caters to the fleet and taxi markets will continue to be based on the existing third-gen car.

As is the practice with previous models, sales of the new-gen Dzire will overlap with the previous version for some time; the new car being sold to private buyers while the older one caters to fleet buyers as the Tour.

Speaking to Autocar India at the Dzire media drive, Partho Banerjee, head of sales and marketing at Maruti Suzuki said, "The new Dzire will not completely replace the current model. This [current-gen] one will carry on as the Tour version only, as we have significant sales of both versions."

While Maruti does not disclose the sales of the standard Dzire and the Dzire Tour S separately, Banerjee said that of the 1.6 lakh Dzires sold last year, around 60,000 units were the Tour variant. This means the average turns out to be about 5,000 units a month.

That is a substantial number, and justifies keeping both versions in production for a while. The Tour S' numbers are impressive against rivals too, with the Tigor retailing about 1,300 units on average, the Amaze 2,300 units and the Hyundai Aura selling 4,500 units, on a monthly basis. The fourth-gen Dzire Tour will most likely join the line-up in the latter half of the model's life cycle.

Autocar