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Maruti Wagon R has a new brand ambassador – South Indian actor Madhavan who is also quite popular in Hindi cinema. “R Madhavan is a true personification of the WagonR brand. Brand WagonR stands for being Contemporary, Pragmatic, Intelligent, Leader-like, Balanced and Caring. All will agree that the same attributes stand true for Madhavan as well. He will refresh WagonR’s values, strengthen the Brand further, and at the same time add youthfulness to the Brand. Madhavan will be the Brand Face for WagonR. We welcome him to the Maruti Suzuki family,” says Maruti Suzuki.
Wagon R is the market leader in its segment and clocks average monthly sales of 12000 units. Maruti conducted a comprehensive market study before signing the actor to evaluate his appointment as a brand ambassador. Maruti specifically intends to rope in more sales from South India where Madhavan is quite a hot-selling proposition.
Maruti is adopting a new regional approach for marketing and advertising its cars in various parts of the country. It will focus more on regional communication strategy by having local language dialogues to reach out to the masses. It had earlier adopted specific marketing strategy for rural markets to clock sales for its model M800.
Source: CTI
Wagon R is the market leader in its segment and clocks average monthly sales of 12000 units. Maruti conducted a comprehensive market study before signing the actor to evaluate his appointment as a brand ambassador. Maruti specifically intends to rope in more sales from South India where Madhavan is quite a hot-selling proposition.
Maruti is adopting a new regional approach for marketing and advertising its cars in various parts of the country. It will focus more on regional communication strategy by having local language dialogues to reach out to the masses. It had earlier adopted specific marketing strategy for rural markets to clock sales for its model M800.
Source: CTI
