Lotus Cars To Enter Indian Market

[350Z]

Lotus Cars Limited, the legendary British automotive marque, has decided to enter the Indian automotive market. The company has reportedly partnered with Exclusive Motors to setup its first dealership in New Delhi.

• First two products to made available in India will be the Lotus Emira sports car and the Lotus Eletre SUV.
• Lotus Emira mid-engineered sports car is the last petrol-powered car from Lotus. It is offered with an option of 2.0L (365 BHP) and the 3.5L (406 BHP) engines sourced from AMG and Toyota respectively.
• On the other hand, Lotus Eletre is the first-ever SUV manufactured by Lotus. It is a fully-electric vehicle that delivers 592 BHP (918 BHP on the R version) and has a range of 600 kilometers on single charge.
• Though the exact timeline isn’t known, the Lotus Cars should be available in India sometime in 2024. Expect the prices to start from ₹2.5 crores onwards. (Source: Link)

Don't forget to check out this interesting ownership review by a fellow TAIger: Lotus Elise S1 Ownership Review.

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350Z

 

[350Z]

It is now confirmed that Lotus will enter the Indian auto maket on 9th November 2023.

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[Nairrk]

First Lotus India showroom to open this month

A few months after entering the Indian market, Lotus Cars is set to open its first showroom here. The Lotus Centre, located at the World Trade Centre in New Delhi, is done up in Lotus’ colours and styled like any other Lotus Centre in the world. Underlining the significance of the showroom, Satya Bagla, MD of Exclusive Motors (Lotus Cars’ partner in India), said it gives Lotus a “home” in the country.

Aside from a five-car display, there’s a dedicated room for configurations. Buyers can spec their cars with a variety of body colour options, wheels, interior themes and tech options. The car display comprised five Eletres on our early-bird visit, but the mix will change shortly with the arrival of the Emeya electric GT and Emira sports car later this month.

Lotus is at the very top end of the electric car market in terms of product and price. So, one has to explain to the customer the emotion behind it – the real value behind it. Also, customers need to know the brand is here for good and there is a proper home for it. So, once you walk in, it’s the whole brand experience that starts from the showroom, and then the product, and then the after-sales service.

We have a huge database of HNIs who like these kinds of products. Our job is to create brand awareness and then also take the product across the whole country in lots of different cities and get prospects to experience the car. And in this manner, we build the fan following.

There’s a lot of talk about that. And like any new technology that comes in, in any product, not just cars, there’s always a bit of doubt. There’s a bit of resistance to change. But as and when more and more people experience the technology, there will be more electric vehicles of all brands on the road. And with the government also encouraging them and infrastructure improving, it’s only going to get better and bigger. EVs are the future and are here to stay.

Autocar