Lexus India: Facts & Figures

[Nairrk]

Lexus India has completed five years in our country and in a bid to celebrate this occasion it has announced a new buyback program starting with the Lexus ES 300h along with a loyalty program under it 'Lexus Life' initiative. The buyback program for the ES 300h promises to offer one of the highest buyback prices in the luxury car market with up to 60 per cent residual value. Under this program, Lexus will offer best low-cost finance options and residual value for its cars. The loyalty program will primarily benefit existing Lexus owners for their next purchase under its umbrella and will offer a host of packages including service package. That said, we're yet to get a clarity on if the buyback program is applicable to other models in its range as well.

Naveen Soni, President- Lexus India said, "Celebrating 5 years of Lexus in India with introduction of the Buyback Promise scheme for the Lexus ES300h as well as the Lexus Loyalty scheme, we would like to strengthen our guest's faith in Lexus, at the same time show our confidence on the Lexus cars and our strong commitment to the Indian market. In this new era, consumers are more mindful about their purchases, and we are crafting the best for them."

The Lexus Life program was launched in 2021 and under this particular program Lexus gives new ownership benefits through 'Lexus Ownership Portfolio' which includes a range of curated plans for finance, service, warranty, insurance & roadside assistance. Moreover, Lexus India has also introduced 'Lexus Pre-Owned' platform for its used car customers while existing customers will have the options to trade in & upgrade their Lexus cars with a new model. It also introduced 'Lexus Leasing' which is designed to enhance the ease of experiencing a Lexus in partnership with Kinto of Lexus Financial Services.

Carandbike

 

[Nairrk]

Lexus India launches Certification Programme for Pre-Owned cars

Japanese luxury carmaker Lexus, has launched an exclusive ‘Lexus Certified Programme’ in India with an aim to provide their customers a better value for their Lexus cars and for the prospective buyers of Lexus Pre-owned cars. The certification hopes to strengthen the brand’s footprint in India and enhance the overall Lexus ownership experience. This program will offer a comprehensive 203-point inspection and Lexus certification for the pre-owned Lexus cars for a hazzle free experience when one decide to find another home for their Lexus’ while offering peace of mind new Lexus buyers.

Commenting on this occasion, Naveen Soni, President, Lexus India said, “Lexus cars are renowned for their luxury and reliability world over. With the Lexus Certified Programme, we are introducing an added level of assurance for our guests in India. The certification program provides a warranty up to 24 months with due diligence on quality, documentation and service. Our focus of creating an overall amazing ownership experience has been our key focus since we began our journey in India”.

The Lexus pre-owned cars program will offer comprehensive warranty upto 24 months or 30,000 km, upto 3 complimentary services can be availed by the guests buying the Lexus certified pre-owned cars, a 203-point inspection and Lexus promises that each car will be certified after due diligence of documentation, quality level and service history.

Financial Express

 

[350Z]

Autocar India reports that Lexus will participate in the Auto Expo (2023) for the first time. The brand will launch new RX SUV as well as showcase the revised LC500h.

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[Nairrk]

Bengaluru Floods: Lexus India rolls out care package for flood-affected cars

Japanese luxury car manufacturer Lexus’ Indian subsidiary Lexus India has rolled out a special care package for its flood-affected cars in Bengaluru. The company’s Lexus Cares Package will benefit Lexus owners affected by the incessant torrential rains in the capital city of Karnataka. Under the package, Lexus India will extend special support and rates for repairs of the Lexus cars impacted by rains, flooding, or inundation in Bangalore.

Lexus India says that it will support its customers with a spare Lexus car in case their cars are severely impacted and are in an immovable condition till their new or repaired Lexus cars arrive. It aims to give the owners peace of mind in an otherwise harrowing situation. The rain-affected cars are said to be accorded priority servicing including pick-up and faster delivery without impacting the servicing of other Lexus cars.

The Lexus Cares Package will also offer a discount on auto parts and labour paid by customers. The company says a detailed interior and exterior care pack will be made available without any additional cost to its guests. Lexus owners can reach out for any assistance through Lexus India Roadside Assistance and Lexus Owner’s Desk which are available 24X7 and guests can reach out at 1800-300-53987 or +91 7618779898.

Commenting on this offering, Naveen Soni, President of Lexus India said, “Lexus India is driven by the spirit of Japanese hospitality – ‘Omotenashi’ and is committed to delivering excellence in customer service. We stand by our customers in these difficult times and are will take all steps to ensure they face minimal to no mobility challenges.”

Financial express

 

[Nairrk]

Lexus opens Meraki-inspired experience centre in Coimbatore

Lexus India opened its one-of-a-kind, Meraki-inspired brand experience centre in Coimbatore. The company says the design of the new experience centre takes inspiration from the city's trade legacy which is an amalgamation of its textile industry and a long-lived passion for motorsport combined with the Japanese spirit of precision, perfection, and subtle luxury. The new experience centre features several design elements inspired by Lexus cars such as the distinctive spindle design among others.

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[350Z]

Under the “Lexus Electrified” vision, the Japanese automaker is aiming to achieve a full lineup of BEVs in all segments. By 2035, Lexus anticipates to sell 100% BEVs globally, in its effort to achieve carbon-neutrality by 2050.

• Currently, over 3,28,000 plants are planted in the company premises spread across 112 acres.
• To celebrate the World Environment Day, several plantation and mass afforestation activities have been implemented by the company.
• Lexus has also developed the industry’s first bamboo-charcoal speakers and luggage compartment trim made from recycled plastics.
• By embracing a zero-emission goal, Lexus uses high-recovery materials, researching and using parts that are easy to recycle, including parts of the vehicle that are created from the naturally available material.

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[350Z]

Lexus India has announced 8-years / 1,60,000 Kms standard vehicle warranty for all-new Lexus models sold in India from 1st June 2024 onwards. The company previously provided 3-years / 1,00,000 Kms warranty.

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Press Release:

Lexus India has recently announced 8-years/160,000 km vehicle warranty* for all new Lexus models sold in India from 1st June 2024 onwards. This guest-centric initiative meticulously crafted to strengthen Lexus’ commitment to its valued guests. Furthermore, this initiative strengthens the brand's presence and sets Lexus apart with a unique differentiating factor, being the first of its kind in the Indian luxury car industry.

Since its launch in 2017, Lexus has been committed to providing exceptional experiences to its discerning guests in India. This spirit of Japanese hospitality otherwise known as 'Omotenashi' is at the heart of the Lexus brand, where every action is rooted in respect and wholeheartedly taking care of guest.

Commenting on the initiative, Tanmay Bhattacharya, Executive Vice President of Lexus India said “We are thrilled to announce our new warranty initiative which represents our strong commitment to the Indian market. In this new era where consumers are more conscious about the value proposition of their purchases, we are constantly enhancing our services to exceed guests’ expectations.

The new vehicle warranty of 8years/160,000 km reinforces our commitment of superior quality, durability, and reliability in every Lexus vehicle and signifies advancement in offering unmatched warranty and providing absolute peace of mind to our esteemed guests. They can now experience outstanding luxury and performance of their Lexus.” he added.

Lexus' Warranty program has been modeled keeping in mind the brand’s goal of creating crafted experiences for its guests, where they can avail seamless experience for an additional period. The new comprehensive vehicle warranty* has increased from 3 years / 100,000 km to 8 years/160,000 Km. This ensures every Lexus vehicle maintains its esteemed reputation for exceptional safety, consistent performance, opulence and craftmanship. Additionally, guests will have access to tailored plans covering finance, service options, insurance, and roadside assistance, elevating the overall ownership experience for Lexus guests across the country.

*Terms and conditions apply. Contact Lexus Dealer or Refer Warranty Manual for details provided along with the new vehicle.

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[Nairrk]

Lexus India speeds ahead with 14% Sales growth in H1 2024

Lexus India is celebrating a strong first half of 2024, recording a 14% increase in sales compared to the same period last year. This growth is attributed to robust consumer demand and a continued commitment to design, quality, and customer satisfaction.

Locally-Made Success Story

The “Make in India” ES sedan played a starring role, contributing 55% of total sales from January to June 2024. This achievement highlights the success of Lexus India’s localization efforts and their resonance with Indian consumers.

The luxury SUV segment emerged as a key driver of sales, experiencing a significant 60% growth year-over-year. Popular models like the RX and NX fueled this surge, reflecting a broader trend of strong demand for luxury SUVs in India.

“We are thrilled with the positive response from our guests,” said Tanmay Bhattacharya, Executive Vice President of Lexus India. “This growth underscores our commitment to excellence. Initiatives like the new NX 350h Overtrail, designed for outdoor enthusiasts, and the industry-leading 8-year/160,000 km warranty demonstrate our dedication to exceeding customer expectations and building long-term trust.”

Lexus India offers a comprehensive range of vehicles catering to diverse preferences. Their lineup features the iconic ES sedan, alongside SUVs like the NX and RX. Additionally, the recently launched NX 350h Overtrail caters to the growing trend of outdoor luxury experiences, while the LM is an ultra-luxury MPV. This diverse portfolio, with a strong focus on electrified vehicles, provides Indian customers with a variety of options.

Lexus India further reinforces its customer-centric approach with the recent introduction of an industry-first 8-year/160,000 km warranty program for all new Lexus models sold in India (starting June 1, 2024). This initiative underlines Lexus’ dedication to exceptional quality, service, and customer satisfaction.

Motoroids

 

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Lexus India reported year-on-year sales growth of 43% for the month of October 2024 as compared to October 2023.

• Lexus India has also registered a growth of 14% for the calendar year up to October 2024 as compared to same period last year.
• Lexus ES contributed to 58% of Lexus India’s total sales in October 2024. The company has also seen an impressive 46% growth in its SUV product lineup in October 2024 as compared to October 2023.

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