Re: Fiat Seriously Considering Bringing Chrysler and Jeep Brand in India
Updates From Event -
* Fiat owns 12 companies including global players like Jeep, Alfa Romeo, Ferrari and Maserati
* Fiat is leader in diesel technology, partnership makes technology sharing easy
* Asia Pacific a key market for growth
* China and India are key focus markets
* Regional group office established in Shanghai in 2011, to integrate the Fiat business in Asia Pacific
* China driving Keep sales in Asia
* India is their biggest market in Asia and fifth largest in the world as per projection
* In 1950, Fiat assembled the 500 with Premier Group, followed it with the 1100
* In 1970, Premier Fiat agreement expired, the 1100 was renamed to Padmini for 25 years
* Fiat to directly distribute Fiat-Chysler Group cars
* Rs. 15,000 crore invested in India
* India is expected to grow at 9 percent per year
* Fiat will get a new small car in the B+ segment
* Fiat will also get new C segment cars and enter the SUV segment
* Today Punto and Linea cover 22 percent of the market
* 2011 Fiat volumes was 0.7 percent
* Company looking to obtain 5 percent market share by introducing new products and will adapt to local requirements
* Fiat will directly take the distribution process and give customer’s a real Italian experience
* To establish the Fiat brand in India the focus
* Fiat brand philosophy is to make products that improve the quality of life
* The company will cater to young tech savvy Indian customers, their key target is auto enthusiasts
* Fiat will focus on diesel technology, will give customers good technology at value for money price
* To launch 4 new products between 2013 and 2014
* 2014 new gen Punto and SUV will be launched
* All new Linea to be launched in 2014, will get 1.6-litre Multijet diesel engine
* Jeep was established in 1940 and is sold in 140 countries in the world
* Jeep vehicles are used by the US Military
* Today Jeep is No. 1 SUV brand in the US, with over 7 million Jeep vehicles sold globally
* Chrysler will launch Jeep Wrangler and Grand Cherokee in India in 2013
* Jeep will bring B-segment SUV in 2015 and C-segment SUV in 2016
* By 2016, Jeep will cover all SUV segments
* B and C-segment SUVs will get 1.4-litre petrol and 1.6-litre diesel engines
* Fiat will get B-segment SUV with 1.4-litre petrol and 1.3-litre diesel
* Fiat will unveil Abarth in India
* 9 new models from Fiat, Abarth and Jeep* Fiat’s growth strategy is to focus on distribution and customer satisfaction
* Jeep will be 100% controlled by Fiat
* Fiat will cover 126 cities, Jeep in 25 cities with 32 dealers
* Fiat to offer dedicated organization to offer financial services, which will be launched in April 2013
Source -
Fiat-Chrysler Announces India Plan For 2013 | MotorBeam - Indian Car Bike News & Reviews