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In the grand scheme of automotive brands, Infiniti hasn't been around all that long. Despite its young age, in the 34 years since its inception, the Infiniti logo has changed three times. As of this week, the logo enters its fourth generation.
ALL four generations of Infiniti Logos
According to the manufacturer, the newest design for the logo puts more emphasis on the infinite road and horizon aspects of the logo. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons," said Sam Xin, global divisional general manager for Infiniti. Where older versions of the logo end in a sharp point, the new version joins two flat lines extending into the background.
The new, three-dimensional logo was created to adorn production vehicles in the future. Infiniti wasn't clear about which vehicles the new logo would appear on, or when, but with a host of new vehicles planned for next summer, the logo probably won't debut until then.
Caranddriver