New Delhi, June 11, 2018: Hyundai Motor India Limited, the second largest manufacturer of passenger cars and the largest exporter since inception marked the 8 Millionth car Milestone with the rollout of India’s most loved and awarded SUV – The New 2018 CRETA. The fastest 8 Millionth milestone marks Hyundai’s remarkable successful journey of 20 years in India and its commitment to offer world - class Modern Premium and benchmark products meeting customers aspirations. Since inception, Hyundai Motor India has sold 5,300,967 units in the Indian Market and 2,703,581 units in exports globally.
Hyundai rolled out its first Million car, SANTRO, in 2006, just 8 years after commencement of commercial production in 1998. Thereafter, production picked up momentum, with the next million milestone being achieved within an average of 18 -19 months. Hyundai’s consistent focus towards delivering the World-Class quality of its ‘Modern Premium’ products led to highest-ever domestic sales of 5,36,241 units – a growth of 5.2% in Financial Year 17-18.
Commenting on this remarkable achievement, Mr. Y.K Koo, Managing Director and CEO, Hyundai Motor India Limited said, “Evolution of a Revolution is Hyundai’s DNA. Today marks a momentous and landmark day in the history of Hyundai Motor India with the achievement of 8 Millionth Milestone. Hyundai is the only manufacturer to achieve this feat in the shortest span of time while strengthening our Manufacturing Excellence, Customer Experience, Marketing Innovation and Corporate Social Responsibility . In our evolving journey to becoming India's most Loved and Trusted brand, we have pushed the boundaries and taken on new challenges at every step. Our vision is to deliver on the promise of becoming the ‘Lifetime Partners in Automobile and beyond’. I dedicate this achievement to our valuable customers and every member of the Hyundai family.”
“Thanking 8 Million Customers and remembering their Brilliant Moments with Hyundai cars, we will be launching a series of activities and Emotionally Connecting Campaigns to mark the 20th year of excellence in Sales and Production in India. “ – he added.
EVOLUTION OF A REVOLUTION
Hyundai Motor India entered into the Indian market in 1998 with Innovative and First Tall Boy Design – SANTRO equipped with Multi-Fuel Injection and Bharat Stage - II technologies, which was a great gift to India and changed the outlook of the Indian Auto Industry. The SANTRO sold more than 1.85 Million units worldwide from the Hyundai India manufacturing Plant. With the commitment to bring-in the best technology to Indian customers, CRDi (Common Rail Direct Injection) technology was first brought-in by Hyundai and was launched in year 2002 with ACCENT CRDi. The success of SANTRO and ACCENT was followed by many global premium brands – SONATA, TERRACAN, ELANTRA and GETZ.
To understand the needs of Indian Customers and to strengthen Indian product portfolio and development of global cars adaptive to local terrain Hyundai R&D Centre was set-up in Hyderabad in year 2006 to offer steady support to Namyang R&D center and Hyundai Motor India plant.
MANUFACTURING EXCELLENCE
Spread over 535 acres, Hyundai plant near Chennai is a state-of-the-art depiction of a true Manufacturing Excellence. The 8 Million Production milestone is achieved through advanced production technology, best quality checks and rigorous testing of cars to deliver Clean, Safe and Connected Mobility to the customers.
In the journey of 20 years of production in India, the first plant was commissioned in year 1998 followed by the second plant in 2008 in the same vicinity for a cumulatively production of 700,000 cars per annum to meet the growing demands from domestic and overseas markets. Hyundai introduced the concept of My Place My Pride (MPMP) at the Chennai Plant. The MPMP rests on 6 Pillars of Safety, Quality and Efficiency, Weight Reduction, Cost Reduction, Work Place Cleanliness and Work Morale. The implementation of MPMP has helped Hyundai Motor India plant win Innovative Award in 2016, Platinum Award for Excellence & No.1 Plant Safety Award in 2017 by Hyundai Motor Company.
MARKET LEADERSHIP
Hyundai Motor India volumes have increased year-on-year by bringing-in Trendsetter and Benchmark products like Hyundai i10, ELITE i20, XCENT, VERNA and India’s most referred SUV CRETA. All products have revolutionized the perspective of auto Industry by offering best-in-segment products. Launched in 2015, CRETA heralded a new chapter in the Indian SUV market and became the best-in-segment and most awarded car. Hyundai has become the only Indian Auto Manufacturer to win 5 Indian Car of The Year (ICOTY) Award for i10, GRAND i10, ELITE i20, CRETA & Next Gen VERNA.
CUSTOMER FIRST
Since 1998, Hyundai Service has ensured ‘Right Here, Right Care’ for a hassle free brilliant customer Service experience. Over 5.2 Crore cars have been service till date supported by many customer centric programs for the good health of Hyundai Cars. Hyundai has been expanding its product portfolio with best- in- segment products, strengthening the Sales and Service network with 493 dealerships and more than 1,309 service points across India. On the occasion of 20th anniversary celebrations, every Hyundai car now comes with a 3 Year Warranty and Roadside Assistance for complete peace of mind. Hyundai’s increasing customer preference and trust has been further reinforced with Number 1 position in JD Power 2017, India Customer Service Index study 2017.
EXPORT LEADERSHIP
As India’s largest passenger car exporter since inception, HMIL forms a critical part of HMC’s global export hub. In the year 1999, Hyundai Motor India started its journey by shipping 20 SANTROS to Nepal. Today Hyundai Motor India has significantly contributed 40% of passenger vehicle exports from India with volume of 2.7 Million vehicles since the year 1999. Hyundai Motor India currently exports to over 88 countries across Africa, Middle East, Latin America and the Asia Pacific.
CARING BRAND
For ‘Giving Back’ to the society, Hyundai Motor India Foundation was formed in the year 2006 for CSR Activities. Hyundai has constantly worked across Community Development, Skill Development, Health Care, Educational and Vocational Training, Environment, Traffic, Safety and Art spheres to bring a positive change in the community. To realize the Government of India’s ‘Vision of India’, Hyundai Motor has been associated with over 48 ITI s and 7 polytechnic tie ups with retaining the talent from these institutes. Hyundai Motor has adopted 3 villages under the Dream Village Project with an aim to create sustainable development by empowering the community by creating employment opportunities and improving health by proving cleanliness and sanitation. To protect the environment under the Green Move approximately 3.25 Lakh saplings have been planted across 650 acres benefitting 210 farmers.
Alongside our educational and sustainability CSR programs, Safe Move - Road Safety Campaign has reached over 2,00,000 students in 292 schools and over 23,000 residents and 146 RWA’s across 16 cities. #BeTheBetterGuy campaign spear headed by our Corporate Brand Ambassador Shah Rukh Khan is one of the most significant programs in the country today focused on creating Behavioural Change towards Road Safety. Through this campaign Hyundai has reached out to a large number of people including young children to educate them about their role towards safe driving practices.
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