Hyundai Motor India: A Promising Brand

[Akash1886]

Friends,

Hyundai Motors India has been in our market for a long time and their performance needs no introduction. One of the most promising brands in our market. Their products are extremely competitive and the reliability of their products when new and even in the long run has proved to be good whether its the evergreen Hyundai Santro or the top of the line sedans like Hyundai Sonata. Their rise has been a superb one and they are still going really strong in Indian Market. We at T.A.I had the honor of visiting their headquarters: http://www.theautomotiveindia.com/f...obal-hyundai-club-invitation-south-korea.html and experience their products closely. In this thread, lets put in our feedback and track the brand's growth.

​

 

[Akash1886]

Hyundai Domestic Sales up by 9%

Domestic sales stood at 47,103 in August​

New Delhi, September 1, 2017: Hyundai Motor India Ltd (HMIL), the country’s second largest car manufacturer registered the domestic sales of 47,103 units for the month of August 2017 registering a growth of 9% over August 2016 and 9.5% over July 2017. This substantial growth is recorded with the successful launch of the Next Gen Verna.

Commenting on the August sales Mr. Rakesh Srivastava, Director - Sales and Marketing, HMIL said, “Hyundai volume with 47,103 units grew by 9% on the strong acceptance of the Next Gen Verna with more than 7,000 bookings within 10 days of launch along with strong demand for Grand i10, Elite i20 and Creta in a market fuelled with speculations on the GST cess increase and challenges posed by floods in many states, we foresee that with the strong strength and spread of monsoon and a strong product portfolio strong buying in the festive period.”

HMIL sales Aug 2016 Aug 2017 (%)

Domestic 43,201 47,103 9%


HMIL sales July 2017 Aug 2017 (%)

Domestic 43,007 47,103 9.5%

About HMIL

Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC). HMIL is the second largest car manufacturer and leading passenger car exporter in India. It currently has ten car models across segments – Eon, Grand i10, Elite i20, Active i20, Xcent, Verna, CRETA, Elantra, Tucson and Santa Fe. HMIL’s fully integrated state-of-the-art manufacturing plant near Chennai boasts advanced production, quality and testing capabilities.

HMIL forms a critical part of HMC’s global export hub. It currently exports to around 87 countries across Africa, Middle East, Latin America, Australia and the Asia Pacific. To support its growth and expansion plans, HMIL currently has 480 dealers and more than 1,260 service points across India. In its commitment to provide customers with cutting-edge global technology, Hyundai has a modern multi-million dollar R&D facility in Hyderabad. The R&D centerendeavors to be a center of excellence in automobile engineering.

Regards

Akash

 

[ss80]

@Akash,

Any specific reason for dedicated thread for Hyundai?
No doubts, the Exclusive report was too good.

 

[Akash1886]

@Akash,

Any specific reason for dedicated thread for Hyundai?

We have a couple of them already for brands like Tata, Mahindra, Ford in which we discuss the brand's various other aspects as well which are not limited to one specific car model. Hence, I began this thread for Hyundai as well. Posting about their various activities and aspects in a particular Hyundai Car thread would make the discussion go off-topic so we have begun this thread to discuss important growth aspects of it and have the feedback of enthusiasts with regards to product improvement.

Regards

Akash

 

[Akash1886]

Hyundai Extends Service Support to Flood Affected Customers in Mumbai & Vapi​

- Special Service Operation Squad (SOS) to enable the relief services
- Deploys 30 Emergency Road Service Teams to assist vehicle owners
- Complimentary Road Side Assistance into action to assist towing
- 350 technicians working to bring vehicles back on roads
- Onsite Hyundai Assurance Insurance Support

New Delhi: September, 2017: Hyundai Motor India Ltd, the country’s second largest car manufacturer today announced the Special Service Support Package for Hyundai vehicle owners affected by the untimely floods in Mumbai and Vapi. Hyundai has deployed special Service Operation Squad and 30 emergency road service vehicles to enable relief services.

On the Service Relief Efforts, Mr Y K Koo, MD & CEO - Hyundai Motor India said, “Hyundai is a Caring and Customer Centric Brand. As the city of Mumbai and Vapi brave the harsh rains, we extend our whole hearted support to our customers with slew of Service initiatives. With the vision of being lifetime partners we will continue to extend support to our Customers.”

A complimentary Road Side Assistance has been put on action to assist with towing operations in the city with a toll free number (18001024645/0124-4343937) for towing the vehicles. Around 350 technicians are working in various Service points to bring vehicles back on roads. These customers will be offered special discount of 50% on their liability post insurance support, 50% Support for Antirust treatment Services and Free of cost engine oil replacement, Additionally, a special Car Check-up camp will be organized after two months to review the vehicle’s health.

As a proactive measure, many precautionary advisories through Social Media posts, SMS and emails were sent to customers before and after the floods.

Further, Hyundai’s spare parts supplier MOBIS is prioritizing order of all spare parts for Mumbai and Vapi workshops to support the flood affected vehicles and off the shelf arrangements are also being made for parts supply across the counter as per need.

Special Support from Hyundai to Flood Affected Customers:

Complimentary Roadside Assistance (RSA ) for towing

Free Engine Oil Replacement

Hyundai Assurance Insurance Company Onsite support

50% Support for Anti rust treatment Services for all flood affected Vehicles

50% on Customer liability post insurance support

Attractive Exchange schemes for total loss cases

Regards

Akash

 

[Akash1886]

Hyundai Now Opens Online Buying Experience ‘HyBUY’ for XCENT Customers​

​

HyBUY, the most innovative initiative in the auto Industry, offering unique online buying experience

First Edition received 300 bookings for ELITE i20 in just 15 days

HyBUY benefits are over and above the current Market Offer

Benefits get more attractive as more people join the deal

New Delhi, Sept 15, 2017: Hyundai Motor India Ltd (HMIL), the country’s second largest car manufacturer launched the second edition of its Unique and Innovative Online Buying Experience - ‘HyBUY’ for XCENT customers.

Speaking on the launch of second edition of the ‘HyBUY’ initiative, Mr. Puneet Anand, Sr. General Manager & Group Head – Marketing, Hyundai Motor India Ltd. said, “HyBUY is a marketing innovation designed to create buzz on digital platforms and provide an innovative car buying experience to customers. After exciting the customers with ELITE i20 in the first edition of HyBUY, we have now opened HyBUY with our Stylish Family Sedan- The All New XCENT. The first edition has shown a trend of youngsters referring their friends and families to avail the benefit of the HyBUY program. In its second edition, we have opened booking for 400 XCENT customers with exciting offers adding to the customers’ delight this festive season.”

Hyundai is a Modern Premium brand with a vision to be a ‘Lifetime Partner in Automobile and Beyond’. HyBUY will give customers an opportunity to avail benefits on their own through simple mechanism of social sharing.

For more information on HyBuy login to: www.HyBUY.in

Regards

Akash

 

[Akash1886]

Hyundai Motor consistently ranked among world’s top-valued brands by Interbrand​

Hyundai Motor is named the world’s 35th most valuable brand for the second year in a row

Global brand value reaches US$13.2bn, up 5.1% year-on-year

Hyundai Motor ranks sixth in global automotive rankings, with increased product competitiveness and a defined blueprint for future mobility

September 26, 2017 – Hyundai Motor has maintained its position in the top 40 global brands for the third year in a row, according to the latest rankings published by global brand specialists Interbrand. Hyundai Motor retained its place as the world’s 35th most valuable brand despite challenging conditions in many global markets, with its brand value growing to US $13.2 billion - a 5.1% increase on the previous year.

“Hyundai Motor aims to be a lifestyle brand rather than simply an automotive brand, so we are building on our ‘Modern Premium’ brand direction and moving into new automotive spaces that allow people to experience our brand value at every touch point,” Wonhong Cho, Chief Marketing Officer at Hyundai Motor Company said. “Our brand philosophy and blueprint for future mobility has resulted in the rise of our brand value and, in addition to quality, technology and price, our creativity and innovation will lead us to achieve sustainable brand growth in the future.”

Hyundai Motor sold 4.86 million units globally and maintains sixth position in the global automotive rankings, above Audi, Nissan, Volkswagen, and Porsche. This follows a period of exponential growth for South Korea’s leading automotive manufacturer that has seen a four-fold increase in brand value since 2005, increasing from US $3.5 billion to its current record value.

“A key element of Hyundai Motor’s sustainable growth in brand value was its ongoing commitment to the development of its vision for ‘Future Mobility’, in spite of tough market conditions,” Mike Rocha, Global Director of Brand Valuation for Interbrand said. “Hyundai Motor is working incredibly hard to realize its vision for Future Mobility by developing affordable autonomous driving technology and connectivity for everyone, under its brand direction ‘Modern Premium’.”

Increased product competitiveness

In addition to maintaining its reputation for the highest quality in major markets, Hyundai Motor also strengthened its global product portfolio launching the new Kona compact SUV. Marketed under the slogan ‘The new Species’, the new model received more than 10,000 pre-orders in the first month after launching in the domestic market, highlighting the potential for success in this fast-growing segment.

Hyundai Motor also launched i30N, the first model of its high-performance N lineup. The new car draws on Hyundai Motor’s involvement in motorsport, in addition to demonstrating its desire to put thrilling driver experiences at the heart of new car development.

A defined blueprint for future mobility

This has also been a significant year for outlining the future direction of Hyundai Motor. The brand set out its blueprint to move into new automotive spaces, which incorporates the launch of 15 eco-friendly vehicles by 2020, including the IONIQ Electric and upcoming fuel cell electric vehicle. The brand is also advancing its research into affordable autonomous driving and connectivity technologies, through its future-focused Project IONIQ and open-innovation collaborations with external parties.

Delivering brand experiences globally

Hyundai Motor continues to grow its brand identity through unique customer experiences around the world, including its long-term sponsorship of major art installations at the Tate Modern (London), and the Los Angeles County Museum of Art (LACMA). Hyundai Motor also opened its largest Hyundai Motorstudio in Goyang, South Korea, delivering an interactive brand experience that allows direct communicataton with customers about innovative themes and future technologies.

Hyundai Motor has also conveyed its Modern Premium brand philosophy through a series of high-profile global brand marketing campaigns. ‘A Better Super Bowl’ campaign was filmed during the NFL season finale and allowed military service members to watch the game with their beloved family using satellite technology and 360-degree immersive pods. It attracted more than 41 million views and received phenomenal reviews for its creativity and storytelling.

Also delivering the Hyundai Motor brand to global audiences was ‘Shackleton’s Return’, a campaign following the grandson of legendary polar explorer Sir Ernest Shackleton, as he explored Antarctica with a standard 2.2-litre diesel Santa Fe. Within two months of launching, the campaign exceeded 140 million views on YouTube, the highest number of views for an automotive campaign.

​

Regards

Akash

 

[Akash1886]

Hyundai commences 3rd Phase of Safe Move - Traffic Safety Campaign



​

150 Schools across 16 cities to be part of the program

14 Malls in 6 cities to engage kids and families

New Delhi, September 27, 2017: Hyundai Motor India Foundation (HMIF), the philanthropic arm of Hyundai Motor India Ltd, the country’s second largest car manufacturer and number one exporter since inception today announced the commencement of the 3rd Phase of ‘Safe Move - Traffic Safety Campaign'. The Traffic Safety campaign is being conducted in association with Ministry of Road Transport and Highways (MORTH) in 150 Schools and 14 prominent malls across India.

‘Safe Move’ is one of the key pillars of Hyundai Motor Group’s long-term road-safety CSR initiative across the globe. ‘Safe Move – Traffic safety Campaign in India focuses on spreading awareness about the importance of traffic safety to bring about a significant behavioural change among masses. In the current phase, ‘Safe Move – Traffic Safety campaign’ will engage children and their families innovatively through contact programs in Schools and Malls. The objective of the third Phase is to build upon the success of Phase I &II and attempts to spread awareness amongst children between age group 5-7 years and 7-16 years. The program will be implemented in association with the Ministry of Road Transport and Highways (MORTH) and Mr Shah Rukh Khan will continue to support the campaign and Hyundai’s CSR initiatives as Hyundai’s Corporate Brand ambassador.

Commenting on the 3rd Phase: Mr. Y.K Koo, MD and CEO, HMIL said, “Safe Move – Traffic safety Campaign is an unique initiative in-line with our philosophy of being a caring brand. HMI is committed to safety both in cars and on-road through active endorsement of safe driving practices. We are pleased with the tremendous success of the previous phases of the campaign and aim to make Safe Move a mass movement across the country. We are confident of a huge participation from schools and families in the current phase through innovative engaging games and mass media films with our corporate brand ambassador- Mr Shahrukh Khan to make Indian roads safer.”

In its 3rd Phase the ‘Safe Move – Traffic Safety campaign’ will continue till the end of 2017. In this phase Hyundai will release strategic safety films #BeTheBetterGuy on various platforms for extensive reach & engagement focusing on bringing behavioral change.

As part of the School Contact Program, the campaign will reach out to 150 Schools in 16 Cities including Delhi, Chennai, Mumbai, Kolkata, Ranchi, Bangalore, Chandigarh, Ahmedabad, Hyderabad, Guwahati, Kochi, Jaipur, Pune, Lucknow, Ludhiana and Bhopal. Additionally, in the current phase Safe Move will be activated in 14 leading Malls across 6 cities (Delhi NCR, Chennai, Kolkata, Pune, Hyderabad and Bengaluru) through a high-impact set-up and an enthralling interactive games to engage children and families.

‘Kids Hyundai’ (www.kids.hyundai.co.in), a specially designed website for children on Traffic Safety is developed. The Kids website will serve as an exclusive outpost for the ‘Safe Move’ program and carry news, car production, car history & evolution related content and registration for the various programs under the initiative.

The first two phases of the program successfully reached out to over 90,000 Students and 23,000 Residents across 142 schools and 146 RWA’s respectively.

Regards

Akash

 

[Akash1886]

Hyundai Motor Partners with FIFA U17 World Cup Tournament as the Official Partner

‐ Hyundai Motor provides 83 vehicles as official partner of FIFA U-17 World Cup India 2017

​

New Delhi, October 03, 2017: Hyundai Motor India Ltd. (HMIL), the country’s second largest car manufacturer and the number one exporter since inception, today announced as an exclusive right to provide transportation of FIFA officials through premium Hyundai cars during the FIFA U17 World Cup Tournament starting October 6, 2017 in India.

At an official handover ceremony at Jawahar Lal Nehru Stadium in New Delhi, Mr. Y.K. Koo, MD & CEO, HMIL handed over the fleet of premium Hyundai cars to Mr. Martin Nussbaumer, Marketing Operations Group Leader, FIFA and Mr. Javier Ceppi, Tournament Director, Local Organising Committee. The fleet includes 63 premium Hyundai cars including the Next Gen VERNA, TUCSON, ELITE i20 and a few coaches across 6 cities (Delhi, Kolkata, Mumbai, Kochi, Goa and Guwahati) for the movement of the players and the FIFA management during the mega sports event.

Speaking at official cars handover ceremony, Mr. Y K Koo, Managing Director and CEO, Hyundai Motor India Ltd. said, “Hyundai is proud to partner with The FIFA U17 World Cup being hosted for the first time in India. At Hyundai, we understand the passion of the Indian football fans and want to keep the excitement around Hyundai brand alive by engaging with our customers at every point. Football is a game of passion, a game of heart; For every fan, football drives them and as a dynamic automotive brand, HMIL has always been associated globally with diverse sport activities.”

Hyundai has also planned a number of interactive engagement with the young footballs fans in the country through digital campaigns #FuelTheGame and #FootballerInYou.in

#FuelTheGame fans can submit slogans in support of their favorite U17 players just before the opening ceremony. Through #FootballerInYou fans will be asked to upload films of their own football skills. Both the campaigns will be on throughout the entire tournament period.

The FIFA U-17 World Cup is the Football World Championship for male players under the age of 17 and is held every two years. The tournament was first staged in China in 1985 and most recently held in Chile in 2015, when the competition was won by Nigeria.

Hyundai has lined up exclusive engagement activities and merchandise distribution for its customers around FIFA U17 World Cup at its dealerships in the 6 host cities in India.

Regards

Akash

 

[Akash1886]

Hyundai Celebrates Festive Season in Rural Markets with ‘Experience Hyundai’ campaign

​

New Delhi, October 07, 2017: Hyundai Motor India Ltd, the country’s second largest passenger car manufacturer and the number one exporter since inception initiated ‘Experience Hyundai’ campaign across 418 rural locations in India. The campaign aims to generate high engagement with customers during the festive season through a Pan-India road show.

‘Experience Hyundai’ campaign is organized to enhance customer connect in the rural markets with a Caravan of Hyundai cars in the smaller towns and villages. The objective of the campaign is to reach out to the customers in these markets directly to create an interface with products and offer them the best benefits.The teams will visit residential colonies, markets, banks, schools and colleges, post offices and other commercial complexes over the next three months and showcase the range of world-class Hyundai cars.

Commenting on the campaign Mr. Rakesh Srivastava, Director, Sales and Marketing, Hyundai Motor India Ltd. said, “Rural market is a key driver in Hyundai’s growth strategy in India as these markets are growing fast with the economy. Our continued focus through initiatives such as ‘Experience Hyundai’ campaign has made Hyundai a preferred brand in the growing rural market. We are confident of establishing a strong brand presence for Hyundai offering unparalleled value through global technology and feature-rich cars to the customers in the rural market.”

During the Experience Hyundai campaign, the customers will be offered with test drives, festive schemes, attractive finance and exchange offers along-side various interactive games, quiz, assured gifts and lucky draws.

About HMIL

Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC). HMIL is the second largest car manufacturer and number one car exporter since inception in India. It currently has ten car models across segments – Eon, Grand i10, Elite i20, Active i20, Xcent, Verna, CRETA, Elantra, Tucson and Santa Fe. HMIL’s fully integrated state-of-the-art manufacturing plant near Chennai boasts advanced production, quality and testing capabilities.

Regards

Akash

 

[Akash1886]

Friends,

Update

​

Regards

Akash

 

[Akash1886]

Hydrogen Council launch first ever Globally Quantified Vision

​

(first row from left) Seiji Kuraishi, COO at Honda, Laurent Burelle, Chairman & CEO at Plastic Omnium, Woong-chun Yang, Vice Chairman at Hyundai Motor Company, Benoit Potier, CEO at Air Liquide, Takeshi Uchiyamada, Chairman at Toyota, Yoshinori Kanehana, CEO at Kawasaki (second row from left) Steinar Eikaas,Head of Low Carbon Solutions at Statoil, Franck Bruel, Executive Vice-President at Engie, Klaus Frolich, Member of the Board of Management of BMW AG at BMW Group, Stijn Van Eljs, CEO at Shell Holding GmbH, Jochen Hermann, Vice President at Mercedez-Benz (Daimler), Gary P. Stottler, PE Manager, Global Fuel Cell Business at GM, Charles E Freese, Executive Director, Global Fuel Cell Business at GM.

​

Regards

Akash

 

[Akash1886]

Hyundai Ties-up with SGM Govt. Polytechnic College, Hyderabad

Community enhancement on education standards, in-line with latest technologies

​

- Specially designed curriculum, training material, car, engine, gear box & other learning aids to Polytechnic Colleges.

Delhi, November 17, 2017: Hyundai Motor India Ltd. (HMIL), the country’s second largest car manufacturer and the number one car exporter since inception inaugurated Hyundai Professional Development Center at SGM Govt. Polytechnic College, Hyderabad.

All the CSR activities are being conducted towards HMIL’s long term commitment towards fulfilling its social objectives and support to community enhancement on education standards, in-line with latest technologies through tie-ups with Polytechnic Institutes with specially designed curriculum, training material, car, engine, gear box & other learning aids.

Speaking on the occasion, Mr. Y K Koo, MD & CEO - Hyundai Motor India Ltd., said “Hyundai is a Responsible Car Manufacturer and we are very happy about this association with SGM Govt. Polytechnic College. Hyundai creates constant resource pool of skilled ‘Service Advisors’ for Automobile Service Industry and being a Caring brand, our responsibility is to continue such initiatives to benefit the industry and society.”

The new curriculum will expose trade students to modern automobile technologies thereby increasing the opportunities of employability and career prospects. The new syllabus and practical training at dealership will add yet another dimension to the existing syllabus supported by HMIL. The programme will benefit Polytechnic colleges in creating skillful professionals for the Indian Automotive Service Industry.

Under its CSR Skill Development Program, Hyundai Motor India made its first ITI tie-up in 2012, to support community by enhancing education standards in-line with latest technologies at ITI. As of now, Hyundai has tie-ups with 38 ITIs Pan India with minimum 1 ITI tie-up in each state.

Moving forward, HMIL has done tie up with 5 Polytechnics PAN India. This is a 1st Tie up with SGM Govt. Polytechnic in Telangana state by HMIL.

Almost 99% of trained graduates from the Skill Development Program (2012-2016) were recruited by Hyundai dealerships in 2017. The Programme has already benefited over 1000 students who studied the course in ITIs & Polytechnics across the country.

About HMIL

Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC). HMIL is the second largest car manufacturer and number one car exporter since inception in India. It currently has ten car models across segments – Eon, Grand i10, Elite i20, Active i20, Xcent, Verna, CRETA, Elantra, Tucson and Santa Fe. HMIL’s fully integrated state-of-the-art manufacturing plant near Chennai boasts advanced production, quality and testing capabilities.

HMIL forms a critical part of HMC’s global export hub. It currently exports to around 87 countries across Africa, Middle East, Latin America, Australia and the Asia Pacific. To support its growth and expansion plans, HMIL currently has 480 dealers and more than 1,260 service points across India. In its commitment to provide customers with cutting-edge global technology, Hyundai has a modern multi-million dollar R&D facility in Hyderabad. The R&D center endeavors to be a center of excellence in automobile engineering.

Regards

Akash

 

[Akash1886]

​

Regards

Akash

 

[vijay_968]

Nov 2017 "Domestic sales" at 44,008 is less than the Oct 2017 sales of 49,558 (link). A MoM change of -11.2%. Curious to see which Models are affected.