Gold Nano: The People’s Car Meets Super-Bling

[Surfer]

If you were looking for a good image for unabashed bling, the car — unveiled in a publicity stunt at the Tata Theater in Mumbai this evening by Tata Group Chairman Ratan Tata — might fit the bill. It even made this Punjabi shudder. Goldplus, which runs a chain of jewelry stores, slathered a Nano with 80 kilograms of gold (22 karat, of course), 15 kilograms of silver, and precious and semi precious stones including rubies, pearls, emeralds, and the black beads worn by Hindu brides in a necklace.

In other words, everything unaffordable. Gold today stood at 28,147 rupees per 10 grams. Do you want to even do the math on how much that adds up to when you use 80 kg? Perhaps a rather ironic use of the “people’s car,” we think. (If you must know, it’s 225.17 million rupees.)

When it comes to over-the-top marketing efforts, this is not a first for Goldplus. A few years ago, it made the world’s largest bangle. That was a little over 6 feet in diameter and used up 25 kg of gold. It was displayed in Goldplus stores and brought in 300,000 customers to gawk, according to the company.

Gold Nano: The People

 

[350Z]

This thread will be worthless without some photographs of world’s most expensive Nano. So here we go:









Drive Safe,
350Z

 

[jayadev]

What should we call it?
A real Gem or Jewellery on Wheels?

Initially i thought it was some vinyl stickers but when i realized it was gold and gem ,I had goose bumps..!!!

side note: what about nano catiching fire??

 

[Surfer]

side note: what about nano catiching fire??

I think this nano will not come with engine and wiring hence no fire

 

[jayadev]

The final design for the jewel bedazzled Nano is yet to be confirmed as thirteen designs from throughout India have been whittled down to just three short listed by Gold Plus, with the final design to be decided by the public. You can vote for which design you think would be most appropriate and play a part in transforming the world’s cheapest car into one of the world’s most expensive.

 

[ACMohan]

Why they have done this?
They have spent a huge amount for this,I think.

 

[codename47]

What a waste man !

Making a NANO with GOLD ! Are you Serious!!!!


could have used more iconic successful product like Indica or Safari

 

[Knightrider]

Suddenly, the world's cheapest car becomes the most expensive. More than the Aston Martin.

This Nano is not for sale & is just for brand promotion, for Tata's new jewelery brand & for celebrating the jewelery designing culture of India.

 

[cooldhaya]

Both the designs are looking good , good promotion but recent fire accidents are not helping Nano's cause.

 

[autosafari]

Why they have done this?
They have spent a huge amount for this,I think.

Its a promotion done by Jewellery brand Gold plus (Gold plus is a division of Titan Industries)

What a waste man !

Making a NANO with GOLD ! Are you Serious!!!!


could have used more iconic successful product like Indica or Safari

Since its a promotion for a jewellery brand Gold Plus, it has nothing to do with the car.

And they selected Nano aptly becuase that will attract more attention (and fits the brand - converting the cheapest car to the most expensive)

Further as a foot note, Nano is an innovation and pioneering effort irrespective of what rivals or sceptics say.