Thread Starter
#136
Ford was much late to realize and gear up to what India wants and the cleaver thing they did was Figo - Which was really a WOW (Wealth Out of Waste...)
If you see, all the components in Figo are nothing but of Fusion and Fiesta. I wonder, have they worked on anything new for Figo, except for localizing the parts (up to 95% I guess) and introduction of Child Parts, which was the big game changer in terms of overall vehicle cost and maintenance cost for the user. With this strategy, they were able to achieve VFM tag which was sorely missing in Suzukis.
Thus, Ford was able to stand up in India with Figo - A better product in the market, with some best in class features and for lesser cost. That's VFM.
If you see, all the components in Figo are nothing but of Fusion and Fiesta. I wonder, have they worked on anything new for Figo, except for localizing the parts (up to 95% I guess) and introduction of Child Parts, which was the big game changer in terms of overall vehicle cost and maintenance cost for the user. With this strategy, they were able to achieve VFM tag which was sorely missing in Suzukis.
Thus, Ford was able to stand up in India with Figo - A better product in the market, with some best in class features and for lesser cost. That's VFM.