On December 5, Ford dealerships across the country will be operational from 8 a.m. through midnight with exciting offers and assured gifts on every booking. All customers who book a Ford Figo, Classic, Fiesta or Endeavour on December 5 will also be eligible for assured gifts such as LED TVs, washing machines, refrigerators, microwave ovens and more. On booking any of these Ford cars, customers choose a coupon, text the unique code and receive information on surprise gifts won instantly.
Keeping pace with changing times and extremely demanding work schedules, the initiative is conceptualized to enable auto enthusiasts and Ford loyalists to visit the showrooms at their convenience and avail the unique offers on display. All Ford dealerships in India will adorn the Midnight Surprise look and will ‘Go Further’ to enable customers to experience this engaging and unmatched platform. Visitors can test drive and book their favorite Ford car, benefiting from an attractive array of offers and deals, totaling 3.5 crore on a single day.
“At Ford we go the extra mile to delight the customer as is evident with our exciting product portfolio. Great Products have to be complemented with innovative customer engagement experiences. The Midnight Surprise campaign is our way of reinventing the car purchasing experience,” said Vinay Piparsania, executive director, Marketing, Sales and Service, Ford India.
“We have been encouraged by the enthusiastic response received year after year to this unique campaign. This December we have enhanced the campaign to ensure more benefits and enable more customers across the country to experience our range of quality, safe and technologically advanced products,” added Piparsania. The ‘Midnight Surprise’ will be the best day to buy a Ford Figo, Classic, Fiesta and Endeavour with surprising and exciting assured gifts and an unmatched retail experience.
Anyways midnight sale gimmick has worked well for Ford. I find only this as the best occasion to buy a Ford if one wants to make most out of the deal.
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