NEW DELHI, India, Oct. 4, 2018: Ford India today introduced its compact sedan - New Ford Aspire - at a compelling introductory price starting from INR 555,000.
Combining Power, Style & Substance, the New Ford Aspire is a fresh take on compact sedans with many segment-best technologies, best-in-class safety, fun-to-drive DNA, and unmatched cost of ownership.
The car is available in five variants across two fuel options and seven colours.
“The New Ford Aspire is a complete package, tailor-made for those who don’t follow the crowd and want more out of their car experience,” said Anurag Mehrotra, president and managing director, Ford India. “With many segment-best and industry-first features, New Ford Aspire ensures that every customer gets what they desire - be it looks, the fun of driving attributes, safety and the most-affordable ownership experience.”
Powered to Lead, Not Follow
New Ford Aspire is big on capabilities and strengthens Ford’s fun-to-drive credentials.
The compact sedan now offers Ford’s all-new, three-cylinder 1.2L TiVCT petrol engine that is small, light and fuel efficient. The naturally aspirated engine generates best-in-class 96 PS of peak power and 120 Nm of torque while delivering an outstanding fuel efficiency of 20.4 KM/l.
For the Diesel lovers, New Ford Aspire comes with the trusted 1.5L TDCi engine delivering class-leading 100 PS peak power, 215 Nm of torque and fuel economy of 26.1 KM/l.
Both engines are paired with an all-new, five-speed manual transmission that’s sportier and fun-to-drive. This new manual transmission is almost 15% lighter and helps improve fuel economy while reducing NVH. It requires 40% lesser gear oil than its predecessor. Drivers will experience slicker, more responsive gear shifts when they behind the wheel.
Offering greater power of choice, Ford is also introducing its latest six-speed Automatic Transmission on the New Ford Aspire. Paired to the latest 1.5L Petrol, three-cylinder engine, the Automatic New Ford Aspire delivers a peak power of 123 PS. All three engines will be the most powerful in their respective categories.
Styled to Win Hearts, Command Attention
The compact, sub-4-meter design in the New Ford Aspire has been smartly executed to ensure it looks proportionate from every angle.
Redesigned front fascia features a dynamic three-dimensional cellular grille. This makes the car not just stand apart but leave a mark. New fog lamps are encrusted in a premium chrome surrounding and harmoniously integrated into the front bumper. Headlamps in the New Ford Aspire feature a black encasing that looks sporty yet premium. Similarly, new design tail lamps accentuate its formidable stance on the road.
New Ford Aspire also features premium alloys and bigger 15-inch tyres to deliver confidence and planted drive dynamics.
The cabin in the New Ford Aspire features warm, beige interiors, adding to the premium-ness and the enhanced sense of space. The seats have better support to make every journey comfortable, including a central armrest with two integrated cup or bottle holders in the rear.
The cabin is replete with convenience features including a reverse parking camera, best-in-class automatic climate control system, two USB slots, push-button start/stop, electrochromic IRVM, rain-sensing wipers and automatic headlamps among many others.
Substantial Value, Safety & Connectivity
New Ford Aspire is a substantial package, offering a host of innovations to keep its owners, informed, entertained and safe at all times.
The compact sedan will continue Ford’s leadership on safety, offering standard dual airbags across the variant line-up. For those looking for greater safety, it will offer up to six airbags on top Titanium+ trim.
Going beyond airbags, Ford Aspire will offer several features to enhance occupant safety such as Anti-Lock Braking System (ABS) with Electronic Brake-force Distribution (EBD), helping drivers better grip, while keeping the drive smooth.
The New Ford Aspire will enable its owners to navigate quick turns and bends with Electronic Stability Program (ESP) and Electric Power Assisted Steering (EPAS). Also in Automatic Transmission, the Hill-Launch Assist feature will ensure greater control on inclines.
The New Ford Aspire features Ford’s in-car infotainment system, SYNC 3 with a 6.5-inch touchscreen which allows drivers to control their entertainment and connected smartphone using voice commands.
SYNC 3 system is Apple CarPlay & Android Auto compatible and will allow drivers to use navigation through their Apple CarPlay or Android Auto paired phones. The SYNC 3 system will also offer Emergency Assistance, a potentially lifesaving technology that automatically calls emergency services from a paired phone in case of an accident.
Ensuring complete peace-of-mind, the New Ford Aspire is the only compact sedan in India to come with a first-in-class five-year or 100,000 KM warranty, which includes 2-year factory warranty and 3-year extended warranty.
Alongside, the New Ford Aspire will continue to offer lowest scheduled service and maintenance costs in its segment - at just 38 paise per kilometre for petrol and 46 paise per kilometre for diesel over 100,000 KM.
“The 5-year warranty on offer with the New Ford Aspire reinforces our commitment of treating customers like family & ensures complete peace-of-mind through the ownership cycle,” said Vinay Raina, executive director, Marketing, Sales and Service, Ford India. “I am sure customers will be delighted to see the exceptional value on offer with our newest product offering.”
The New Ford Aspire is produced at Ford India’s Sanand Factory in Gujarat, for consumers in India and all around the world.
The compact sedan is available in seven colours, including White Gold, Moondust Silver, Smoke Grey, Absolute Black Deep Impact Blue, Ruby Red and Oxford White.
