e-Luna: Kinetic Luna Makes a Comeback

[350Z]

The much-loved Kinetic Luna of olden days is making a comeback in all-new electric avatar called e-Luna. The Kinetic Luna Electric will be launched under the brand Kinetic Green Energy & Power Solutions Ltd. (KEL).

• KEL has setup a dedicated production line with an initial capacity of 5,000 units per month at Ahmednagar Plant.
• Kinetic has also invested over ₹3 crores to upgrade its paintshop along with press and fabrication shops for the e-Luna.
• The company is said to have developed major sub-assemblies including chassis, main stand, side stand and swing arms.
• The welding process for critical components will be performed in a brand new assembly-line with over 30 welding machines.
• Kinetic expects e-Luna to add well-over ₹30 crores to its annual business in the next 2-3 years with the increase in sales of e-Luna.

Souce: ETAuto

Drive Safe,
350Z

 

[Nairrk]

Kinetic Green to roll out e-Luna next month, bookings start on Jan 26

​

Electric two-wheeler maker Kinetic Green is looking to invest Rs 100 crore for developing the e-Luna, which is set for a formal launch next month, the company's Founder and CEO Sulajja Firodia Motwani said.

The booking of e-Luna will start on January 26 and the vehicles will be available next month, paving the way for the return of the Luna brand -- this time in an electric avatar -- over five decades after its first launch, the company said in a statement on Wednesday.

The e-Luna will address the needs of passengers and last-mile delivery segments, and has the potential of a multi-utility vehicle, she said.

The e-Luna comes to the market five decades after the launch of the Luna moped. She said the prospects of Electric Vehicles (EVs), particularly e-two-wheelers, in India are "very bright" in the near future. "I think in all, over the next 24 months, we intend to invest Rs 100 crore on the brand," she told PTI.

The e-Luna is not just for India, but for Bharat, she said, adding that even tier-II, III cities, along with smaller locations, are going for EVs. "And e-Luna is very well designed to cater to a very large section of the population," Motwani said, adding that the timing of the launch is "absolutely right" from all perspectives -- be it the brand, the product, the economics, or the pricing.

She said the company has seen "good traction" on both passenger and last-mile segments of the e-moped.

"We have deployed about 1,500 vehicles for last-mile delivery in a pilot stage and we think we will get very good response from this segment as well. We are also going to sign an MoU for a very large quantity very soon," she stated.

The company is expecting a demand of 50,000-70,000 e-Luna units for the passenger B2C network and another 20,000-30,000 units for the last-mile delivery segment, Motwani said.
Kinetic Green has 300 dealerships across the country for two-wheelers, and the plan is to eventually take the number to 1,500 over the next three years, Motwani said.

Business Standard

 

[350Z]

Thanks @Nairrk for the update. Kinetic E-Luna can be booked online for ₹500 starting tomorrow at this link. Sharing the official statement.​

Sulajja Firodia Motwani, Founder and CEO of Kinetic Green, expressed her excitement over reintroducing the legendary Luna in a brand-new electric avatar, "We are delighted to announce that the iconic Luna is making a comeback in a brand-new electric avatar. Today, Kinetic Green embarks on a journey down memory lane. The E-Luna is set to be launched in early February 2024, with bookings opening on Republic Day, January 26, 2024. We chose this day to present E-Luna to the citizens of India, as E-Luna is not only fully ‘Made in India’ but also “Made for India”! E-Luna is designed as a sturdy and durable EV, with the road conditions and driving requirements of consumers not only in metro and Tier 1 towns but for the tier-2, tier-3 cities and rural markets of India. It is designed to provide an efficient alternative to traditional petrol two-wheelers while addressing the evolving preferences of modern consumers. With impressive technical specifications, performance capabilities, a robust set of features, and a commitment to environmental responsibility, the E-Luna will distinguish itself as a versatile and practical choice for consumers in the new Bharat. We are excited to tell the consumers that it is once again time to say, Chal Meri Luna, iss baar Petrol ke Bina!"

Drive Safe,
350Z

 

[350Z]

eLuna is launching on 7th Feb 2024 in Delhi.

​

Drive Safe,
350Z

 

[350Z]

Kinetic e-Luna has been launched in India at an introductory price of ₹69,990 (Ex.showroom). The e-Luna high-speed electric two-wheeler is 100% designed, engineered and made in India.

• Kinetic e-Luna is built on a heavy-duty, dual-tubular, high-strength steel chassis, with a 150 Kg payload capacity.
• The variants will include 1.7 kWh, 2.0 kWh (110 kms range) and subsequently, a 3.0 kWh battery pack with 150 Km per charge riding range.
• With BLDC mid-mount motor with 2.2 kW peak capacity, e-Luna has a top speed of 50 Kmph. Fast charging and swappable battery option is provided as well.
• The e-Luna’s key aggregates including the battery, motor and controller are designed to the IP67 standard as waterproof and dustproof for different conditions.
• Some notable features include combi-braking system, telescopic front suspension, 16” wheels, USB charging port, three riding modes, detachable rear seat and side stand sensor.
• Kinetic e-Luna will be available in a range of five metallic colors: Mulberry Red, Pearl Yellow, Night Star Black, Ocean Blue, and Sparkling Green.

​

Drive Safe,
350Z

 

[350Z]

Kinetic Green has marked a significant milestone with the delivery of 130 units of E-Luna to Safe and Secure Delivery Solutions, the official delivery partner of Big Basket online grocery store.

• Kinetic Green has a vision to offer E-Luna to its E-commerce delivery partners as a complete solution under its Corporate Program called E-Luna Fleets.
• The company has established various partnerships for value-added services like a complete IT platform called KG Konnect for services like real-time GPS tracking and vehicle performance diagnostics.
• Additionally, there is extended warranty solution for a 5-year warranty, and partnerships for financing, fast charging and battery swapping.

​

Drive Safe,
350Z

 

[350Z]

Kinetic Green has unveiled a new television campaign for the E-Luna. It is rooted in the nostalgia of the famous and timeless ‘Chal Meri Luna’ advertising tagline of the original Luna from Kinetic.

• In the 1970s, the "Chal Meri Luna" television commercial became one of India's most iconic ad campaigns.
• Like the original Chal Meri Luna campaign, the new campaign creation is also led by the advertising legend, Mr. Piyush Pande of the Ogilvy Group.
• The new campaign also will present three new television commercials, just like the old campaign did, and it also aims to connect with the audiences emotionally with a touch of humour.

​

Drive Safe,
350Z