.. Esteem had choices, like cielo, escorts, Zen had choice with Fiat UNO, 118NE HM contessa,
![Roll Eyes [roll] [roll]](https://www.theautomotiveindia.com/forums/images/smilies/Roll.gif)
When Cielo launched, every Tom and Harry who had money went for it and it was a big threat to Esteem till Daewoo went bankrupt in Korea.
Escorts also was a late entry and was a wrong model selection by Ford - Mahindra JV and there were issues in JV relationship between them.
118E was vintage when Zen came here and Contessa which was not in the segement of Zen was also an outdated one.
Maurti Zen which became a chart buster was a sales dud initially (an yellow Zen - that was the colour it was identified with). Later Maruti was successful in communicating through several ways that Zen is selling well in Europe and then people started buying - Herd mentality ?