Citroën India: Facts & Figures

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Citroën India has signed an MoU with Kamarajar Port to commence its export program from India.

The company will be exporting the New Citroën C3 hatchback to ASEAN countries and Africa. The exports of the vehicle will commence in March 2023 as CBUs.

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Saurabh Vatsa, Brand Head of Citroen India, has resigned from his role. Prior to this, he served as the Senior Director for Marketing Operations and Corporate Communications in India. (Source: Link)

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Citroën has expanded its footprint in Southern India with the launch of ‘La Maison Citroën’ phygital showroom in Pondicherry.

• The dealership will also house L’Atelier Citroën, the brand’s after-sales workshop that offers maintenance services for Citroën cars in India at customers’ doorsteps.
• Among other things, Citroën car owners in Puducherry will have access to services such as Virtual Remote Diagnostics, Genuine Spare Parts availability within 24 hours, 180 minutes-RSA Guarantee, etc.
• Citroën is currently present across India through 51 La Maison Citroën Phygital showrooms across 46 cities.

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Citroën India has announced that from H2 2024, its vehicles will come equipped with six airbags, ISOFIX seat anchorage, and rear seatbelt reminder as standard features across entire range and variants.

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Shishir Mishra has been elevated as the Brand Director for Citroën in India effective immediately.

• Prior to his appointment as Brand Director, Shishir served as the Head of Sales & Marketing synergy functions for Jeep & Citroën in India.
• Shishir Mishra brings with him a wealth of experience garnered over 24 years in the automotive and banking and financial services industry.
• In his new role, Shishir will be responsible for steering the brand's strategic initiatives and further strengthening Citroën's presence and impact in the Indian automotive market.

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Citroen India has roped-in Mahendra Singh Dhoni as its brand ambassador.

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"We are very excited to welcome Mahendra Singh Dhoni into the Citroën family," said Shishir Mishra, Brand Director, Citroën India. "His ability to constantly evolve and innovate has made him the most dependable captain in Indian history. We believe that our association with one of India's finest cricketers, Dhoni, will go a long way in reinforcing our commitment to the Indian market. His humility and dedication to excellence align perfectly with our brand's ideology, while our shared commitment to sustainability and shaping the future of mobility strengthens our connection.”

Expressing his excitement about the association, Mahendra Singh Dhoni stated, “As a passionate automobile enthusiast, I am elated to join forces with French iconic brand Citroën, renowned world over for its innovation and engineering prowess. The Brand shares my commitment to electric mobility and sustainable solutions and like me, focuses on doing what really matters. Citroën's philosophy of truly understanding customer needs and making meaningful innovations resonates deeply with me. I am thrilled to embark on this journey with Citroën, contributing to their legacy of 100+ years of innovation and excellence while driving towards a better, more sustainable future.”

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Jeep and Citroën have expanded their presence in Maharashtra with the inauguration of a new multi-brand dealership in Sambhaji Nagar.

• The dealership is offering one of the widest range of passenger cars under one roof and will be serving customers across Marathwada region constituting of 8 districts.
• Offering comprehensive 3S facilities, the new dealership will showcase a range of Jeep models including Meridian and Compass, alongside the Citroën C3, C3 Aircross, e-C3 and C5 Aircross.
• The dealership will feature a dedicated workshop staffed by 50 highly skilled service team, supported by modern infrastructure, spare parts, and advanced diagnostic and repair equipment.
• The brands offer a comprehensive digital ecosystem with features like ATAWADAC (“Anytime, Anywhere, Any Device, Any Content”) reception bar, and high-definition 3D configurator.

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Citroën India announced network expansion plans with the recent addition of 15 new showrooms and 7 new workshops in Jodhpur, Ranchi, Jalandhar, Hisar, Indore, Salem, Bangalore.

• The new showrooms are located in Jodhpur, Ranchi, Jalandhar, Hisar, Indore, Delhi, Karimnagar, Salem, Bangalore, Malapuram, Belgaum, Nanded, Sangli, Thanjavur, Kundli
• This expansion elevates Citroën’s total touchpoints to 145. This growth is driven by Citroën’s Network Expansion Program, which was launched in March with a target to reach 200 touchpoints by the end of the year.
• Citroën is set to add 12 new showrooms and 8 new workshops in the next two months. The company has already issued Letters of Intent (LOI) to dealers in key locations, with the goal of further extending its reach.
• The L’Atelier Citroën aftersales network is currently operating over 60 service centers, with plans to expand significantly. By the end of the year, the network will increase to 100 service centers.
• Looking ahead, the brand aims to grow this number to 150 by 2025 with the addition of 50 more service centers. Citroën currently operates 25 Stellantis Brand House (SBH) facilities.

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Citroën vehicles sold in India will now come with a 3-year / 1,00,000 kilometer warranty. However, the warranty on its electric vehicle remains the same.

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