Blue Oval: The Ford Motor Company. Your Likes & Dislikes?

[Akash1886]

Ford India and Indian Road Safety Campaign (IRSC) Join Hands to Promote Courteous Road Behaviour



https://www.youtube.com/watch?v=uMSb9NWIZVY​

· Partnership with Indian Road Safety Campaign (IRSC) to reach over 5000 students; Create awareness for a courteous behaviour during Road Safety Week

· Unique engagements planned in schools including Ford’s Parent Safety Report Card to let children rate their parents on road safety behaviour

· Ford #Cartesy campaign to continue highlighting issues like lack of pedestrian safety and lane driving, and increasing road rage and distracted driving

NEW DELHI, India, April 23, 2018 – In its ongoing efforts to promote safe and courteous driving, Ford India joined hands with Indian Road Safety Campaign (IRSC) to raise awareness on road safety issues like lack of pedestrian safety and lane driving, along with increasing road rage and distracted driving.

Under the umbrella of Ford #Cartesy, the awareness campaign is led by volunteers from IRSC and will reach out to more than 5,000 students and their parents, during the road safety week.

Apart from drawing and quiz competition, one of the key engagements during the campaign will be Ford’s unique Parent Safety Report Card. With the Report Card, each student will be empowered to rate their parents on traffic rules and driving behaviour like the use of seat belts, stopping before zebra crossing. Once rated, the students will be encouraged to share the scores with their parents. The activity aims to highlight how good or bad driving behaviour as observed by children impacts their understanding of traffic rules and being courteous.

“From providing the best of safety technology in Ford cars –to encouraging young drivers to be courteous with #FordCartesy, we believe in making every effort possible to ensure that every family travels safely.” Said, Rahul Gautam, vice president, Marketing, Ford India

In 2017, Ford India launched Cartesy, a campaign encouraging drivers to be courteous and respectful to others on road much like our day-to-day life. With its partnership with IRSC, the largest youth-led road safety organization started by students/ alumni of IIT-D, Ford looks to strengthen awareness on issues that make our roads unsafe.

IRSC (Solve) is the largest youth-led organization working towards the mission of making Indian Roads Safer, focusing on reducing the number of deaths caused by road accidents across India by half till 2020. We are currently active in 50+ cities with over 1700+ volunteers and have impacted more than 1 crore people in across 10 states in India.

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About Ford in India

Established in 1995, Ford in India manufactures and exports automobiles and engines made at its integrated manufacturing facility in Chennai, Tamil Nadu and Sanand, Gujarat. Ford’s current range of award-winning products in India includes the Ford EcoSport, Ford Figo, Ford Aspire, Ford Endeavour and Ford Mustang. Ford Operations in India also include Global Business Services with offices in Chennai, New Delhi, and Coimbatore. Registered as Ford Motor Pvt. Ltd. (FMPL) as a legal entity, Global Business Services provides innovative solutions to nearly every Ford locations around the world in areas of IT, Product Engineering, Finance, Analytics, Logistics & Marketing Sales and Service among others. Ford currently employs more than 14,000 hard-working, dedicated men and women across its operations in India. For more information, visit www.india.ford.com

About IRSC

Indian Road Safety Campaign is the road safety initiative of Solve, an organization, set up by the students and alumni of IIT Delhi. It started as a small project 3. 5 years ago at IIT Delhi and since then has grown to be a national level organization working across 50 cities with help of 500+ colleges and 1700+ volunteers across awareness, technical innovation, law, policy, medical and other sectors in close association with Ministry of Road Transport and Highways, UN, WHO, Supreme Court etc. to change the scenario of road safety in India. It believes in the power of youth, technology and Collaboration to achieve Vision Zero.

Regards

Akash

 

[Akash1886]

Ford India Sales Record 15,281 Vehicles in April​

· Domestic wholesales at 7,428 units; Exports record 7,853 vehicles owing to new model launch planning in April

· Introduced cool, capable, connected compact utility vehicle, Ford Freestyle at an introductory starting price of INR 509,000

· Partnered with Indian Road Safety Campaign (IRSC) for a school outreach campaign to promote courteous road behaviour during Road Safety Week

NEW DELHI, India, May 1, 2018 – Ford India’s combined domestic wholesales and exports in April stood at 15,281 vehicles as compared to 25,149 in the same month last year.

The company’s domestic wholesales were stable at 7,428 vehicles in April from 7,618 vehicles in the same month last year. Exports recorded 7,853 units compared to 17,531 vehicles in April 2017 due to new model launch preparation for Freestyle.

“Increasing inflation trajectory which might weigh on customer’s access and cost to credit, coupled with increasing crude prices could lead to passenger vehicle industry growing at low single digits - so far this year,” said Anurag Mehrotra, president and managing director, Ford India.

“At Ford, we continue to execute our strategy of building a strong brand, introduce right products, ensure competitive costs and effective scale. As a result, so far this year, we have continued to grow faster than the industry, despite the new model launch planning in April.”

The month of April saw Ford introduce India’s first Compact Utility Vehicle, Ford Freestyle at a compelling introductory price starting from INR 509,000.

The all-new global product from Ford combines SUV-like robust design, benchmark performance, innovative technologies and outstanding fuel efficiency – for greater choice to customers.

“As part of our strategic pillar of Right Products, we are delighted to have launched Ford Freestyle that will create a new segment in the Indian market by tapping the SUV owning aspirations of our customers, at a small car price,” added Mehrotra.

The compact utility vehicle, Ford Freestyle has been introduced with an all-new 1.2L three-cylinder petrol engine, offering best-in-class 96PS peak power and 120 Nm torque. Freestyle will also be offered with Ford’s trusted 1.5L TDCi diesel engine that generates class-leading 100PS power and 215 Nm of torque.

Alongside strengthening its product portfolio, Ford also strengthened its efforts in making Indian roads safe and sane. The company joined hands with Indian Road Safety Campaign, Solve (IRSC) to raise awareness of issues like lack of pedestrian safety and lane driving, along with increasing road rage and distracted driving. Under the umbrella of Ford Cartesy, the awareness campaign was led by volunteers from IRSC and reached more than 5,000 students and their parents, during the road safety week in April.

Regards

Akash

 

[adivik]

I think they were changing platform , no Figo or Aspire was produced in April 18 and only a few Figo Freestyles were produced, that has affected Ford's April 18 Numbers.

 

[1989rs500]

I think they were changing platform , no Figo or Aspire was produced in April 18 and only a few Figo Freestyles were produced, that has affected Ford's April 18 Numbers.

Not just that, this is how Indian car market is, No other brand other than Hyundai and Maruti are allowed to grow in India.
The other things that affect Ford are Nexon, Tata has just made a supremely good product to fight Fords major seller Ecosport, so Nexon is definitely eating up a lot of market share, and that is a good sign in my mind because increase a competition rather than fighting uselessly against Maruti which will sell however good or bad the product maybe, so Nexon vs Ecosport will benefit both Tata and Ford, because this is a straight head to head that both will fight out and in effect the consumer will benefit from timely face lifts and better additions and discounts and offers.
Aspire facelift will be out by July as per some sources, so that it wil make sure it steals some jazz out of Amaze face lift, but days ahead are difficult for Ford as new Amaze is a job well done by Honda, space inisde is enormous, also boot is enormous and they have this ace combination of diesel Automatic which is sure to reach a lot of homes.
Ford must act swiftly to bring in Automatic cars before its too late.

 

[Nairrk]

Ford India on cost cutting mode – No plans to launch new car till 2020

Ford India has resorted to several cost cutting measures, reveals a report by Times of India. One of the many ways the company is cutting costs, is by not giving increment to employees this year. The company normally offers two annual increments to employees in March and October. This year, the October increment has been scrapped.

In addition to this Ford India is moving out of its more spacious and plush corporate office in Cyber City, Gurgaon to another location in the same city. The new Ford India office is not located in as plush a locality as Cyber City, neither it is as big as before.

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The report adds that many of their employees will be moved to the Chennai office. These cost cutting measures began in 2016, which helped the company save 37% in costs as compared to 2015. The cost cutting exercise continued in 2017, which helped save 9% as compared to 2016. This year too, cost cutting exercise is increasing. The company has even slowed down its hiring process with many prime posts remaining vacant.

In spite of being in India since 20 years, Ford has managed to get a marginal share in the domestic market. Dwindling profits in India will also mean that there will be no new car launch from Ford by 2020.

EcoSport continues to be best-selling Ford in India with average sales of 4,000 units a month.​

Even as Ford India domestic sales have been found lacking, its export business is doing well and has accounted for nearly 65% of company profits. This makes one think, is the American car maker heading the GM way in India? GM exited India market, but continues to use India as a manufacturing hub. Though they do not sell any car in India, GM is one of the biggest car exporter in India.

Too early to say if Ford will follow the GM path in India or not. As of now, all plans to launch new products have been put on hold, the company will concentrate on facelifts of its current model lineup and on upgrading existing models according to BS VI emission norms which will be coming into the country from 2020. Facelifts of Ford Figo hatchback and Aspire compact sedan are slated for launch in India by the festive season along with a facelifted Endeavour sometime in 2019.

The company along with Mahindra is also working on a new SUV which will be based on the next gen XUV500 and this will be the first product from the Mahindra-Ford joint venture which is also slated for launch only in 2020.

Source:

 

[Britto]

Re: Ford India on cost cutting mode – No plans to launch new car till 2020

I think a lot will be at stake on the launch of the updated Figo twins...If they continue to not be a mass market car then one cannot help but compare with how it ended for GM in India .. Very difficult for a company to manage based on the success of a single car ( Eco Sport)

Also, will this report not further dampen the sales of newly launnched Freestyle and the upcoming Figo twins ??

 

[Akash1886]

Ford Brings Back Mega Sales Campaign ‘Midnight Surprise’ With Prizes Worth Rs. 11 Crore​

· Customers booking Ford cars during Dec 7 – 9, 2018 to get assured gifts ranging from home appliances, gold coins, iPhone X, high-end LED TVs to a vacation in Paris

· Customers booking a Ford car during Midnight Surprise also qualify for a lucky draw with Ford Figo as its bumper prize

· Ford dealerships to remain open from 9 AM until midnight to celebrate Midnight Surprise

NEW DELHI, India, Dec. 5, 2018

: Ford India today announced the return of its mega sales campaign ‘Midnight Surprise’ from December 7 to December 9, offering consumers assured gifts totalling INR 11 Crore.

The Midnight Surprise gets bigger in its latest avatar. All customers booking a Ford car during the three-day period will get a scratch card, entitling them for assured gifts on delivery of their cars within this month.

The gift on bookings made during Midnight Surprise includes LED TVs, washing machines, home theatre systems, microwave ovens to latest generation iPad, iPhone X, gold gift voucher worth Rs. 100,000 and holiday vouchers including a seven-day, six-night trip to Paris.

“Buying a Ford vehicle is always special, thanks to the value, features and safety on offer in each of them,” said Vinay Raina, executive director – Marketing, Sales and Service at Ford India. “With the Midnight Surprise, we have made owning a Ford vehicle even more rewarding and look forward to welcoming many new members to the Ford family.”

The offer will be valid on Ford’s entire vibrant, feature rich and value for money product portfolio comprising Ford Figo, New Ford Aspire, Ford Freestyle, Ford EcoSport, Ford Endeavour. Customers who take deliveries of their Ford cars in December will automatically qualify for a lucky draw with a brand new Ford Figo as the bumper prize.

Winner of the bumper prize will be announced on January 22, 2019.

To celebrate the occasion, Ford India dealership across the country will remain open from 9 AM until midnight, making it more convenient for customers to test drive and book their favourite Ford.

Regards

Akash

 

[Akash1886]

Ford India Sells 24,420 Vehicles in December; Reports Highest-ever Domestic Wholesales in CY 2018​

· Ford India’s domestic wholesales in December registered 5,840 units; Exports at 18,580 vehicles

· Continued growth momentum with a double digit increase (12%) in 2018 domestic wholesales to 97,804 units, highest-ever in a year; Reached one million sales milestone

· Delivered on the great product promise with compact utility vehicle Ford Freestyle; compact sedan New Ford Aspire & upgraded variants of compact SUV Ford EcoSport

NEW DELHI, January 02, 2019

– Ford India’s combined domestic wholesales and exports in December reached 24,420 vehicles compared to 29,795 vehicles in the same month last year.

Domestic wholesales in December stood at 5,840 vehicles as against 5,087 units in the same month last year. Exports recorded 18,580 vehicles compared to 24,708units in December 2017.

For the calendar year 2018, Ford outpaced the industry with double-digit growth in domestic wholesales. Domestic vehicle despatches in the past year stood at 97,804 units, up 12% from 87,588 units in 2017. Combined domestic wholesale and exports in the calendar year 2018 grew to 265,714 units from 262,784 units in 2017.

Domestic wholesales in 2018 were also the highest ever in Ford India’s history.

“2018 was a turnaround year for Ford in India as we consistently delivered on our strategy of Strong Brand, Right Product, Competitive Cost and Effective Scale to strengthen our commitment to India,” said Anurag Mehrotra, president and managing director, Ford India.

“Despite headwinds due to regulatory and economic changes in India and export markets, we are confident of keeping the momentum in 2019. In India, we are confident of growing better than the industry and bringing many more customers to the Ford fold to experience the promise of transparency and differentiated experience.”

As part of Ford’s commitment bring products that customers want and value, the company introduced India’s first Compact Utility Vehicle, Ford Freestyle in 2018. Apart from Ford Freestyle, Ford also introduced its upgraded compact sedan, New Ford Aspire while adding two new fun-to-drive variants to compact SUV Ford EcoSport lineup.

With the benchmark capabilities on offer, Ford Freestyle won Autocar Awards. Auto Tech Review also adjudged new manual transmission on Ford Freestyle and new six-speed automatic transmission on Ford EcoSport as the best in their class, making it a perfect way to end the year.

Regards

Akash

 

[Akash1886]

Ford India Debuts FordPassTM Across the Entire Product Range; Democratizes Connectivity for Customers​

• FordPassTM is a one-stop mobile connectivity solution that allows owners to remotely access their vehicle, seek breakdown assistance and more

• All BSVI Ford cars to come equipped with a factory-fitted, cloud-connected device that facilitates real-time information exchange -- like vehicle health alerts & location, fuel info & more – between the car and the FordPassTM app

• Connectivity solution offered as a standard feature across all compliant vehicles & variants at no additional cost

• Existing Ford owners can use the FordPassTM app to locate dealers, find directions or access service history

NEW DELHI, India, February 12, 2020

– Ford today introduced its globally-renowned mobility and connectivity solution FordPassTM for customers in India, delivering on the company’s commitment to providing 100 per cent of its vehicles to be built with connectivity.

FordPassTM – the one-stop smartphone app meeting diverse ownership needs -- will make Ford the only company in India to offer connectivity as a standard feature across all its models and variants.

FordPassTM and its associated connected services will be offered to all Ford owners at no additional cost.

“Right from offering Bluetooth a decade ago to voice-enabled SYNC, Ford cars have introduced intuitive technologies that elevate customer experience,” said Anurag Mehrotra, president & managing director, Ford India. “In line with our vision, we are now democratizing in-car technologies by offering the connected car solutions across the model range, free-of-cost.”

Starting with the recently introduced 2020 Ford EcoSport, all BSVI compliant Ford vehicles will come with a factory-fitted, cloud-connected device that will communicate with vehicle owners in real-time via the FordPassTM smartphone application.

The cloud-connected device will work on a 4G data connection, paid for by Ford for unlimited use for three-years from the date of purchase of their vehicle.

Ford owners with connected vehicles will be able to perform several vehicle operations -- like starting, stopping, locking or unlocking a vehicle – remotely, via the FordPassTM app. The FordPassTM smartphone application has been categorized into four broad sections – Accounts, Move, Find & Guide – making it hassle-free for owners to perform diverse tasks through simple tabs.

Accounts
After downloading the FordPassTM application, users will be required to create an account and add their Ford cars to this account. The registration and login procedures require users to share basic information for two-factor authentication.

The primary vehicle owners can use the account section to grant secondary authorisation for temporary use of their vehicle by people they trust. Customers with multiple Ford cars will be able to pair all their vehicles to their registered account. Owners will also be able to book a test-drive for their next purchase.

Move
FordPassTM application will use the cloud-connected device in a Ford car to access and provide real-time vehicle information to its owners. This information exchange will enable Ford owners to stay connected, monitor and control their vehicle via the FordPassTM smartphone application.

Using the move section on the FordPass app, owners will be able to perform several critical tasks and access key vehicle statistics, including:

• Remotely start, stop, lock or unlock their vehicle*
• Check vehicle health
• Know remaining fuel levels & distance to empty
• Check the levels of oils*
• Monitor tyre pressure*
• Know the odometer reading
• Check availability of parts their costs
• Locate your vehicle via FordPassTM app

Ford owners will also have access to their vehicle’s service & maintenance history and will get timely service reminders through FordPassTM, allowing them to stay on top of their vehicle's maintenance needs even when they are away from the vehicle. The move section of the app will also enable users to access how-to-videos that acquaint them with the basics of using FordPassTM.

Find
FordPassTM helps customers to discover what's available around them and where they'd like to go. From showing nearby fuel stations, to points of interest & locating Ford dealers, the section will enable app users to find and get directions to their point of interest.

Guides
The guides section is a virtual help desk for Owners. To help them move more efficiently, the Guide section aids any FordPassTM user who needs help on the commute – regardless of location.
All FordPassTM users can quickly get one-on-one help from specially trained guides. From the Guides home screen on the app, users can choose to search a knowledge base of self-help articles, call or email a Ford Guide or call for roadside assistance.
Existing Ford owners too will be able to use FordPassTM app to locate dealers, find directions, access service history at the touch of a button.

FordPassTM smartphone app is available for download on both Google Play Store and App Store for Android and iOS users respectively.

Regards
Akash

 

[Akash1886]

Ford’s New Campaign Strengthens Feels Like Family Promise via Value of Ownership Message​

NEW DELHI, Mar. 20, 2020:

Encouraging owners to make time for their loved ones, Ford India’s latest campaign showcases the company’s several innovations that can help enable such precious moments while strengthening the brand promise of ‘Feels Like Family’.

The series comprising three poignant stories, borrows from real-lives of today’s consumers who, caught up in their busy day-to-day lives, often find it difficult to spend time with their family & friends.

Throughout its emotional storytelling, the campaign showcases how transparent and reliable Ford service innovations play a significant role in helping customers spend priceless moments with their loved ones.

In all situations across the campaign, the protagonists make time for their loved ones on days reserved for getting their cars serviced. In each story, the self-assured Ford owners make time for their family members, while the Ford family takes care of servicing their car.

“In line with our Feels Like Family Promise, we want our customers to spend quality time with their loved ones & let the ecosystem of trustworthy and transparent service innovations take care of their favourite Ford,” said Rahul Gautam, vice president marketing, at Ford India.

“Through our research, we observed most of our owners block days for the servicing of their car. With our pick and drop facility, real-time SMS service updates & transparent online calculator aka service price promise, we want to make sure that servicing the car never prevents our owners from spending priceless moments with their loved ones.”

The first-film, going live on March 20, features a father who is playing carrom by himself, taking turns from each side to make the game interesting. The sudden arrival of his son and a conversation that ensues between the two adds an emotional dimension to the film. Click here to watch the son challenge his father to a carrom contest in the first Ford commercial.

Ford has been constantly innovating towards winning the trust of its customers through several innovative and first of their kind initiatives -- like Service Price Calculator – that allow them to know their car’s service and parts cost even before walking into the dealership.

Ford’s efforts on keeping the service cost low are validated by an independent Spare Parts Price Study conducted by India’s leading auto magazine Autocar. The survey rates Ford’s genuine parts amongst the most affordable.

Making it easier for consumers to know about Ford’s low cost-of-service, the company has now integrated service costs for each of its car lines with Google Assistance. A Ford owner just has to ask Google Assistant about a Ford car’s service cost and the search engine will do the rest.

The TVCs for the recent campaign comes from BBDO India under the creative supervision of Josy Paul, Akashneel Dasgupta & Shinjini Banerjee.

Regards
Akash

 

[Akash1886]

Regards
Akash

 

[Akash1886]

Ford Dealerships Get Set to Redefine Sales & Service Experience With Dial-A-Ford As Business Re-Opens

NEW DELHI, MAY 05, 2020

– Going beyond the basics of ensuring a safe and sanitized environment for customers, Ford India is going to prioritize convenience as its dealerships resume operations, in accordance to local guidelines.

Dial-A-Ford is what a customer would need to do to bring a Ford dealership to their doorstep. The new approach incorporates enhanced engagement processes & policies related to both sales and service and will be centrally controlled via the helpline 1800-419-3000.

Dial-A-Ford will allow customers to connect with a Ford team and undertake booking, test drive or even doorstep delivery of the new vehicle. For existing customers, Dial-A-Ford will organize pick-up and drop service along with online consultations using technology. Regular updates about vehicle servicing as well as digital payment are also part of the new roadmap.

Customers will be able to experience all this at the convenience of their home, preferred location.

The new approach puts special emphasis on industry best practices related to the sanitization of Ford facilities as well as strict guidelines for people & vehicle at dealerships.

All vehicles in the sales, as well as the service process, will be thoroughly disinfected at the time of delivery, pick-up or drop. Enhanced hygiene practices implemented at all Ford dealers will include:

• Anyone entering a Ford dealership, including all dealer employees and customers, to have their temperature checked with no-touch infrared thermometers
• Dealership layout/floor plan, including customer waiting areas, re-organized to ensure appropriate social distancing
• All Ford dealer personnel and customers to wear face masks and gloves at all times; A hazardous waste container on site for disposal of all masks, gloves and other potentially contaminated items
• Social distancing rules to be enforced in all customer interactions
• All Ford dealerships to be thoroughly disinfected three times each day
• Hand sanitizer dispensers available across the dealerships, in high visibility and traffic areas

“Dial-A-Ford is a manifestation of our Feels Like Family promise where we promise to deliver safe and hygiene standards of sales and service experience without compromising on convenience,” said Vinay Raina, executive director of Marketing, Sales & Service, Ford India.

As business look to resume, Ford is offering a three-month extension in availing all scheduled service benefits, including free service, till June 30, 2020, without impacting either factory-warranty or extended warranty.

Customers with vehicle warranties having expired or set to expire between March 15 and May 30, 2020, will be offered a free-of-cost extension until June 30, 2020.

Customers who missed purchasing extended warranty products in the lockdown can also do so until June 30. Also, customers who have booked a new Ford car until April 30 will get complete price protection at the time of delivery, whenever applicable.

Regards
Akash

 

[Nairrk]

Ford India Introduces New Doorstep Service For Its Cars

Ford car owners in India can now get their cars serviced at the place of their convenience. Ford India has introduced doorstep service in a bid to maintain social distancing given the skyrocketing numbers of COVID positive cases. The new scheme covers periodic maintenance, oil and filter replacement, dry-washing and general check-up among others. However, any major repair work will still have to be carried out at Ford's authorised service centres. Ford has started the doorstep service in major cities like Delhi-NCR, Mumbai, Bengaluru, Chennai, Kolkata, Bhubaneshwar, Hyderabad, Jaipur, Lucknow, Pune, Aurangabad, Ahmedabad, Thane, Cochin and Trivandrum.

Vinay Raina, Executive Director of Marketing, Sales & Service- Ford India, "Family is always there to make things easier and take care of every detail for your happiness. Just like a family, Ford is always by your side & Doorstep Service is yet another manifestation of our steadfast commitment in serving our customers." This new service offering expands Ford's range of customer-focused initiatives launched under the Dial-A-Ford scheme where all sales & service queries get addressed via the helpline.

Read

 

[Akash1886]

Ford India Opens New Dealership In Goa; Strengthens Its Presence in The Region with Kings Ford​

· Spread over 4340 sq. ft. of showroom space and 25000 sq. ft. of the service area, Kings Ford will deliver an unparalleled brand and after-sales experience

· Fully equipped 3S facility, Kings Ford will offer Sales, Service, Spare-parts support to customers in the region

NEW DELHI, MARCH 25,2021

– Ford India today announced the opening of Kings Ford, its new fully-equipped sales, service and spare (3S) dealership in Goa.

Open to customers, Kings Ford will be an important touchpoint for customers, looking to get their Ford serviced or join the Ford family. Delivering a ‘Family-like Experience’, King Ford has a fully-integrated infrastructure set-up to support sales, service and spare needs.

Led by Yogendrasinh. R. Jadeja, Kings Ford will be located at Survey No. 49/3A & 49/4, Castle Waddo, Off NH-17, Nagoa, Verna, South Goa.

The new Kings Ford facility has over 4340 square feet of showroom area and 25500 square feet of the service area with 11 mechanical bays and 08 body shop bays for an unparalleled after-sales experience.

Customers can book their appointment for sales and service by dialling Kings Ford at 9313808995 or 9313808996.

“Introduction of Kings Ford demonstrates our commitment to delivering a differentiated ownership and brand experience to the people of Goa,” said Vinay Raina, Executive Director, Marketing, Sales & Service, Ford India.

The new Kings Ford facility will showcase Ford’s feature-rich and value for money portfolio - ranging from the entry-level hatchback and sedan Figo & Aspire to CUVs/SUVs Freestyle, EcoSport & Endeavour.

Embarking on a journey to deliver the Feels Like Family promise, Kings Ford will live the promise of trust & transparency with Ford’s Service Price Promise. As an industry-first initiative, the Service Price Promise allows customers to calculate their vehicles’ periodic maintenance cost even before booking the service.

As announced in the 2020 edition of Autocar India’s Vehicle Maintenance study, Ford cars & SUVs were rated among the most affordable to maintain in their respective segments. Click here to access the full Autocar India’s Vehicle Maintenance Cost Study.

For vehicles coming to Kings Ford for servicing, the ‘Sub Assembly Levels for Repairs’ at Kings Ford will enable a substantial saving in the overall ownership costs by breaking up an auto part into sub-components.

Kings Ford will also offer Dial-A-Ford – a recent initiative by Ford India that promises to deliver safe and hygiene standards of sales and service experience to customers without compromising on convenience.

Customers need to Dial-a-Ford to bring a Ford dealership to their doorstep by dialing the helpline 1800-419-3000. It will allow customers to connect with the Ford team and undertake booking, test drive or even doorstep delivery of the new vehicle. Regular updates about vehicle servicing as well as digital payment are also part of the new roadmap.

Regards
Akash

 

[Akash1886]

2020 Autocar Maintenance Study Ranks Ford Vehicles Among The Most Affordable To Own​

§ For the third year in a row, Autocar’s Annual Vehicle Maintenance Study reveals that Ford cars & SUVs require between 12% & 38% lower spends to maintain compared to segment leaders

§ 2020 Maintenance Study reveals both diesel & petrol variants of Ford Freestyle & Ford EcoSport least expensive, costing between 34 paise and 46 paise per KM to maintain

§ Ford Figo Petrol emerges as the most affordable mid-range hatchback with lowest in segment maintenance cost of 34 paise per KM over 60,000-KM ownership cycle

§ Ford Endeavour’s maintenance cost at 71 paise per KM, lowest in the premium SUV segment

NEW DELHI, APRIL 06, 2021

– Ford yet again delivered on its promise of greater value of money to its customers with the 2020 edition of Autocar India’s Vehicle Maintenance study rating its cars & SUVs as the most affordable to maintain in their respective segments.

As per the Autocar report that covers all vehicle segments and manufacturers, Ford products were among the most economical - ranging from INR 20,682 or 34 paisa per kilometer for Ford Figo to INR 42,548 or 71 paisa per kilometer for Ford Endeavour - to maintain against segment leaders over a 60,000-kilometer or five-year ownership cycle.

The study found Ford Figo Petrol to be the most affordable mid-range hatchback, costing just 34 paise per KM to maintain, 28% less than the segment volume leader. The Figo Diesel, with its most powerful and bigger engine, was also among the most inexpensive, costing just 45 paise per kilometre to maintain.

Amongst compact SUVs, both Ford Freestyle Petrol and Diesel variants were least expensive to maintain, requiring 35% and 38% lower spends of just 34 paise and 45 paise per kilometre respectively. Ford EcoSport, with spends of about Rs. 21,754 for petrol and 27,882 for diesel over a 60,000-kilometre ownership cycle, once again set a benchmark.

In the Premium SUV segment, the study showed 2020 Endeavour to be nearly 12% cost-effective to maintain compared to the market leader.

While the Ford Endeavour owners spend just 71 paise per kilometre to maintain, those who drive its competing model spend 81 paise per kilometre to keep their SUV in shape. Ford Endeavour isn’t just a capability leader but a premium SUV that delights its owners with its overall value for money proposition as well.

Click here to access the full Autocar India’s Vehicle Maintenance Cost Study.

“We have been working to ensure our products continue to deliver wonderful value of ownership throughout their ownership cycle and address misconceptions. The Maintenance report by Autocar is a great boost and validation of our untiring efforts,” said Vinay Raina, executive director for Marketing, Sales & Service at Ford India.

Autocar India’s annual study analyses the amount owners are expected to spend to keep their cars in shape and factors recurring expenses on periodic service, labour, routine spare part replacement such as spark plugs, filters (oil, air, fuel, air-conditioner) and essential fluids (engine oil, brake oil, coolant).

“The Autocar India Study 2020 gives an idea of just how much one would spend in maintaining a car, including service parts, their service life, labour rates as well as the service intervals,” said Hormazd Sorabjee, Editor, Autocar India. “Through authentic, well-researched data in our annual survey, we are glad to play a small part in empowering customers make informed purchase decisions.”

To enhance affordability & ensure complete transparency, Ford has introduced several pioneering initiatives such as Service Price Promise, an online tool on its website that allows owners to calculate their Ford car’s periodic maintenance costs, even before going to the service station. Providing greater flexibility to owners, Ford genuine spare parts are available through independent retail distributors, covering 3,500 touchpoints across the country.

Regards
Akash