Benelli Enters India: Ties Up with DSK

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Benelli Imperiale 400 Launched In India, Priced At ₹ 1.69 Lakh

Benelli India has launched its most affordable motorcycle, the Imperiale 400 cruiser. The new Benelli Imperiale 400 is priced at ₹ 1.69 lakh (ex-showroom, India), and is a direct rival to the Royal Enfield Classic 350 and the Jawa in the segment. The new Imperiale is also the company's first offering in the classic bike space and has been a long-awaited model ever since it was first unveiled globally in 2017. Benelli says new Imperiale 400 recalls the brand's strong heritage and is a reinterpretation of the Benelli MotoBi range that was produced during the 1950s. Bookings for the Imperiale 400 are now open for a token amount of ₹ 4000 across the company's dealerships and on its website.

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Benelli India Announces Imperiale Raiders Club

Benelli India has announced the Imperiale Raiders Club for owners of the Benelli Imperiale 400. The Imperiale 400 is Benelli India's most affordable motorcycle on offer, and has received a tremendous response from consumers. The Imperiale Raiders Club intend to bring Benelli Imperiale 400 owners under a single platform to offer them a unique riding experience, with breakfast rides, day rides, zonal rides and national rides planned, all under the experiential initiative of the Benelli Imperiale brand. The Imperiale 400, an entry-level, modern classic motorcycle from Benelli India, has received tremendous response in India, and is one of the highest-selling Benelli models now.

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Benelli Imperiale 400 BS6 Launched In India; Priced At ₹ 1.99 Lakh

Benelli India has finally announced prices for the BS6 compliant version of the Imperiale 400 modern-classic motorcycle. The Benelli Imperiale 400 BS6 is priced at ₹ 1.99 lakh (ex-showroom) and is about ₹ 20,000 more expensive than the BS4 version. Benelli India is accepting bookings for the updated Imperiale at a token amount of ₹ 6,000 (fully refundable), while the motorcycle comes with a 3 years/unlimited km warranty as standard. The Benelli Imperiale 400 is the brand's first BS6 compliant offering in the country.

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