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Bajaj Auto ltd. in the beginning of 21st century was nowhere but on the brink of disaster in the wake of the rapidly changing preference of Indian two wheeler buyers. The bread and butter model ‘Chetak’ from Bajaj was also losing its charm among the buyers and the way buyers turned to motorcycles leaving the scooters behind simply stunned everyone including Bajaj – the manufacturer who was relying on the scooters only to stay in market as a mainstream player.
For the first time motorcycles overtook scooters in the sales with Hero Honda(Presently Hero Motocorp) leading this revolution in Indian two wheeler industry with TVS soon to become the second largest two wheeler manufacturer of India. Taken by surprise, Bajaj also tried to join the brigade in late 90’s with Kawasaki Bajaj Caliber 100, which actually added more to the ailment of the manufacturer with a lot of issues in quality and very high warranty costs. Adding more to the ailment was the fact that this motorcycle, instead of getting the buyers to the dealership floors, did more harm to the reputation of the manufacturer by winning a 'high on maintenance and low on reliability' tag for itself.
Although Bajaj entered into 21st century as a struggling motorcycle maker with Hero Honda and TVS leading it in sales. But, Bajaj, which had now decided to face this challenge alone and on its own, under the leadership of its new charismatic leader Rajiv Bajaj had decided not to let it go that easily. Rest is the story – the story of an epic comeback and a revolution they created.
The entire motorcycling scene in India took a revolutionary leap towards performance biking since 24th November 2001 when Bajaj took the covers off its new offerings which were the Pulsar twins, with 150 and 180 cc engines on offering. These were the street motorcycles which were built towards nothing but performance and style factors dominating everything else. The motorcycle that simply twisted the rules of the game with its brash, individualistic and testosterone fueled style. The buyers simply queued for getting their hands on the Pulsar and Bajaj kicked off its journey with high sales figures in a completely different style, the story continued for years with Pulsar still selling like hot cakes.
On the other hand, the success of the 225cc Karizma from Hero Honda again proved the existence of a market where, although a bit low, but still was the demand for some more powerful motorcycles than merely 150 or 180cc ones, after all there was still an empty void between the 150/180cc and the quarter liter or above class. Bajaj identified the opportunity quite well and once again played its card and introduced two Pulsars in 2007 with 200 and 220 cc engines respectively. Pulsar 200 was soon phased off in 2009, while the Pulsar 220 continued to woo the younger buyers by keeping them ‘Distinctly Ahead’ since the day of its launch.
Introduced in July 2007, The Bajaj Pulsar 220 DTS-Fi was not only a Pulsar equipped with a 220 cc mill but there was a lot more then what met the eyes. The motorcycle sported a lot of equipment and features which were never seen in the segment before. Fuel injection, oil cooling, rear disk brakes, clip on handlebars, semi fairing with projector headlamp for low beam and ellipsoidal for high beam stacked above it and split seats were some striking new features. The digital dash stayed the same as of its low capacity siblings with the warning lights for high engine temperature, choking of air filer, insufficient engine oil, and poor battery state.
This motorcycle was powered by a 220cc fuel injected mill which produced a peak power of 20.00ps @ 8500 RPM and a peak torque of 19.12Nm @ 6500 RPM. These figures were enough to set the hearts of the youth racing but the steep price of this motorcycle made it more of a desired bike rather than a success story. Bajaj soon realized what was missing and soon in 2009 replaced the fuel injection system in the Pulsar 220 DTS-Fi with India’s largest Venturi Carburetor, played some trickery on the motorcycle and reconfigured it to churn out a peak power of 21.04ps @ 8500 RPM with the peak torque remaining unchanged at 19.12Nm but now at 7000 RPM. All black theme was now introduced on the Pulsar 220 and remained to be the only visual difference between the fuel injected and the new carb version.
For the first time motorcycles overtook scooters in the sales with Hero Honda(Presently Hero Motocorp) leading this revolution in Indian two wheeler industry with TVS soon to become the second largest two wheeler manufacturer of India. Taken by surprise, Bajaj also tried to join the brigade in late 90’s with Kawasaki Bajaj Caliber 100, which actually added more to the ailment of the manufacturer with a lot of issues in quality and very high warranty costs. Adding more to the ailment was the fact that this motorcycle, instead of getting the buyers to the dealership floors, did more harm to the reputation of the manufacturer by winning a 'high on maintenance and low on reliability' tag for itself.
Although Bajaj entered into 21st century as a struggling motorcycle maker with Hero Honda and TVS leading it in sales. But, Bajaj, which had now decided to face this challenge alone and on its own, under the leadership of its new charismatic leader Rajiv Bajaj had decided not to let it go that easily. Rest is the story – the story of an epic comeback and a revolution they created.
The entire motorcycling scene in India took a revolutionary leap towards performance biking since 24th November 2001 when Bajaj took the covers off its new offerings which were the Pulsar twins, with 150 and 180 cc engines on offering. These were the street motorcycles which were built towards nothing but performance and style factors dominating everything else. The motorcycle that simply twisted the rules of the game with its brash, individualistic and testosterone fueled style. The buyers simply queued for getting their hands on the Pulsar and Bajaj kicked off its journey with high sales figures in a completely different style, the story continued for years with Pulsar still selling like hot cakes.
On the other hand, the success of the 225cc Karizma from Hero Honda again proved the existence of a market where, although a bit low, but still was the demand for some more powerful motorcycles than merely 150 or 180cc ones, after all there was still an empty void between the 150/180cc and the quarter liter or above class. Bajaj identified the opportunity quite well and once again played its card and introduced two Pulsars in 2007 with 200 and 220 cc engines respectively. Pulsar 200 was soon phased off in 2009, while the Pulsar 220 continued to woo the younger buyers by keeping them ‘Distinctly Ahead’ since the day of its launch.
Introduced in July 2007, The Bajaj Pulsar 220 DTS-Fi was not only a Pulsar equipped with a 220 cc mill but there was a lot more then what met the eyes. The motorcycle sported a lot of equipment and features which were never seen in the segment before. Fuel injection, oil cooling, rear disk brakes, clip on handlebars, semi fairing with projector headlamp for low beam and ellipsoidal for high beam stacked above it and split seats were some striking new features. The digital dash stayed the same as of its low capacity siblings with the warning lights for high engine temperature, choking of air filer, insufficient engine oil, and poor battery state.
This motorcycle was powered by a 220cc fuel injected mill which produced a peak power of 20.00ps @ 8500 RPM and a peak torque of 19.12Nm @ 6500 RPM. These figures were enough to set the hearts of the youth racing but the steep price of this motorcycle made it more of a desired bike rather than a success story. Bajaj soon realized what was missing and soon in 2009 replaced the fuel injection system in the Pulsar 220 DTS-Fi with India’s largest Venturi Carburetor, played some trickery on the motorcycle and reconfigured it to churn out a peak power of 21.04ps @ 8500 RPM with the peak torque remaining unchanged at 19.12Nm but now at 7000 RPM. All black theme was now introduced on the Pulsar 220 and remained to be the only visual difference between the fuel injected and the new carb version.