Thread Starter
#1
hey guys aston martin has shown plans to enter india after seeing BMWs, Mercs, Lamborghinis on our roads, we could spot Astons also
Article: carazoo.com
Are you ready for the Bond Car’s assault as of yet? The new India just says yes and the British luxury sports car maker Aston Martin seems to have heard about it as they have planned to bring their goods to India pretty soon.
But Aston Martin’s foray to India certainly seems to be a welcome sign for all of us car lovers. Aston Martin is supposed to be in talks with the potential dealers in India but still has not appointed one as of yet. Aston Martin also are contemplating and evaluating the models it wants to launch in India.
It must be noticed that the Indian car market is growing bigger day by day and lot many global car makers have already rushed to India to set shop here and produce their products. India has all of a sudden become the luxury car hub after the global meltdown which affected the traditional luxury car market in the Middle-East, U.S and Europe.
Luxury car sales were the only bright spot for auto companies during the slowdown in 2009. Sales at BMW India Pvt. Ltd have risen 28 per cent this fiscal year to 2,627 units, while Audi India sold 977 units, a growth of 6 per cent. Mercedes-Benz India Ltd, however, saw its sales fall 2 per cent to 2,478 units.
Aston Martin plans to exploit the underdeveloped sense of loyalty among Indian buyers to luxury cars.
The car maker was a part of Ford Motor Company till 2007, when it was sold to a joint venture company co-owned by businessmen David Richards and John Sinders and Investment Dar and Adeem Investment of Kuwait for around Rs4,000 crore at present. Under the new management, developing markets have become a priority, with the company adding dealers in China, Russia and West Asia.
But Aston Martin’s foray to India certainly seems to be a welcome sign for all of us car lovers. Aston Martin is supposed to be in talks with the potential dealers in India but still has not appointed one as of yet. Aston Martin also are contemplating and evaluating the models it wants to launch in India.
It must be noticed that the Indian car market is growing bigger day by day and lot many global car makers have already rushed to India to set shop here and produce their products. India has all of a sudden become the luxury car hub after the global meltdown which affected the traditional luxury car market in the Middle-East, U.S and Europe.
Luxury car sales were the only bright spot for auto companies during the slowdown in 2009. Sales at BMW India Pvt. Ltd have risen 28 per cent this fiscal year to 2,627 units, while Audi India sold 977 units, a growth of 6 per cent. Mercedes-Benz India Ltd, however, saw its sales fall 2 per cent to 2,478 units.
Aston Martin plans to exploit the underdeveloped sense of loyalty among Indian buyers to luxury cars.
The car maker was a part of Ford Motor Company till 2007, when it was sold to a joint venture company co-owned by businessmen David Richards and John Sinders and Investment Dar and Adeem Investment of Kuwait for around Rs4,000 crore at present. Under the new management, developing markets have become a priority, with the company adding dealers in China, Russia and West Asia.
Attachments
-
25.9 KB Views: 1,189