India’s third largest heavy commercial vehicle manufacturer, Asia Motor Works (AMW) grew strongly during the year ended March 2012, with its sales rising by 50 percent to 10,000 trucks. The company also became the second largest player in the fast growing Tipper segment with a 25 percent market share, outpacing established players that have been in the market for decades. AMW’s sales growth is well in excess of the overall HCV market which is estimated to have grown by 8 percent during 2011-12. During the previous year AMW also launched 11 new models including the 1618 Tipper model, as well as its haulage range of trucks, which gives the company expanded access to the overall HCV market.
This strong performance is all the more creditable considering the headwinds that have affected the Indian commercial vehicle market during the previous year. These included slowing GDP growth, tighter liquidity and policy paralysis. Despite these challenges, AMW has seen growing demand for its models across the country. AMW already has 25,000 trucks on Indian roads since it began commercial production in 2008. The company also added 60 new dealers during the previous year and has won over customers with its focus on operator productivity and driver comfort.
Asia Motor Works (AMW) is India’s third largest manufacturer of heavy commercial vehicles and has achieved a unique position in India’s transportation sector through innovative engineering and customer orientation. Rolling out its trucks in 2008, AMW has increased its presence in a competitive market place through its products and wide service network. AMW is an intrinsic part of India’s largest infrastructure and construction projects including the Golden Quadrilateral. AMW is also the fastest growing truck brand in India with an annual volume growth of over 100 percent for the last three years. In addition AMW has a dominant presence in the fast growing Tipper segment. Its vehicles are the preferred choice in the mining, construction and infrastructure sectors, where they operate under very arduous road and load conditions.