Maruti Suzuki India: Facts & Figures

[Nairrk]

Maruti Suzuki Swift turns 15 in India: More than 2.2 million units sold

Maruti Suzuki is without any doubt, the largest passenger car manufacturer in the country. One of the most loved car both by family and youngsters from Marti is the Swift hatchback. It was launched back in 2005 and now Maruti is celebrating 15 glorious years of Maruti Suzuki Swift in Indian market. The Swift competes with cars like Grand i10 Nios, Ford Figo and has been a best seller for years in the segment. The Swift is the only car that has won the ICOTY (Indian Car of the Year) award three times.

The hatchback has been popular among buyers for various reason. The first reason is of course the design. It has a timeless design and looks sporty, which appeals to buyers across age groups. Just like exterior, the interior are also well equipped, and have all the basic features that a normal customer would look for. The engine is another important aspect. While the Swift used to come with both petrol and diesel engines for many years, the BS6 updates have meant that the car is now petrol-only. A CNG-petrol dual fuel option will be offered soon. The 1.2 liter K-Series petrol engine is zippy, smooth, reliable and fuel efficient.

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[Nairrk]

Maruti Suzuki rolls out loyalty rewards programme for customers

The country's largest carmaker Maruti Suzuki India (MSI) on Wednesday said it has launched a loyalty rewards program for its customers. The loyalty programme – Maruti Suzuki Rewards- will cover all passenger vehicle customers from Arena, Nexa and True Value outlets, MSI said in a statement.

Under the programme, customers would get a range of benefits on purchase of additional car, service, Maruti Insurance, accessories, customer referrals, and several other association benefits with the company, it added.

"This new loyalty program takes this spirit forward and brings together some of the finest benefits. It offers flexibility to the members to use the benefits as per their need and climb up the tier ladder of the loyalty program to avail special and exclusive benefits," MSI MD & CEO Kenichi Ayukawa said.

Under the program, customers will be classified into four tiers – Member, Silver, Gold and Platinum.

They will also be rewarded with badges, which will make customer's interaction with Maruti Suzuki even more rewarding and will give them a chance to unlock access to exclusive events and offers, the automaker said.

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[Nairrk]

Maruti Suzuki Subscribe car leasing introduced

• This leasing service is aimed towards individual buyers
• It has been launched as a pilot programme in Gurugram and Bengaluru
• There are a variety of Maruti Suzuki Arena and Nexa cars available with flexible tenures

Maruti Suzuki Subscribe is a new car leasing service that has just been launched in partnership with Orix. The service is part of a pilot programme rolled out in Gurugram and Bengaluru. This new leasing service differs from Maruti’s previous leasing schemes as it is aimed towards individual customers, and not corporate clients.

In short, this new service allows individual car buyers the ability to choose from a variety of Maruti Suzuki cars - including the variant of choice - for leasing. The carmaker is offering flexible lease tenure options such as 24, 36 and 48 months. Customers can extend the lease tenure if required by sending in a written request 30 days before the ongoing tenure ends.

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[Nairrk]

Maruti Suzuki completes 5 years of NEXA: 11 lakh customers, five models

Maruti Suzuki NEXA, a retailer network for Maruti’s premium car models, has completed five years of operations in the country. The retail chain today has over 11 lakh customers through its 370 showrooms spread across 200+ cities, which makes it the third-largest automobile retail brand (in terms of volume). Maruti Suzuki first launched the NEXA retail network in 2015. Maruti states that nearly half of NEXA customers are under 35 years. Having attracted a young demographic, NEXA introduced three of its pillars: NEXA MUSIC (for creation of new original English music), NEXA LIFESTYLE (for creation of new lifestyle experiences), and NEXA JOURNEYS (for creation of exclusive journeys). NEXA has collaborated with several artists through associations with platforms such as IIFA Awards etc.

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[Akash1886]

NEXA Celebrates 5 Inspiring years of delivering Innovative automotive experience to over 1.1 Million customers.​

• 3rd Largest Automotive channel with network of 370+ showrooms across 200+ cities
• 5 premium models IGNIS, Baleno, Ciaz, S-Cross and XL6
• Providing Innovative experiences through NEXA Music , NEXA Lifestyle, and NEXA Journeys

New Delhi, July 23, 2020

: NEXA, a game changer premium retail network from Maruti Suzuki, celebrates 5 years of providing unique experiences to delight over 1.1 million customers. Designed to offer a global car buying experience to customers, every NEXA experience is a testimony to unmatched hospitality, innovative technology and global lifestyle. With over 370 showrooms across 200+ cities, NEXA is the 3rd largest retail automobile brand (in terms of volume). NEXA persistently stays true to its philosophy of ‘creating the new to inspire the next’ by providing a premium experience to everyone who enters the world of NEXA.

Speaking on the occasion, Mr. Shashank Srivastava, Executive Director, Marketing and Sales, Maruti Suzuki India Limited, said, “NEXA marks the first initiative by an automobile company in India to go beyond selling cars and create a new format of retail experience for its customer. In these 5 years, NEXA, with its diverse range of products, intelligent brand associations and unique customer experiences has delighted over 1.1 million customers. NEXA is the 3rd largest retail automobile retail channel in India.”
He reinforced, “With NEXA, we are able to attract modern urban Indian consumer to Maruti Suzuki portfolio We are extremely grateful for the enormous trust placed in us by our customers As we move forward, it will be our constant endeavour to continue to reinvent and deliver the unique NEXA experience to our ever-evolving customers.”

Driven by innovation and the desire to go beyond everyday retail experience, the launch of NEXA in 2015 set a new benchmark in automotive retail.
NEXA has touched the imagination of young, urban and aspirational customers. Nearly half of NEXA customers are under 35 years and are well travelled & technologically savvy. NEXA introduced three pillars which catered to expectations of the discerning customers; NEXA MUSIC (Creation of New English Music that is Original and Inspiring),NEXA LIFESTYLE (Creation of new lifestyle experiences that are Avant Garde and Aspirational & NEXA JOURNEYS (Creation of exclusive Journeys that are Unique).

Staying true to its values of innovating through technology and sticking to its brand philosophy, NEXA launched Augmented Reality (AR). This platform allowed customers to effectively and efficiently explore products in a digitalised format. Additionally, NEXA range offers best-in-class technologies such as Smart Hybrid, Suzuki Connect, Smartplay Infotainment System, NEXA Safety Shield to its customers.

5 glorious years and counting - NEXA continues to grow as a lifestyle brand that supports creators of today in the world of music, fashion and beyond. Focused to discover the unexplored, NEXA collaborated with best of artists through associations with prestigious platforms such as IIFA Awards etc.

Additionally, NEXA launched, first-of-a-kind initiative, NEXA Music which celebrates home grown artists in the space of original English music. Inspired by A.R. Rahman & others renowned artists NEXA Music released 29 Original English Songs and Music Videos which garnered more than 50 million views on YouTube.

Regards
Akash

 

[Nairrk]

Maruti Suzuki Alto Sales Cross 40 Lakh Mark

The Maruti Suzuki Alto is one of the longest running nameplates in India, being on sale for the last 20 years. The brand has now crossed the 40 lakh sales mark in August 2020 and has been the first car to 76 per cent of its buyers. The Alto has also been the bestselling model in India for the last 16 years consecutively. It is one of the most affordable, frugal and low maintenance cars sold in India and hence its sales have marginally surged after easing off of the lockdown, owing to the rise in demand for personal mobility and more so for entry-level cars.

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[Nairrk]

Maruti Suzuki Will Shift Its Gurugram Plant To A Larger Plot In Haryana

Maruti Suzuki can be shifting out of its Gurugram plant and is on the lookout for a brand new plot of land in Haryana. Although the corporate had beforehand mentioned that it’s open to maneuver to different states as effectively, Maruti’s chairman – R.C. Bhargava has confirmed to the Instances Of India (TOI) in a press release that the brand new plant can be arrange in Haryana itself. The Haryana authorities too has already supplied three plots of land to Maruti rather than the Gurugram plant.

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[Nairrk]

Maruti Suzuki Launches Car Subscription Plans In Pune And Hyderabad

Maruti Suzuki has ventured into the car subscription space with its new subscription pilot program in a bid to offer flexible and easy car ownership experience to its customers. The company has tied up with Myles Automotive Technologies to launch Maruti Suzuki Subscribe as a pilot project in select Indian cities - Hyderabad and Pune. Models like the Swift, Dzire, Vitara Brezza and Ertiga from Maruti Suzuki Arena and the new Baleno, Ciaz and XL6 from Nexa will be available on lease basis for a period of 12, 18, 24, 30, 36, 42 and 48 months.

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[Nairrk]

Maruti Suzuki Eeco Reaches 7 Lakh Sales Milestone In 10 Years

The Maruti Suzuki Eeco has reached a new milestone as the company has sold 7 lakh units in the last 10 years. The Eeco was launched in 2010 and Maruti Suzuki sold over 1 lakh units of it in just two years. The sales continued with an upward trend steadily and in 2014 Maruti again sold 1 lakh units of the Eeco as its demand kept growing in the cargo market. Catering to this demand, the company launched a new Cargo variant of the Eeco in 2015 and then went on to sell over 1 lakh units of the Eeco consecutively in the next three years, selling a total of 5 lakh units by 2018.

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[Nairrk]

‘Apne Calculate Kiya Kya‘ - New campaign from Maruti promoting petrol cars - See the TVC

 

[Nairrk]

Maruti Suzuki Alto Completes 20 Years In India

The Maruti Suzuki Alto has completed 20 years in the Indian automotive market. Launched in the year 2000, the Maruti Suzuki Alto was an immediate success in India. Since then, it has been India's number one selling car for 16 consecutive years and being the company's most affordable offering has definitely helped it achieve that. Having sold over 40 lakh units of the Alto in India, Maruti Suzuki has also exported it to more than 40 countries across the globe to markets like Latin America, Africa and South Asia.

The Maruti Suzuki Alto was the first BS6 compliant entry-level car in India to comply with the latest safety features including crash and pedestrian safety regulation. The car is offered with a choice of petrol and factory-fitted CNG option with a fuel economy of 22.05 kmpl (petrol) and 31.56 km per kg (CNG).

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[Nairrk]

Suzuki Motor Gujarat Plant Crosses The 1 Million Production Milestone

Suzuki Motor Gujarat (SMG), a subsidiary of Suzuki Motor Corporation announced that the manufacturing facility has crossed the one million production milestone. The company hit the one million units on October 21, 2020, and managed to achieve the landmark figure in just three years and nine months, since operations began in February 2017. SMG has become the fastest production plant of Suzuki to hit the one million units volume globally. The Suzuki Gujarat facility is located in Hansalpur and caters to domestic and export demands for the automaker.

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[Nairrk]

Maruti Suzuki Baleno Breaches 8 lakh Sales Milestone In Under 5 Years

The Maruti Suzuki Baleno has recently crossed the 8 lakh sales milestone in under 5 years. The premium hatchback, which went on sale in India back in October 2015, is claimed to be the fastest car to reach the 8 lakh sales milestone in India, which it did in a record time of 59 months. In addition to reviving the popular Baleno marque in India, the car was also the second model to be launched under the company's Nexa retail channel, and it continues to be Nexa's best-selling model till date, with an average of nearly 15,000 units a month. In fact, in September 2020, the company sold 19,433 units of the Maruti Suzuki Baleno. Exclusively manufactured in India, Baleno is also exported to other markets like - Australia, Europe, Latin America, Africa, Middle-East and South-East Asia.

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[Nairrk]

Maruti Suzuki Introduces New Festive Edition Variants On The Alto, Celerio And WagonR

Bringing more value for customers in its entry-level range of offerings, Maruti Suzuki India Limited has introduced the new Festive Edition kits on the Alto, Celerio and WagonR hatchbacks. The new offerings come with accessories that offer new styling elements and features over the standard variants. The Maruti Suzuki Alto Festive Edition kit adds a Pioneer touchscreen music system with 6-inch Kenwood speakers, security system, dual-tone seat covers and steering wheel cover. The Festive Edition kit is priced at ₹ 25,490 over and above the standard price of the Alto.

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[Nairrk]

Maruti sells 2 lakh cars through digital-only channel, boosts online presence

Maruti Suzuki on Monday informed that its online sales channel, first launched in 2018, has been witnessing increased traction with each passing month and that the company had sold 2 lakh units since April of 2019 through digital means alone. The country's largest car maker informed that more than 1,000 dealerships have been integrated into its digital sales channel and that it sees the share of virtual retail spaces growing further in the times to come.

Underlining how dealer websites have been witnessing increased user traffic, Maruti Suzuki informs that it has seen a five-fold increase in sales through digital means which now stand at 20% of total sales. Covid-19 related factors have resulted in digital enquiry exceeding 33% in the last five months.

The car maker highlights that a solid technology backend and a data-driven Hyperlocal marketing approach have enabled it to reach to the masses while ensuring a personalized experience to each user who has the facility of one-to-one communication channel. "Customers first research online and then buy at the physical dealerships. While online experience provides the complete spectrum of information to the customers, at the last mile the customers seek assurance of the deal from their trusted dealer advisors," says Shashank Srivastava, Executive Director, Marketing and Sales, Maruti Suzuki India Limited. "Interestingly, customers who enquire through our digital channel end up purchasing a car within 10 days. This reaffirms that with a robust online to offline platform executed by a digitally enabled salesforce, converting digital enquiries into sales becomes easier."

A Google Auto Gear Shift India 2020 report recently stated that around 95% of new cars sales in the country are digitally influenced. As such, a strong online presence is being widely recognized as a crucial way to reach out to prospective buyers. While OEMs like Maruti Suzuki, Hyundai and a few others also bolstered their respective online sales platforms before the pandemic, the Covid-19 outbreak saw others doubling down on their online presence as more and more people have now started to make purchases from the comfort of their homes.

There are many who still identify a high-value transaction involving a vehicle as a massive decision but the facility to browse through products online, check specifications, interact virtually with a sales executive and order a test drive at a convenient location is fast making the digital option more viable than it has ever been in the past.

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