The main reason has to do with the airflow over the vehicle.
In a hatch back, there is a -ve pressure zone at the back of the vehicle, which means that a lot of dust kicked up can accumulate over this area. As such, it becomes a necessity to clean it.
In a sedan, the -ve pressure zone is modified by the more streamlined flow of the air over the back of the car, and there is very little dust accumulated here. In fact, a wiper would only disturb the airflow, and create unwanted eddies.