TVS Apache RTR 310 Launched: Price Starts From ₹2.42 Lakh

[Nairrk]

TVS Motor Company added a new bike to its Apache series, the Apache RTR 310, that will take on the Honda CBR300R and KTM Duke 390. The company is also targeting to export 25,000 units of this bike in the first year.

Priced at Rs 2.42 lakh, the bike has been positioned competitively considering its BMW counterpart costs Rs 2.85 lakh, the Honda CBR300R costs around Rs 2.7 lakh and the KTM Duke 390 costs close to Rs 3 lakh.

The bike will be exported to Latin America, ASEAN and European markets. K N Radhakrishnan, director and CEO of TVS Motor Company, said, "The Apache RTR 310 is a significant milestone for TVS Motor Company. The bike is designed to deliver a thrilling riding experience and we are confident that it will be well-received by customers globally." Radhakrishnan said they plan to export 25,000 units of this bike in the first year of its launch. TVS is planning to launch the Apache RTR 310 in Europe next year. The company is confident the bike will be successful in the European market. The bike is expected to help the company increase its market share in the premium motorcycle segment.

TVS logged sales of 346,000 units of bikes in the premium segment last year, and the Apache RR310 model sold close to 6,000-7,000 units. The company aims to double sales. The bookings for the bike opened on Wednesday and deliveries will commence by the end of the month. With this launch, TVS aims to double the sales of the 310 cc premium bikes, which also includes the RR310.

News credit: Business Standard

 

[Nairrk]

TVS Apache RTR 310 refined, comfort improved via service camp

TVS recently held a camp for owners of the Apache RTR 310 in Bengaluru and has peppered the motorcycle with some small but significant changes.

1. Heavier bar-end weights now installed to quell vibrations
2. Reduced lag during throttle roll off via software update
3. Quickshifter wiring rerouted to eliminate random cut-offs

TVS calls this the Carecraft camp, where it performed a number of updates on the RTR 310, ranging from electronic to comfort to mechanical.

Let’s start with the comfort-related updates. The rider seat cushion was changed and the new one is claimed to have better foam density. The foam packing, which is placed on the inner side of the fuel tank mounting was also changed, and TVS says the density has been modified to absorb vibrations better and fit better. The bar-end weights were changed to slightly heavier units to absorb vibrations better.

Coming to the electronic updates on the flagship Apache naked, the ECU software was changed to reduce the lag during throttle roll off. The software update also aims to improve throttle response. Additionally, the quickshifter’s wiring routing was also changed to eliminate random cut-offs mid-ride, which seemed to happen on multiple customer units.

These issues were things we pointed out when we first rode the Apache RTR 310 last year and it’s encouraging to see TVS attempt to proactively work towards improving customer bikes. These updates should make the RTR a more comfortable and refined machine, although we’ll reserve final judgement until we can ride the updated bike.

Autocar