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To commemorate Etios Liva’s first anniversary, Toyota Kirloskar has launched the Liva TRD Sportivo Limited Edition. This model is especially designed by Toyota Racing Development Team (TRD) in Japan. It is available in both, Petrol and Diesel at price range of Rs.5,23,691 and Rs. 6,32,281 (Ex. Showroom, Delhi) respectively. Being a limited edition, only 1,200 units are produced which will be on sale until October 2012. The car is available in two colour options: White and Ultramarine Blue.
Limited Edition Features:
> “TRD Sportivo” Chrome Badge
> “Gun-Metal” Finish 15” Alloy Wheels.
> Roof Ornament and Body Side Graphics.
> TRD Sports Package (Side Skirts, Two Tone Bumper, Spoiler).
> New Seat Fabric with “TRD Sportivo” logo and Silver Shift Knob.
Drive Safe,
350Z
Limited Edition Features:
> “TRD Sportivo” Chrome Badge
> “Gun-Metal” Finish 15” Alloy Wheels.
> Roof Ornament and Body Side Graphics.
> TRD Sports Package (Side Skirts, Two Tone Bumper, Spoiler).
> New Seat Fabric with “TRD Sportivo” logo and Silver Shift Knob.
Hiroshi Nakagawa said:
“We are glad to introduce Liva TRD Sportivo Limited Edition, on the occasion of the first anniversary of Etios Liva. Etios and Etios Liva have been doing well and our vision, to see growing number of Toyota happy customers and Toyota families, is beginning to materialize. We will soon begin the domestic production of engine and transmission in the third quarter of 2012 and early 2013 respectively, at our facility in Toyota Kirloskar Auto Parts. We also exported the first batch of Etios series to South Africa in April this year. We thank our customers for their appreciation of Etios and Etios Liva and look forward to their feedback to continuously improve upon the product.”
Sandeep Singh said:
“The Liva TRD Sportivo Limited Edition is a trendy and sporty vehicle for the ever enthusiastic and vibrant youth of today. It will offer product exclusivity and excitement thus enhancing the ownership experience and image of the Etios Liva. TKM has undertaken many active steps to cater to the youthful market and this is just one such initiative to further our efforts. Our Waku Doki campaign takes the Toyota experience to a different level. Waku Doki is a Japanese phrase, short for Waku Waku Doki Doki, which literally means “heightened anticipation and excited heart thumping”. Loosely translated, it means “an exciting adrenaline rush. Cars should not just be for mere transportation, they are dreams come true, that provide a joyful experience to its owners and their families, on every single day of their lives. We hope the Liva TRD Sportivo Limited Edition along with our remaining product range will offer our customers a waku doki Toyota experience.”
Drive Safe,
350Z