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Elon Musk gave up on the CEO position at Twitter a couple of months back and has been overseeing the roles of product design and new technology at the company. Now, Musk alongside the current CEO of Twitter have announced that the app is now being rebranded to X, a letter that has played a significant role in Musk’s journey so far. Musk has already vocalised his plans of turning Twitter into the ‘Everything app’ and renaming it to X seems to be a step in that direction.
Twitter has went through numerous changes since Musk sat in the driving seat last year and the rebranding to X seems to be the biggest change yet, which will completely change the identity of the app, bringing an end to the microblogging platform’s character as we know it now.
Twitter CEO also talked about the change via her account where she tweeted that X will be powered by AI. “X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities”, she says.
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