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MG has launched its much-awaited Windsor EV in the Indian car market, starting at an attractive ₹9.99 lakh (ex-showroom). This new model is MG's third electric vehicle (EV) offering after the ZS EV and Comet EV, but it introduces a new dimension with the company’s Battery as a Service (BaaS) program.
Interestingly, this innovative approach allows customers to purchase the vehicle at a lower initial price while opting for a battery rental of ₹3.5 lakh, which can significantly reduce upfront costs.
Bookings for the MG Windsor EV will open on October 3, with deliveries scheduled to begin on October 12, 2024. This launch marks MG’s first release since JSW acquired a partial stake in its Indian subsidiary. Positioned as a crossover utility vehicle (CUV), the Windsor EV blends the best attributes of a sedan and an SUV, offering a unique proposition in the crowded EV market.
The Windsor is available in three trims: Excite, Exclusive, and Essence; and four colours: Starburst Black, Pearl White, Clay Beige, and Turquoise Green. The Windsor has the typical stance and shape of an MPV, but it accommodates only five passengers across two rows, essentially resembling a larger hatchback. Its design is minimalist, with flush door handles, clean surfaces, and full-width LED light bars at both ends. The Windsor has a stepped front-end design with the headlamps mounted on the bumper, adding to its unique aesthetics. The Windsor rides on 18-inch alloy wheels with a stylish 5-spoke design.
The interior is finished in black with copper highlights. The dashboard is dominated by a large 15.6-inch touchscreen infotainment, there’s a free-floating 8.8-inch digital instrument cluster and the front seat backrest can be fully reclined for what is called the “aero lounge seats” with 135 degrees reclines.
What’s unique for the Windsor in India is that it thankfully gets physical buttons for the HVAC controls that sit just below the central screen; overseas, all in-cabin controls in the Windsor are cramped into the screen. Other equipment highlights include wireless connectivity for Android Auto and Apple CarPlay, wireless charging, rear AC vents, powered front seats, 9-speaker Infinity sound system, wireless phone charging, panoramic glass roof and ambient lighting. Safety features include six airbags, ABS with EBD, all four disk brakes, front and rear parking sensors, ESC, and a 360-degree camera.
The Windsor is powered by a 38kWh LFP battery with prismatic cells that has a claimed range of 331km. The front axle mounted motor produces 136hp and 200Nm of torque. The Windsor also gets four driving modes – Eco+, Eco, Normal and Sport. MG claims the Windsor is compatible with fast charging at 45kW, using which the batteries can be juiced up from 0 to 80 percent in 55mins. It will also be available with 3.3kW and 7.7kW AC chargers which can charge the battery from 0 to 100 percent in about 14 hours and 6.5 hours, respectively.
MG is offering a lifetime warranty for the battery with unlimited kilometres for first buyers of the vehicle. The company is also offering free public charging for the first one year.
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