Mercedes-Benz India: Facts & Figures

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Mercedes-Benz India has delivered 4,101 units in Q3 2021.



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Mercedes-Benz has inaugurated a new workshop under “MAR 2020” brand presentation, which is based on: Design, Architecture, Customer Oriented Processes & Digital Enhancements.

This is the 4th workshop of Mercedes-Benz in Bengaluru; Mercedes-Benz is now present in 47 cities across India with close to 100 customer-touch points.

This workshop is setup with investment of Rs.4.5 crores and is spread across 20,000 sq.ft. There are 50 professionally trained staff, 11 bays and annual service capacity of 4,500+ cars.















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Press Release:

India’s largest luxury carmaker Mercedes-Benz today inaugurated a state-of-art new workshop facility of Akshaya Motors, at Bengaluru’s prime location of Hosur Road. This is Mercedes-Benz’s first facility in the southern market based on MAR 2020, the new brand presentation of the Three Pointed Star. MAR 2020 brand presentation includes a combination of spatial design, innovative advisory processes and the introduction of digitalization in service, ensuring ‘Best Customer Experience’.

Mr. Martin Schwenk, Managing Director & CEO, Mercedes-Benz India and Mr. Shekhar Bhide, Vice President, Customer Services & Corporate Affairs, Mercedes-Benz India in presence of Dr. MP Shyam Shetty, Managing Director, Akshaya Motors inaugurated the new service facility of Akshaya Motors in Bengaluru today.

Martin Schwenk, Managing Director and CEO, Mercedes-Benz India commented, “2021 has been an important year for Mercedes-Benz India in terms of introducing some benchmark customer service initiatives. From introducing industry best 8 years warranty for the new generation cars, to the introduction of MB Value Service, we strive to provide hassle free ownership experience to our customers. The addition of this new service facility will further support our customers with all service requirements in this market”

He further added, “Karnataka continues to be an important market for Mercedes-Benz India and Akshaya Motors is an integral part of our success story in this market. The new workshop is strategically located and equipped with end-to-end service solutions for our customers in the area. It is Mercedes-Benz India’s first ‘MAR 2020’ facility in South India, underlining the new retail presentation focusing on Design & Architecture, Format & Structure, People & Processes and Digitization. The new service facility with a combination of digital and physical elements will create a true luxury ownership experience for our Bengaluru customers.”

MAR 2020 is a modern retail presentation format from Mercedes-Benz implemented across the globe. It offers a unique experience with the combination of the digital and physical worlds. The new modern design and signature architecture enable seamless customer journey. With the new format, people’s role and processes are realigned to ensure seamless coordination between various touchpoints and operations, for higher customer convenience. The modern format creates an enriching ownership experience for our customers with state-of-the-art concepts and designs.

MP Shyam Shetty, Managing Director, Akshaya Motors said, “We are proud of our association with Mercedes-Benz and excited to further expand our service network to delight our discerning customers. Akshaya Motors has rich experience in luxury automotive business and our customer centricity has been key to the success over the years. Since 2011, we have sold more than 4800 Mercedes-Benz vehicles and rendered 49,000 Star Services. Today, we employ a 198-member team to deliver the Star Experience across all our touch points. We are confident of delivering and fulfilling the needs of customers with this new state-of-the-art workshop in Bengaluru. This modern luxury workshop, aligned to the new brand presence of Mercedes-Benz will offer an unparalleled vehicle ownership experience.”

Highlights of Mercedes-Benz Akshaya Motors Workshop:

• Akshaya Motors’ third workshop is based on the new brand presentation in Retail of Mercedes-Benz with a focus on the four pillars of Design, Architecture, Customer oriented processes, and Digital

• First-of-its-kind service lobby, where customers directly arrive with their cars inside the facility and are received by Star Assistants for next planned steps

• Investment of Rs. 4.5 crores | Spread across a massive area of approx. 20,000 sq. ft.| 50 professionally trained staff |11 service bays (of which 6 productive PMGR) | Can service 4500+ cars per year

• The workshop can service all models of Mercedes-Benz passenger cars including EQC

Mercedes-Benz Premier Express Prime 2.0:

Mercedes-Benz also relaunched its popular Premier Express Prime 2.0 (PEP 2.0) service programme with the inauguration of the new service facility at Akshaya Motors. With PEP 2.0 customers can now get their Mercedes-Benz services under three hours. If not completed in 3 hours, the service will be offered free of cost* (Conditions apply). This service initiative will be rolled-out in phases across the country, covering 18 outlets in 11 cities by Q1 2022.

Services covered under Premier Express Prime are:

• Service A type - Oil and oil filter check and replacement, Brake Fluid replacement, Dust Filter Replacement, Wheel rotation, Coolant Antifreeze mixture ratio check, Washing, Interior & Exterior Cleaning

• Service B type - Oil and oil filter check and replacement, Brake Fluid replacement, Dust Filter Replacement, Wheel rotation, Coolant Antifreeze mixture ratio check, Washing, Interior & Exterior Cleaning, Fuel Filter check, Air Filter replacement.

• Diesel Fuel filter | Brake discs and Brake pads | Wheel Balancing

• This entire customer service journey has been made completely digital by incorporating with Mercedes DSD Nxt

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Mercedes-Benz India delivered 11,242 units in 2021 opposed to 7,893 units in 2020, registering a 42.5% YoY sales growth. The brand says “You First” is their motto for 2022. More details in the press release below.

Highlights of 2021:

• Highest Selling Model: Mercedes-Benz E-Class LWB
• Highest Selling SUV: Mercedes-Benz GLC
• Highest Growing Segment: AMG and Dream Cars With 101% Growth
• Total Order Bank of 2021: 3000+ Units
• Models Waitlisted: GLA, GLC, GLE, GLS, A-Class, E-Class & S-Class

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Press Release:

India’s largest luxury car brand Mercedes-Benz continued its firm leadership position in the country’s luxury car segment for a record seventh year in a row. In an unprecedented year that witnessed pandemic related challenges to business, Mercedes-Benz significantly improved its sales performance retaining customer loyalty for its robust product portfolio. Mercedes-Benz India delivered 11,242 units in the January-December 2021 period, registering a strong 42.5% Y-o-Y sales growth, underlining a significant volume recovery from 2020.

Martin Schwenk, Managing Director & CEO, Mercedes-Benz India commented, “We are excited with our performance that entailed sales recovery and increased our market share, in a year that was largely unprecedented and posed multiple challenges to the industry. We were successful in exciting the market with regular product introductions and earned customers’ confidence with our new business model- Retail of the Future. The year 2021 remains a strong foundation for creating a robust and sustainable roadmap for the future, reiterating the overwhelming trust and loyalty of our customers, who preferred a Mercedes-Benz to other brands.”

“2022 will be another milestone year as we aim to lead the luxury EV segment by expanding our EV portfolio with the debut of the first-ever all-electric luxury sedan from Mercedes-Benz, the EQS. The EQS, designed to exceed all customer expectations, has already created a global benchmark as an all-electric futuristic luxury EV. After pioneering the localization of performance vehicles in India with the AMGs, we have decided to start the local production of the EQS, a step in the right direction for us towards mainstreaming luxury EVs. We are confident the start of local production of the EQS will be pivotal in driving the penetration of luxury EVs in the market, and reiterates our ambition to lead the luxury EV segment in the country firmly.” elaborated Mr. Schwenk.

Sales volumes remained constricted by substantial challenges in the supply side triggered by the pandemic in Q2, while the semi-conductor shortage largely affected the entire Q4 deliveries.

You First! Theme for Mercedes-Benz India in 2022:

Mercedes-Benz today unveiled its 2022 motto of ‘YOU First’. While ‘YOU’ underlines Mercedes-Benz India’s commitment to all its stakeholders comprising Customers, Franchise Partners, Employees and the Community at large; ‘First’ places them foremost in priority.

Customers:

• New products across Mercedes-Benz brand and AMG, Maybach and EQ sub-brands
• Latest technologies including MBUX Hyperscreen and Mercedes me connect services
• Curated customer service including best-in-class warranty programmes
• Ease, convenience and trust of an omni-channel customer journey through ROTF model
• Luxury retail experience with the roll-out of Modern Architecture in Retail format

Franchise Partners:

• Ensuring profitable, sustainable and efficient business with ROTF model
• Preparing them for a sustainable future with gradual shift to electric mobility
• Driving upskilling programs for Franchise Partners, to service upcoming products from the EQ brand
• Reiterating their significance as strong connect between the customers and the brand under ROTF business model

Community:

• Initiatives towards driving sustainability of the local community | Driving ‘sustainable luxury’ goals with transition to e-mobility with EQS | 100% green power for Production unit

Employees:

• Extending vaccination support to all employees and their family members
• Development of a strong talent pool with relevant skilling and upskilling opportunities
• Creating a diverse, inclusive and welcoming workspace

New products planned across Mercedes-Benz, Maybach, AMG and EQ portfolio:

In 2022, Mercedes-Benz strongly reiterates its electric ambition in India and will launch the first-ever all-electric luxury sedan, the EQS for Indian customers. Over the course of the year, the company will also commence the local production of this luxury EV in India. As a part of its product offensive for the Indian customers in 2022, Mercedes-Benz will launch some of the most desirable and exhilarating products such as the exquisite new S-Class Maybach and EQS along with many other exciting offerings from the AMG portfolio.

2021 key sales highlights:

• Highest selling Mercedes-Benz model: Long wheelbase E-Class
• Highest selling SUV: GLC
• Highest growing segment: AMG and Dream cars with a growth of 101%
• Total order bank of 2021: 3000+ units
• Models waitlisted: GLA, GLC, GLE, GLS, A-Class, E-Class and S-Class

(All figures of Mercedes-Benz India are that of retail sales)

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Mercedes-Benz India retailed 4,022 units in Q1 2022, recording a growth of 26% over Q1 2021 (3,193 units). Some other highlights include:

• AMG and Super Luxury Cars portfolio grew by 35%.
• GLC emerges as the highest-selling SUV in Q1 2022, followed by the GLA, GLE and GLS.
• E-Class LWB remains the highest-selling model while A-Class Limousine and New S-Class highlighted a strong demand for the limousines.
• CKD sedans waitlist: A-Class Limousine: 2-3 months, E-Class: 2-3 months | S-Class: 3-4 months | S-Class Maybach S580: 4-5 months.
• CKD SUVs waitlist: GLA: 4-5 months | GLC: 1-2 months | GLE: 4 months | GLS: 8-11 months

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Press Release:

India’s leading luxury carmaker Mercedes-Benz today announced delivery of 4022 new Mercedes-Benz cars to customers in the January-March 2022 period, underlining the firm leadership of the Three-Pointed Star in the Indian luxury car market. The company recorded a growth of 26% over Q1 2021 supported by bullish sales and market recovery supported by launch of new desirable products, a seamless omnichannel luxury experience created for customers through the ‘direct to customer’ sales model- ROTF, flexible financing programmes and overall positive customer sentiments.

The Q1 sales growth is also achieved against the backdrop of continuing semi-conductor shortage, global supply chain challenges and increasing operating cost for the company. Mercedes-Benz ended Q1 2022 with a highest-ever order bank of 4000+units as it strives to produce more cars and reduce the current waiting list for its products.

Martin Schwenk, Managing Director & CEO, Mercedes-Benz India commented, “We are excited with our sales performance achieved in Q1 2022, laying a strong foundation for a long- term sales recovery. This achievement becomes important in context of continued intense headwinds like semi-conductor shortage, global supply chain disruptions and rising input costs. The Q1 performance firmly reiterates customers’ clear preference for luxury experience offered by Mercedes-Benz and the brand’s leadership position in the Indian luxury market.

The overwhelming customer response can also be attributed to a fine combination of our superior product portfolio and an enhanced retail experience implemented through ROTF, which offers full transparency on price and offers a seamless omnichannel experience. We will continue exciting the market with introduction of most desirable products and superior luxury experience in retail, in Q2.”

“With the highest order bank in our history, we are confident of continuing this growth momentum in the coming months. However, we sincerely regret the delays in the deliveries to our customers, due to the ongoing challenges in the global supply chain. Our top priority remains to deliver our customers their cherished Mercedes-Benz at the earliest, and strive to reduce the waiting period significantly.” added Mr. Schwenk

Q1 2022 sales insights:

• The E-Class LWB sedan remains the highest selling model for Mercedes-Benz in Q1 2022
• The GLC remains the highest selling SUV, closely followed by the GLA and GLE luxury SUVs
• Positive response to new models launched in 2021: Strong demand for the A-Class limousine, E-Class LWB, New GLA
• Huge demand for the ‘Best car of the World’- the all-new S-Class, which won ‘Luxury Car of the Year’ awards across platforms including the ICOTY 2021
• The AMG and Super Luxury Car portfolio grew by 35% in Q1 2022

Current waitlist of key CKD models (depending on markets):

Sedans:

A-Class Limousine: 2-3 months | E-Class: 2-3 months | S-Class: 3-4 months | S-Class Maybach S580: 4-5 months

SUVs:

GLA: 4-5 months | GLC: 1-2 months | GLE: 4 months | GLS: 8-11 months

(All figures of Mercedes-Benz India are that of retail sales)

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Mercedes-Benz has expanded its “Premiere Express Prime” service at 25 locations across India. It ensures that customers get their car serviced within 3 hours.

If not completed in 3 hours, the service is offered complimentary. The brand has also extended ‘Fast Lane Body and Paint’ program to 22 locations for customers to avail specified accidental repairs under 3 days.

The cities for “Premiere Express Prime” service include Delhi NCR, Mumbai, Pune, Surat, Ahmedabad, Bangalore, Hyderabad, Chennai, Coimbatore, Calicut and Thrissur.



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Press Release:

India’s largest luxury carmaker, Mercedes-Benz India today announced the extension of its innovative service program ‘Premiere Express Prime’ to a total of 11 cities and 25 Franchise Partner locations. The company has also extended ‘Fast Lane Body and Paint’ program to 22 Franchise Partners locations. Both these programs display Mercedes-Benz India’s commitment to deliver fast and reliable services to customers who are hard-pressed for time.

‘Premier Express Prime’ (PEP) is an industry-first after-sales initiative for Mercedes-Benz customers saving them precious time and ensuring customer vehicles are at their disposal in the shortest possible timeframe. With PEP, customers can have their vehicles serviced in 3 hours straight. If the service is not completed within stipulated time, the Mercedes-Benz Franchise Partner will be offer it complimentary to the customer.

Martin Schwenk, Managing Director & CEO, Mercedes-Benz India said, “We roll-out ‘Premiere Express Prime’ with the aim to offer service differentiation to our customers by providing fast and reliable service for a hassle-free ownership experience, that complements the world-class products in our portfolio. We are delighted to roll out this program in 25 locations spanning across key markets offering a convenient solution to the customers. The commitment of our Franchise Partners to create the necessary infrastructure and allocate expert workforce for this program as well as for ‘Fast Lane B&P’, underlines our focus on service excellence. Their support has helped us cascade the agile services rapidly across multiple outlets and uphold our commitment to the customers. We will introduce this program to even more Franchise Partners in a phase-wise manner spanning over 2022-23.”

The implementation of these programs is possible due to the dedicated infrastructure within the service centers comprising dedicated bays, tools & equipment. A dedicated team for ‘Premier Express Prime’ comprising one Team Leader and two Certified Maintenance Technicians ensures quick servicing turnaround.

Key highlights of PEP:

‘Premier Express Prime’ covers both major and minor periodic maintenance services, along with need-based replacement parts like Brake discs/ pads, fuel filters, etc. However, it excludes major repairs, warranty jobs, or servicing of high-performance AMG models
The service can be availed from the comfort of a customer’s home with Mercedes-Benz Digital Service Drive Next (DSD Nxt) digital solutions

‘Fast Lane Body and Paint Repairs’ services:

In case of accidents, ‘Fast Lane Boy and Paint Repairs’ covers insurance processes, specific accidental damages on vehicles fixed in as less as 3 days or earlier, depending on the severity of the damage. Mercedes-Benz India ensures this quick turnaround time by optimizing operations, cutting downtimes, and employing faster-drying components while maintaining high repair work standards.

EQ Readiness:

In its bid to build Electric Vehicle (EV) readiness across all touch points, Mercedes-Benz India recently introduced the Electric Vehicle Module in its popular ADAM course
48 workshops of Mercedes-Benz India are equipped to handle Electric Vehicle with MB Academy certified resources at the workshop.

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Mercedes-Benz has inaugurated the 5th “Auto Hangar” workshop in Mumbai. It’s spread across 11,000 sq.ft with 10 bays and has an annual capacity to service 3600+ cars.

The Auto Hangar’s facility comes with Mercedes-Benz’s Premium Express Prime 2.0 service, with which customers can have their cars serviced under 3 hours.

Mercedes-Benz is now present in 47 cities across India with a network of over 126 touch points.



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Press Release:

India’s largest luxury carmaker Mercedes-Benz today, inaugurated a state-of-art new workshop facility of Auto Hangar in Mumbai’s prime location of Vile Parle. With ‘MAR 2020’ global retail presentation, the Auto Hangar Vile Parle service center aims to deliver a luxury customer experience to the growing Mercedes-Benz customer base in the financial capital. The Three-Pointed Star’s popular retail format is based on four pillars, which include Design, Architecture, Customer oriented processes, and Digital enhancements, providing the customer an immersive luxury brand experience.

Martin Schwenk, Managing Director & CEO, Mercedes-Benz India, Shekhar Bhide, Vice President, Customer Services & Corporate Affairs, Mercedes-Benz India and Mohan Mariwala, Managing Director, Auto Hangar inaugurated the ‘MAR 2020’ workshop in Vile Parle, Mumbai.

Inaugurating the world-class service center, Martin Schwenk, Managing Director and CEO, Mercedes-Benz India commented, “With the inauguration of this new Auto Hangar ‘MAR 2020’ service center, we firmly underline our promise of offering a distinct service differentiation to our valued customers. Mercedes-Benz is determined to provide customers with the best infrastructure, people and innovation, and the Auto Hangar ‘MAR 2020’ service facility is a benchmark for a luxury service center. The workshop is strategically located in the prime location of Vile Parle and boasts of industry-first initiatives such as Premier Express Prime.”

Martin Schwenk further added, “Mumbai remains one of our largest markets and ‘Auto Hangar’ has been our long-term partner and an integral part of the brand’s success story in this market. The new workshop will enhance customer experience through a combination of spatial design, innovative advisory processes and the introduction of digitalization in advice, sales and service. With the support of Auto Hangar team, we are committed to provide our customers with the best service experience which complements the world-class products and technology we offer them. On the occasion of 25 years of our partnership, I would like to express my thanks to Mohan Mariwala and the entire Auto Hangar team for their continuous support.”

‘MAR 2020’:

A modern retail presentation format from Mercedes-Benz was implemented across the globe. It offers a unique experience with the combination of the digital and physical worlds. The new modern design and signature architecture enable a seamless customer journey. With the new format, people’s role and processes are realigned to ensure coordination between various touchpoints and operations, for higher customer convenience. The modern format creates an enriching ownership experience for our customers with state-of-the-art concepts and designs. Mohan Mariwala, Managing Director, Auto Hangar said, “Mercedes-Benz is the most iconic automotive brand globally and we are extremely proud to share our journey with the Three Pointed Star in India for the last 25 years. In these years, we have delivered over 16500 cars to our discerning customers. With the opening of our new ‘MAR 2020’ workshop in the heart of Vile Parle, we are confident of delivering and fulfilling the service requirements of our customers in Mumbai. This modern luxury workshop, representing the brand’s new retail presentation, will offer an unparalleled vehicle ownership experience to our valued patrons in the city.” Highlights of the Mercedes-Benz Auto Hangar workshop:

• Auto Hangar’s 5 th workshop is based on Mercedes-Benz’s signature brand presentation in retail with a focus on the four pillars of Design, Architecture, Customer oriented processes, and Digital

• This is the first ever ‘MAR 2020’ workshop in the Western Region. With this, we have a total of 4 ‘MAR 2020’ outlets which boast of the latest design language from Mercedes- Benz

• Investment of INR 4.8 crores| The facility is spread across 11,000 sq. ft. with 10 bays| Capacity to service over 3600 cars per year

Mercedes-Benz Premier Express Prime 2.0:

• Mercedes-Benz also introduced its popular Premier Express Prime 2.0 (PEP 2.0) service programme with the inauguration of the new service facility at Auto Hangar.

• With PEP 2.0, customers can have their cars serviced in under 3 hoursii. If the service is not completed in the stipulated time, then the franchise partner will offer the service complimentary.

Services covered under Premier Express Prime are:

• Service A type - Oil and oil filter check and replacement, Brake Fluid replacement, Dust Filter Replacement, Wheel rotation, Coolant Antifreeze mixture ratio check, Washing, Interior & Exterior Cleaning

• Service B type - Oil and oil filter check and replacement, Brake Fluid replacement, Dust Filter Replacement, Wheel rotation, Coolant Antifreeze mixture ratio check, Washing, Interior & Exterior Cleaning, Fuel Filter check, Air Filter replacement

• Diesel Fuel filter | Brake discs and Brake pads | Wheel Balancing

• This entire customer service journey has been made completely digital by incorporating Mercedes DSD Nxt.

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Mercedes-Benz has recorded its highest-ever Q2 sales in India. The brand retailed 7,573 units between January-June, opposed to 4,857 units in same period of 2021, marking a growth of 56%.

The E-Class LWB remained the single highest selling model for Mercedes-Benz while New C-Class continues its strong market demand and contributes to the volume growth.

On the other hand, GLC remains the highest selling SUV for Mercedes-Benz in India followed by the GLA. Sharing below the current waitlist for key CKD models:

A-Class Limousine: 2-3 Months | C-Class: 2-3 Months | E-Class: 2-3 Months | S-Class: 3 Months | S-Class Maybach S580: 4-5 Months | GLA: 4-5 Months | GLC: 1-2 Months | GLE: 4 Months | GLS: 10-11 Months.



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Mercedes-Benz India to consider accelerating localisation and launch plans Of EVs

On August 25, Mercedes-Benz India recorded 2,46,000 views on its Twitter handle for the Mercedes-AMG EQS 4 MATIC+ launch live stream. And ever since it stepped in the Indian luxury EV space with the EQC electric SUV, the brand has observed a steady rise in interest around its electric models through its customer engaging activities. Now that is confidence inspiring for the German brand to expediate its plans for launching new electric vehicles in India and considering their local production. It is planning to introduce them as completely knocked down (CKD) products in a bid to keep their ex-showroom prices in check.

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Mercedes-Benz India delivered 11,469 cars between Jan – Sept 2022, recording greater sales than in the entire CY 2021 (11,242 units).

There’s also a growth of 28% compared to Jan – Sept 2021 (8,958 units). The EQS 580 has received over 300 bookings while GLS Maybach 600, Maybach S-Class, S-Class and AMGs remain in high demand.

Upto 30% of Mercedes-Benz India Q3 2022 sales volume comprised the GLE and GLS SUVs. Total order bank of Mercedes-Benz India as of YTD September 2022 is 7000+ units.







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Mercedes-Benz has inaugurated a new workshop in Kolkata at Taratalla Road. It’s managed by Benchmark Interkrafts and is the brand’s first facility in East India based on MAR 2020.

The workshop is spread across 75,000 sq.ft. with a covered area of 58,000 sq.ft. Mercedes-Benz now has the largest network spread amongst luxury carmakers, with presence in 47 Indian cities with 124+ touchpoints.





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Mercedes-Benz India has achieved the highest ever sales in a Calendar Year in India. The company delivered 15,822 cars in January-December 2022, registering a 41% YoY growth (opposed to 11,242 units in CY 2021).

Mercedes-Benz India’s 2023 Strategic Roadmap

Mercedes-Benz India’s strategy for 2023 is based on making the brand more desirable and offering customers an enhanced luxury experience. The six strategic pillars delineated for the Indian market are:

1. Think and Act Like a Luxury Brand
2. Focus on Profitable Growth
3. Expand Customer Base By Growing the Super Luxury Segment
4. Embrace Customers with Seamless Journey
5. Lead in Electric Drive and Sustainability
6. Create Future Ready People

Based on these six fundamental pillars, Mercedes-Benz India will focus on traditional strengths, striving to make it more desirable. The ‘motto’ for 2023 thus combines elements of ‘Desire’ and ‘Extraordinaire’.

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Mercedes-Benz India offers complementary charging for all EQ customers for 2023

Mercedes-Benz recently launched the AMG E53 4Matic+ Cabriolet in India, and at the launch event Mercedes-Benz India announced that it has installed over 35 ultra-fast chargers across India, and the company will be providing complimentary charging for all its customers for the entire year of 2023.

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Mercedes-Benz has inaugurated its first integrated 3S MAR20X sales and service center in Kochi. It features dedicated EQ Display, AMG Performance Center and Exclusive Corner for Top End Vehicle Display.

The 50,000 sq.ft ‘MAR20X Experience Center’ has an exclusive new car delivery area with sound, light and visual show to create a personalized and celebratory experience for Mercedes-Benz customers.

The Coastal Star boasts of 27 service bays and has a capacity to service 10,000+ cars in a year. In addition, the facility comes with an integrated spare parts area of 10,000 sq.ft.





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Press Release:

India’s largest luxury carmaker Mercedes-Benz today, inaugurated its first integrated 3S MAR20X Sales and Service Experience Center in Kochi. The world-class 50,000 sq. ft Mercedes-Benz Coastal Star ‘MAR20X Experience Center’ with its dedicated EQ Display, AMG Performance Center and Exclusive Corner for Top End Vehicle (TEV) Display, is strategically located in Kochi’s automotive hub with proximity to south and central Kerala. The exclusive new car delivery area of Coastal Star with its sound, light and visual show creates a personalized and celebratory experience for Mercedes-Benz customers.

Providing a luxurious and immersive brand experience to customers, the new integrated experience center of Coastal Star underpins Mercedes-Benz’s modern retail format, MAR20X, highlighting the four pillars of Design, Architecture, and Customer-oriented processes and Digital enhancements.

Inaugurating Kochi’s new luxury destination, Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, said, “We are highly excited to inaugurate Mercedes-Benz India’s first-ever integrated 3S MAR20X Experience Center in Kochi. This state-of-the-art luxury center is equipped with world-class technology and a dedicated workforce with global expertise, underlining the importance of the Kerala market and Mercedes-Benz India’s long-term commitment to our customers here. Mercedes-Benz is highly invested in Kerala, and we have the most experienced Franchise Partners with unmatched experience in the automotive domain. We are thrilled with the robust growth of Mercedes-Benz brand in Kerala, especially in the Top End Vehicle and AMG segment. The emergence of successful enterprises and businesses fueled by the rising aspiration among young clientele for a Mercedes-Benz, have firmly driven the brand’s growth trajectory in this market. We are confident Coastal Star will leverage Kerala’s luxury car market potential and create an unparalleled luxury experience for our customers.”

“In line with our vision of achieving ‘sustainable luxury’ across our network, Coastal Star’s operations are powered by renewable energy through solar panels. The dealership also houses the first 180 kW Ultra-Fast DC Charger for a luxury carmaker in Kerala, offering an ultra-fast charging convenience for our EV customers. Coastal Star promises an immersive modern luxury brand experience to our discerning customers in Kochi and the nearby markets.” He added.

Yashwant Jhabakh, Chairman, Mahavir Group, said, “We are extremely proud of our association with Mercedes-Benz, the most aspirational automotive brand across the globe. The brand enjoys immense trust and love in Kerala. Our sales & service experience center in Nettoor, Kochi, will cater to the aspirations of our customers across the State by providing an end-to-end hub for sales, service, spares, pre-owned cars and luxury EV ecosystem all under one roof. We are excited to play our role in the growth of the luxury car market in Kerala.”

Thomas Alex, MD & CEO, Coastal Star, commented, “Coastal Star is India’s first integrated 3S MAR20X sales & service experience center for Mercedes-Benz and a testimony to our ‘Service First’ Approach. The experience center underlines our commitment to offer the best of products, world-class service and an unparalleled ownership experience to our patrons in Kerala. Coastal Star strives to provide the famed ‘Star Experience’ under a single umbrella with the best manpower at luxury retail. We also actively imbibe the Mercedes-Benz global motto ‘There is no luxury without Sustainability’ by using renewable solar energy for most of our operations. This exclusive experience centre underpins Mercedes-Benz’s faith in our customers and reiterates the market’s growth potential.”

Innovative Vertical Service Facility

The vertical service facility of Coastal Star boasts of 27 service bays and has a capacity to service 10,000+ cars in a year. It is equipped to provide end-to-end service offerings including preventive maintenance, general repair, body & paint services and integrated digital customer service journey. To further provide a seamless customer journey, the facility has an integrated customer contact center for all inbound and outbound customer needs and digital diagnostic capabilities with technical assistance from Mercedes-Benz India, as well as from Stuttgart. In addition, the facility comes with an integrated spare parts area of 10,000 sq. ft.

Sustainability
Aligned to Mercedes-Benz’s sustainable vision and electrification, the experience center boasts of 180kw DC ultra-fast charger, a first for the luxury segment in Kerala. It also runs on solar panel powered sustainable energy to minimize the impact on the environment.

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Mercedes-Benz has inaugurated MAR20X showroom in Coimbatore. It boasts of stage car display along with a stage wall and an exclusive corner for top-end vehicles.

The facility is spread across 6,071 sq.ft. and equipped with 25 professionally trained staff members. Mercedes-Benz is now present in 47 cities across India with a network of over 124 touchpoints





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Mercedes-Benz India has clocked its ‘Best Ever’ Financial Year with 16,497 units retailed in FY 2022-23 growing at 37% (FY 21-22: 12,071 units).

• Mercedes-Benz India has also achieved its ‘Best ever Q1’ with 4,697 new cars delivered in Q1 2023, a growth of 17% (4,022 units: Q1 2022).
• Highlight of Q1 2023 sales was an outstanding growth of the TEV portfolio at 107%, comprising the GLS, S-Class, EQS, AMG, S-Class Maybach and GLS Maybach.
• The core sedan portfolio comprising the C-Class and E-Class LWB grew by a strong 27%, comprising 30% of the company’s Q1 2023 volumes.
• The current waiting-period for Mercedes-Benz models is: A-Class, C-Class, and E-Class: 0-3 Months. GLE, GLS & S-Class: 2-6 months. EVs – 2-6 months. G-Wagon, GLS Maybach: 8–16 months.

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