Maserati Adds 'Overseas' Region To Global Business Structure

[350Z]

Maserati has created the new Overseas Region, expected to give the Italian luxury manufacturer’s markets a new business configuration. Hamdy Elshantoury is appointed as the new head of the region, w.e.f 1st Jan 2024.

• Maserati’s new market organization now consists of five regions, namely: US & Canada (North America), Europe, China, Japan & Korea, and the newly created Overseas.
• Maserati is redistributing some of markets that were earlier part of the former regions and has merged them into a new one, with a relevant marketing team ready to act as a gateway for partners and the dealer network.
• Hamdy Elshantoury is also maintaining ad interim responsibility for MEA. Wong Yi Mui Wallace is appointed for SEAP and India while Marco Spadaro will be responsible for East Europe and Latin American markets.
• The decision to add the new Overseas Region was made as a result of Maserati’s commitment to serving every market, with intention of implementing focus, growth, and expanding relationships with relevant players.
• The region head and the regional functions will be based in Italy, at Maserati’s headquarters in Modena. Conversely, the market management team will remain in the region with close contacts to their countries.

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[350Z]

Following the announcement of the arrival of the new global Chief Marketing Officer, House of Trident now welcomes Luca Delfino as Maserati’s new global Chief Commercial Officer.

Luca Delfino is a well-known figure within the Modena-based company: he joined the Italian luxury brand in 2007 as Aftersales Business Manager for the Middle East, Africa, and European Markets.

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[350Z]

Maserati S.p.A. and Forza Motors Korea (FMK), the official importer of Ferrari and Maserati vehicles in Korea, is announcing the transition of Maserati operations in the country to Maserati Korea.

• Maserati Korea will continue to work closely with FMK, leveraging their existing collaboration to ensure a seamless transition and uninterrupted customer support.
• Both parties are committed to continue their relationship in the future with FMK remains as operating dealer networks in Korea including Maserati Seoul and Maserati Bundang.
• Maserati Korea will focus on reinforcing its dealership network and facilities as well as introducing audacious initiatives to create more immersive and engaging brand experience for its customers.

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