Force Urbania: Monocoque Van Platform

[350Z]

Force Motors has unveiled “Urbania” (codenamed T1N), which is India’s first fully ground-up, next generation modular monocoque panel van platform. Force Urbania is equipped with a BS-VI compliant Mercedes-Benz derived Common Rail Diesel engine which delivers 115 BHP and 350 Nm peak torque starting from 1400 - 2200 RPM. It was showcased at Auto Expo 2020 as well but the launch had to be rescheduled due to pandemic.

Force Urbania Price (Ex.Showroom):

• Short Wheelbase: ₹29.50 Lakh
• Medium Wheelbase: ₹28.99 Lakh
• Long Wheelbase: ₹31.25 Lakh

Force Urbania Highlights:

• Force Urbania was revealed at the Dealers Meet in Indore where select dealers from India and abroad were invited for plant tour and test rides.
• Development of this ground-up modular monocoque van and setting-up of the manufacturing facilities has been done with an investment of over ₹1,000 crores.
• The vehicle is developed with global aspirations. It is design protected for plying in select ASEAN markets, Middle East, Africa and South America.
• Force Motors has worked with specialists and domain experts from Italy, Spain, UK, Germany, Japan and USA for the development of this platform.
• The Urbania is designed with a two-box construction to keep the interior engine NVH in check. It also offers segment-first independent front suspension with transverse springs.
• Production has commenced at the new state-of-the-art manufacturing facilities particularly created for this platform. First batch will be shipped to dealers in the coming fortnight.
• Force Urbania also provides segment first crash and rollover compliance along with airbags for driver and co-driver, even though current Indian legislation does not mandate them.
• More safety features include all-round ventilated disc brakes, ESP, ABS, EBD and ETDC. Some of the main exterior features are LED DRLs, Projector Headlamps and Taillamps with Guide Technology.

Force Urbania Short Wheelbase (3350 mm). It seats 10 excluding the driver.



Force Urbania Medium Wheelbase (3615 mm). It seats 13 excluding the driver.



Force Urbania Long Wheelbase (4400 mm). It seats 17 excluding the driver.

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[350Z]

Force Urbania pricing starts at ₹28.99 Lakh. Full price-list has been updated in the opening post. The Phase-1 installed monthly production capacity for Urbania is 1,000 units which can be increased upto 2,000.

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[Nairrk]

Force Motors has launched its Urbania range of vans with prices starting at Rs 28.99 lakh (ex-showroom). The new Urbania van comes based on the new-generation T1N platform which was previously showcased at the Auto Expo 2020. It was revealed to the select Force dealers on November 21st as part of the pre-launch activity. The company has already commenced the production of the new Urbania van and the initial set of models is set to arrive in the dealerships soon.

The company has also rolled out the pan India ex-showroom prices of the Urbania van models. The medium wheel base (3,615 mm) Urbania variant has been priced at Rs 28.99 lakh, the long wheelbase (4,400 mm) variant costs Rs 31.25 lakh and the third and short wheelbase (3,350 mm) variant 10-seater plus driver retails at Rs 29.50 lakh.

The exterior features of the van include day-running DRLs, projector headlamps, and signature tail lamps using light guide technology. It gets a modular monocoque architecture designed with a 2-box construction. It is also the first vehicle in this category to offer crash and rollover compliance with airbags for driver. Moreover, the safety kit on the van also includes the use of large, ventilated disc brakes on all four wheels with ESP, ABS, EBD and ETDC.

At the heart of the new Urbania sits a Mercedes-derived diesel engine which has been rated to develop 113 bhp of maximum power and 350 Nm of peak at 1,400-2,200 rpm. For suspension duties, it uses transverse springs for superior passenger ride and handling characteristics.

Force Urbania ex-showroom prices:

• Short wheelbase 10-seater - Rs. 29.50 lakh
• Medium wheelbase 13-seater - Rs. 28.99 lakh
• Long wheelbase 17-seater - Rs. 31.25 lakh

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[350Z]

Force Motors has shared in a latest statement that the booking amount for Urbania is ₹1 Lakh. The short wheelbase variant attracts 43% GST whereas the medium and long wheelbase variants attract 28% GST.

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350Z