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Škoda Auto India has announced the implementation of a new corporate identity in its physical assets like dealerships, service centres and other customer touchpoints.
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- Škoda Auto’s iconic Winged Arrow imagery will make way for the Škoda wordmark.
- The new styling and typeface uses entirely new typography based on symmetry to convey solidity in combination with round shapes and borders conveying fluidity.
- The signages in Škoda dealerships with symmetrical and solid lettering will light up Emerald Green in the day and Electric Green by night.
- This aesthetic extends into other finer details of the customer interface complex like the pylon, the dealer branding, the entrance portal and certain highlight walls within.
- India will become the fastest market to rebrand all its facilities with the new Corporate Identity. The implementation has commenced and the signages are as per Škoda Auto’s global standards.
- All customer touchpoints shall be ready with the new Corporate Identity in time for the launch of the new compact SUV planned in 2025 (Škoda Compact SUV To Launch in 2025).
Drive Safe,
350Z