Ford India Clears Myths On Cost Of Service

[Akash1886]

Buddies,

Today we had a great opportunity to experience the reality of 'Cost Of Ownership and Service' of Ford Cars by attending a meet with Mr. N. Prabhu (VP Customer Service Operations) at the Technical Training Center of Ford India in Manesar, Haryana. For me personally, it was an interesting meet since I got to see the actual spares (along with their costs) that are used in the Ford Cars and gained a healthy amount of technical knowledge with respect to Ford Cars. In the meeting today, one thing I realized and that was, "Perceptions often push us to make a faulty image forever". In a lucrative and growing market like India, I firmly believe no brand is going to like being labelled as 'expensive to maintain' or 'unreliable in long run. ' With time, the perceptions definitely need to change and should change for the better. At the meet today, Mr. Prabhu clarified upon various queries which often cloud the minds of new buyers and owners alike and after listening to him and actually seeing the cost of spares and the cost of services of Ford Cars I feel, the perception of Ford being very expensive to maintain needs to change very fast.

The Iconic Mustang to begin with. It was a big attraction over there.





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[Akash1886]

The clean and well kept service bays!





The Discussion and Presentation on Cost of Service and Ownership by Ford India and explanation were provided by Mr. Prabhu.













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[Akash1886]

The Spare Parts being placed for display along with their prices. An interesting concept by Ford India.















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[Akash1886]

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Process of repairing a damaged bumper without replacing the entire unit. The process was simple and uses heating gun, wire mesh and a sealant from inside and once done, the paint process begins. The cost of repairing the bumper (excluding painting) is around Rs. 100-150 only.

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[Akash1886]

Ford Endeavour Spares and Technical Explanations.







Official Literature from Ford India.



Sharing of the above details needs full credit to The Automotive India.​

Regards

Akash

 

[allhyundaicars]

That's great. They really need to keep showing those myth buster advertisements regarding the cost of ownership and they can easily win more customers.

 

[acechip]

I am happy about one thing- the door assembly that was displayed (from one of Akshay's pics above), I observed what looked like side-impact bars, seen through the loudspeaker openings. So no compromise on safety there.